Accelerating The Transition To EVs

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Sven Thesen, Head of California Business Development, Better Place
• Anticipating the growth in EV adoption in the US and around the world
• Building a national network of EV charging stations that
are fast and convenient for EV drivers
• Re-configuring the energy grid to accommodate the impact of EV charging stations
• EVs adoption is inevitable: It's time to integrate EVs into smart grid strategies!

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  • http://www.ifitwasmyhome.com/June 26th
  • http://www.ifitwasmyhome.com/
  • Absent the requirements of internal combustion engines and drive trains, EVsprovide instant, smooth, and powerful acceleration.They are silent both inside and out, creating a more peaceful driving experience regardless of speed. (Imagine the difference to those near highways and roadways)With about half the moving parts and minus the high temperatures of gas combustion, EVs are expected to have far lower maintenance requirements and costs.EVs are expected to have 2-3X the efficiency of a similar internal combustionengine car.And it goes without saying, that EV owners have the pride of driving in a socially responsible vehicle with no compromises.
  • A significant factor in the new opportunity for EVs is the now superior performance of the lithium-ion battery. These batteries, compared to their NIMH predecessors in the hybrids on the road today, offer superior performance, range, and are environmentally friendly.
  • The next several years will witness a rapid acceleration of the number of EV and HEV models available from new and traditional automakers, According to Deutsche Bank, there are likely to be more than 120 models of fully electric and hybrid models in the market by 2012, which will offer the requisite choice to consumers looking to purchase an EV.
  • The needs of EV drivers and their communities will be well served by Better Place networks and services.Ease of use:First, the EV needs to be as or more convenient than a gas car. Better Place customers will have full access to a network of charge spots, and a personal charge spot to make it easier to charge up than fill a gas tank.Extended range:Today’s EV batteries support about 100 miles or 160 km of driving on a single charge. That’s far more than most of us drive in a day, making it easy to charge at night and drive wherever during the day.Affordability:Better place absorbs the up front cost of the battery, so that purchasing a new EV is affordable. Thereafter, customers pay only for the services they receive. Positive ownership experience:These services mean that an EV driver will generally wake <<up>> to a fully charged vehicle everyday. No more expensive stops at the gas station, concerns over urban pollution contributions and additional climate change, or the economic and political consequences of undue dependence on foreign oil.Lastly, energy supply:Better Place works with local utilities to load balance and align energy supply and demand, assuring drivers sufficient energy, ultimately based on renewable energy.
  • Better Place deploying full solution around the world – setting up largest EV charging network in the world. Variety of mounting options developed to support home, office and public charging Israel deployment up to 31K charge in 2011
  • Of course, there is the occasional long distance trip, for which even a full battery will not be sufficient. Better Place battery switch stations will automatically replace a depleted battery with a battery which has a full charge, in less time than it takes to fill a tank with gasoline.  It works quite simply. The driver identifies a nearby switch station through the in-vehicle information system. The vehicle enters, much as it would to a car wash, and proceeds down guide rails into a switch-lane conveyor. The automated exchange platform below the vehicle aligns under the depleted battery, initiates the battery release process and lowers the battery from the vehicle. It then replaces the depleted battery with a fully-charged battery. This process can be completed in less than 5 minutes, providing the driver a fast and safe range-extension solution. The depleted battery is stored in a charging bin and automatically passed into a controlled charging cycle for a future customer. Battery switch station chargers are able to recharge a depleted battery in approximately 30 minutes, limiting the total number of batteries required at a given battery switch station. Our firstworking battery switch technology was which on display in Yokohama Japan, where Better Place has been invited to a government sponsored exhibit on EVs. By the end of Q1 there will be an operation battery switch station in Tokyo, enabling EV taxis to operate almost continuously 18 hours per day, seven days a week.
  • The connectivity of the in-car software and the Better Place system creates the first truly networked car. Drivers will have unprecedented flexibility with a navigation system that can plan routes, taking into consideration the vehicle’s current location, energy requirements and charging opportunities as needed. Drivers will also have access to other network-enabled devices and services, including Better Place service support.
  • Among the milestones sincethe Company’s founding in 2007, are the launches of operating companies in Israel, Denmark, and Australia. We initiated efforts in NorthAmerica, including California, Hawaii and Canada (the latter not depicted here given space constraints) all in our first year.By December 2008, we installed and tested charge sports in Israel. **NEXT SLIDE IS ANIMATED ** >> following slide pushes left
  • According to HSBC research, China’s share of the global EV market will grow from 2.7% this year to 35% by 2020
  • Lastly, before the end of the year, we will have a fully functioning network in Israel. Our vision partners and individual drivers will have the opportunity to sign up and drive the new, and first exchangeable battery production vehicle, the Renault Fluence ZE, and charge up at charge spots, exchange their batteries on longer trips and provide feedback to guide our future offerings. This will indeed be an extraordinary year for Better Place, and for all of us who look to live and to build a sustainable future for ourselves and generations to come.
  • Of course, there is the occasional long distance trip, for which even a full battery will not be sufficient. Better Place battery switch stations will automatically replace a depleted battery with a battery which has a full charge, in less time than it takes to fill a tank with gasoline.  It works quite simply. The driver identifies a nearby switch station through the in-vehicle information system. The vehicle enters, much as it would to a car wash, and proceeds down guide rails into a switch-lane conveyor. The automated exchange platform below the vehicle aligns under the depleted battery, initiates the battery release process and lowers the battery from the vehicle. It then replaces the depleted battery with a fully-charged battery. This process can be completed in less than 5 minutes, providing the driver a fast and safe range-extension solution. The depleted battery is stored in a charging bin and automatically passed into a controlled charging cycle for a future customer. Battery switch station chargers are able to recharge a depleted battery in approximately 30 minutes, limiting the total number of batteries required at a given battery switch station. Our firstworking battery switch technology was which on display in Yokohama Japan, where Better Place has been invited to a government sponsored exhibit on EVs. By the end of Q1 there will be an operation battery switch station in Tokyo, enabling EV taxis to operate almost continuously 18 hours per day, seven days a week.
  • DO WE HAVE A MORE RECENT DATA POINT TO LEVERAGE
  • The Israeli Electric Company conducted a feasibility study to examine the impact on the grid under different scenarios on different parts of the electricity value chain (generation, transmission and distribution).Three scenarios where evaluated assuming 2M EV’s by 2020:Random chargingRandom charging with economical incentivesControlled charging
  • Our biz is to provide managed EV services to utilities and consumersIntegrates entire EV chain (grid, charge spot, driver)Manages all control and customer data to meet operational needsScalable, high-performance, distributed architectureCommunication servers support 200,000+ connections/networkLeading distributed message bus (50,000+ msg/sec)
  • Accelerating The Transition To EVs

    1. 1. July 2010<br />CONFIDENTIAL © 2010 Better Place<br />Accelerating the transition to EVs<br />
    2. 2. CONFIDENTIAL © 2010 Better Place<br />2<br />
    3. 3. CONFIDENTIAL © 2010 Better Place<br />3<br />
    4. 4. CONFIDENTIAL © 2010 Better Place<br />4<br />1900: 4,192 Cars Sold<br />1912: 356,000<br />
    5. 5. Our Oil $ at Work.<br />CONFIDENTIAL © 2010 Better Place<br />5<br />
    6. 6. CONFIDENTIAL © 2010 Better Place<br />6<br />
    7. 7. CONFIDENTIAL © 2010 Better Place<br />7<br />
    8. 8. CONFIDENTIAL © 2010 Better Place<br />The Electric Vehicle: providing a superior driving experience<br />Instant and smooth acceleration<br />Quiet (inside and out)<br />Minimal maintenance<br />Efficient energy usage<br />Zero tail pipe emissions<br />8<br />
    9. 9. Advanced lithium-ion battery technology<br />Superior performance and range<br />Twice the energy density and power as NiMH<br />Cost has decreased by 75% in past 10 years, and continues to decline<br />Lifetime: 8 years and 2,000 full recharges (i.e., 200,000 miles)<br />Non-toxic<br />95% recyclable / reusable<br />CONFIDENTIAL © 2010 Better Place<br />9<br />
    10. 10. Rapid growth in EV and HEV models<br />CONFIDENTIAL © 2010 Better Place<br /># of models<br />Source: “Electric Vehicles: Plugged In 2,” Deutsche Bank, 11/3/2009<br />10<br />
    11. 11. EV Predictions…..<br />“According to Carlos Ghosn, 10% of cars will run on electricity by 2020.”  Ghosn has pledged to spend $6 billion on EV technology from 2007 to 2011 - an amount equal to the combined annual research and development budgets at Nissan and Renault<br />HSBCWe expect a potential market volume of 18.2m hybrid and electric vehicles a year, or 17.3% of total light vehicle sales, by 2020. <br />Merrill LynchOur forecast for electrified vehicles calls for ~15% penetration of global vehicle sales in 2020.   Our global forecast is for annual electrified vehicle unit sales to reach ~3.5 million by 2015 and ~14.5 million by 2020. These figures translate to an $8.5 billion battery market by 2015 increasing to $46 billion by 2020.<br />Deutsche BankOverall, we believe by 2020, 17% of the global automobile market could be comprised of HEVs, PHEVs, and full EVs, up from 1% today. <br />Energy Storage Forum Beijing 2010<br />11<br />
    12. 12. Better Place addressing EV needs<br />CONFIDENTIAL © 2010 Better Place<br />12<br />
    13. 13. Better Place Charge Spot: Intelligent EV Infrastructure <br />CONFIDENTIAL © 2009 Better Place<br />13<br />Single-Family Home<br />Charge Spots <br />Commercial<br /><ul><li> Level II
    14. 14. Standards compliant
    15. 15. Intelligent
    16. 16. Networked
    17. 17. User-friendly design
    18. 18. Multiple mounting options </li></ul>Multi-Unit Home <br />Public<br /><ul><li>Widely deployed in public locations in advance of cars
    19. 19. Plug and charge at home, work, school or while you shop or play
    20. 20. Eliminates gas station stops, pumps, and unpredictable prices</li></li></ul><li>Battery switch stations for long trips & high mileage vehicles<br />Replaces a depleted battery with a fully-charged one for continuous driving (i.e. trips >100 miles)<br />Automated process takes less time than filling a gas tank<br />CONFIDENTIAL © 2010 Better Place<br />14<br />Rendering<br />
    21. 21. Integrated EV driver services <br />Trip planning<br />Energy monitoring<br />Charge scheduling <br />Battery swap scheduling<br />24/7 support and roadside services<br />CONFIDENTIAL © 2010 Better Place<br />15<br />
    22. 22. Hitting business and technology milestones <br />CONFIDENTIAL © 2010 Better Place<br />16<br />Oct 2007<br />Company launched with funding from VantagePoint Partners and Israel Corp.<br />Mar2008<br />2nd operating company established in Denmark partnering with DONG Energy<br />Nov 2008<br />1st US efforts with California leadership in Bay Area<br />Jan 2008<br />1st operating company established in Israel<br />Oct 2008<br />3rd operating company established in Australia<br />Dec 2008<br />1st charge spots installed and tested in Israel<br />
    23. 23. Hitting business and technology milestones<br />CONFIDENTIAL © 2010 Better Place<br />17<br />Jan 2010<br />$350M in additional funding from major global financial institutions<br />Sep 2009<br />Demonstration of the EV solution, 100k EV order of Renault EVs<br />April 2010<br />Chery announces MOU with Better Place on joint EV tech development China<br />May 2009<br />Battery switch technology demonstrated to industry and public in Yokohama, JP<br />Dec 2009<br />Initial deployment and testing of network in Denmark<br />April 2010<br />Tokyo Electric Taxi Project – first switchable battery EVs in marketplace<br />Q4 2010<br />Full Better Place EV network test in Israel <br />
    24. 24. Better Place and Chery sign collaboration MOU for prototype switchable-battery EVs<br />Chery is China’s largest independent auto producer and exporter<br />Goal: secure regional Chinese government EV pilot projects<br />Demonstration of switchable-battery EV solution at Auto China 2010<br />Chery exhibit featured elements of the Better Place EV solution, including charge spots and battery-switch technology displayed with a Riich G5 sedan<br />CONFIDENTIAL © 2010 Better Place<br />18<br />
    25. 25. Initial test of full solution in Israel in 4Q 2010<br /><ul><li>Vision partners to participate and provide early feedback prior to full launch
    26. 26. Vehicles
    27. 27. Renault Fluence, first full size EV developed for mass market
    28. 28. Charging at home and public charge spots
    29. 29. Battery switch stations to enable full country mobility
    30. 30. Integration with utility partner</li></ul>CONFIDENTIAL © 2010 Better Place<br />19<br />
    31. 31. Tokyo Taxi Demonstration Video<br />CONFIDENTIAL © 2010 Better Place<br />20<br />
    32. 32. EVs Pose Challenges to Utilities<br />Energy Storage Forum Beijing 2010<br />21<br />Generation Impacts<br /><ul><li>Increased peak demand
    33. 33. Market price impacts
    34. 34. Resource planning
    35. 35. Operational costs</li></ul>T&D Impacts<br /><ul><li>Localized “hot spots”
    36. 36. Deployment challenges
    37. 37. Upgrade requirements
    38. 38. Customer support</li></li></ul><li>EV Charging Ad Hoc, Off Peak and Smart Charging…<br />22<br />From an electrical grid perspective, when is the best time to charge?<br />CONFIDENTIAL © 2009 Better Place<br />
    39. 39. Managed charging minimizes risks and costs to utilities <br />CONFIDENTIAL © 2010 Better Place<br />23<br />Israel Electric Co. study: Managed EV charging significantly reduces system costs of EV adoption to utilities <br />
    40. 40. Managed Charging Creates Opportunity<br />Energy Storage Forum Beijing 2010<br />24<br />T&D<br />Generation<br />Consumers<br />Energy Storage<br />Renewables Integration<br />Virtual Generation<br />Ancillary Services<br />Demand Mgmt<br />Micro-grids <br />Distributed RE<br />T&D BenefitsRenewables IntegrationSystem EfficiencyEmissions Reduction<br />
    41. 41. Managed EV Charging Network<br />utility<br />system planning<br />office buildings<br />supply management<br />retail space<br />LCC<br />multi-unit residences<br />load management<br />public charge spots<br />customer services<br />single-unit residence<br />(smart metering/HAN)<br />utility API<br />EV charge management<br />EV network management<br />charging API<br />back office & analytics<br />battery switchstations<br />EV driver services<br />EV driver API<br />power lines<br />2-way communications<br />25<br />Energy Storage Forum Beijing 2010<br />
    42. 42. Key Elements<br /><ul><li>Integrated communication chain (EVs, charge spots, driver)</li></ul>Real-time communication along the chain<br />Dynamic control over every CS node<br /><ul><li>Centralized control center</li></ul>Optimization and system control <br />“Dispatchable” charge plans for every customer<br /><ul><li>Back office systems to manage control and customer data to meet operational needs
    43. 43. Future-proofed, scalable, high-performance architecture
    44. 44. Robust infrastructure deployment methodology</li></ul>Energy Storage Forum Beijing 2010<br />26<br />
    45. 45. Managed EV Services, Denmark<br />Typical Daily Load<br />~68 GWh<br />Wind<br />~17 GWh<br />
    46. 46. Managed EV Services, Denmark, ~20% 400k EVs<br />Typical Daily Load<br />~68 GWh<br />Wind <br />~17 GWh <br />EVs <br />~3 GWh<br />
    47. 47. Regulation Ancillary Service<br /><ul><li>Regulation is the continuous matching of electrical generation & load
    48. 48. Regulation is controlled by contracted power plant(s) providing an ancillary service by ramping up or down in real time
    49. 49. This continuous “fine tuning” is a very small fraction of the total load
    50. 50. In United States, loads that can be similarly controlled have equal standing to provide regulation ancillary services </li></ul>Energy Storage Forum Beijing 2010<br />29<br />
    51. 51. Power Plant Providing Regulation<br />Energy Storage Forum Beijing 2010<br />30<br />Shaded region represents net energy generated by powerplant<br />
    52. 52. EV Providing load-only Regulation via smart charging. <br />Energy Storage Forum Beijing 2010<br />31<br />Shaded region represents net energy generated by powerplant<br />Shaded region represents net energy drawn from grid by vehicle charger<br />
    53. 53. Energy Storage Forum Beijing 2010<br />32<br />700<br />600<br /><ul><li>Day 29</li></ul>500<br /><ul><li>Day 9</li></ul>Megawatts<br />400<br /><ul><li>Day 5
    54. 54. Day 26</li></ul>300<br /><ul><li>Average</li></ul>200<br />100<br />0<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />11<br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />21<br />22<br />23<br />24<br />-100<br />Hour<br />Wind is Variable<br />Wind profile pattern in April 2007<br />Smart charging has the potential to dispatch the EV load in alignment with the availability of intermittent resources such as wind<br />
    55. 55. Intermittent Renewable Energy, Hawaii<br />33<br />Hawaiian Electric Company, Inc.<br />Maui Electric Company, Ltd.<br />Hawaii Electric Light Co., Inc.<br />CONFIDENTIAL © 2009 Better Place<br />
    56. 56. CONFIDENTIAL © 2010 Better Place<br />34<br />

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