Chapel & York Limited
FUNDRAISING FROM AMERICA WEBINAR SERIES

PART 1: An introduction:
Starting Up and Fundraising
Chapel & York Webinar:

Starting up and fundraising

IS AMERICA RIGHT FOR YOUR
ORGANIZATION?
- American Constituency
- Uni...
Chapel & York Webinar:

Starting up and fundraising

Do you understand the language the language & culture of
philanthropy...
Chapel & York Webinar:

Starting up and fundraising

Opportunities
USA is a huge philanthropy opportunity, fantastic
tradi...
Chapel & York Webinar:

Starting up and Fundraising

FUNDRAISING – Who Gives the most to what?
In 2012 the total giving in...
Chapel & York Webinar:
Starting up and Fundraising

$120

2012 contributions:
$316 billion by type of recipient organizati...
Chapel & York Webinar:

Starting up and fundraising

Pitfalls
Unless you were born and bred an American, America is a
fore...
Chapel & York Webinar:

Starting up and fundraising

Why does an American support a charity
outside the USA?
Some major re...
Chapel & York Webinar:

Starting up and fundraising

What about US Grant making Foundations?
What do they do? They fund no...
Chapel & York Webinar:

Starting up and fundraising

www.chapel-york.com
Chapel & York Webinar:

Starting up and fundraising

WHAT IS A 501(c)(3)?
American non-profits, sometimes called
charities...
Chapel & York Webinar:

Starting up and fundraising

SETTING UP A 501(c)(3)
WHY SET UP A 501(c)(3)
in the USA? Is it reall...
Chapel & York Webinar:

Starting up and fundraising

US TAX DEDUCTION
Tax effective in UK
=
Tax deductible in USA
Chapel & York Webinar:

Starting up and fundraising

ILLUSTRATION OF US TAX DEDUCTION
Itemized deduction:
Mary earns $400,...
Chapel & York Webinar:

Starting up and fundraising

TAX DEDUCTION FOR EVERY
DONATION
US taxpayers are used to getting a t...
Chapel & York Webinar:

Starting up and fundraising

YES!! NO TAX DEDUCTION
FOR DONATIONS TO A NON-US
CHARITY
No tax deduc...
Chapel & York Webinar:

Starting up and fundraising

THERE ARE DIFFERENT TYPES OF
501(c)(3) NON-PROFITS
Unlike the UK wher...
Chapel & York Webinar:

Starting up and fundraising

501(c)(3) PRIVATE FOUNDATIONS
Private foundations are set up primaril...
Chapel & York Webinar:

Starting up and fundraising

501(c)(3) PUBLIC CHARITIES
When a US non-profit is set up the incorpo...
Chapel & York Webinar:

Starting up and fundraising

SO NOW...
If an individual taxpayer wishes to make a grant to a nonpr...
Chapel & York Webinar:

Starting up and fundraising

SO YOUR CHOICE IS……
If you want to attract donations from American ta...
Chapel & York Webinar:

Starting up and fundraising

(1) WORK WITH AN EXISTING PUBLIC
CHARITY
E.G. American Fund for Chari...
Chapel & York Webinar:

Starting up and fundraising

www.americanfund.info
Chapel & York Webinar:

Starting up and fundraising

(2) SET UP A PUBLIC CHARITY TO
SUPPORT YOUR ORGANIZATION
You are sett...
Chapel & York Webinar:

Starting up and fundraising

REQUIRED TO SET UP:
Name, Incorporate in a US State, identify Board o...
Chapel & York Webinar:

Starting up and fundraising

DONOR ADVISED FUND
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING / GRANT APPLICATIONS –
DIFFERENCES BETWEEN US & UK
- USA ...
Chapel & York Webinar:

Starting up and fundraising

Fundraising Strategy
TELL EVERYONE and put it everywhere, specially o...
Chapel & York Webinar:

Starting up and fundraising

When you identify Americans, research them to identify
the high net w...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...
INDIVIDUALS
“American” Website; “American” litera...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...
COMPANIES / COMPANY
FOUNDATIONS
Local, profitable...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...
GRANT MAKING FOUNDATIONS
•
•
•
•

•

Identify the...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...
GRANT MAKING FOUNDATIONS [cont]
•

•
•
•
•

Prepa...
Chapel & York Webinar:

Starting up and fundraising

DONATED PROPERTY
Tax deductible to the donor. Must relate to the exem...
Chapel & York Webinar:

Starting up and fundraising

WHAT IS PLANNED GIVING?
Chapel & York Webinar:

Starting up and fundraising

Planned giving, sometimes referred to as gift planning, may be define...
Chapel & York Webinar:

Starting up and fundraising

WHAT ARE THE 3 TYPES OF
PLANNED GIFTS?
•First, outright gifts that us...
Chapel & York Webinar:

Starting up and fundraising

What gift plans return income to donors?
Charitable gift annuities ma...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAIAING FROM SOCIAL MEDIA
&
THE MOBILE REVOLUTION
presented by Ad...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...SOCIAL MEDIA
Are Nonprofits raising money via Soci...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...SOCIAL MEDIA
How does the top 1% succeed?
1. Alloc...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...SOCIAL MEDIA
2. Staff allocation
2011

¼ to ½ FTE
...
Chapel & York Webinar:

Starting up and fundraising

FUNDRAISING FROM...SOCIAL MEDIA
How does the top 1% succeed?
3. Build...
Chapel & York Webinar
Starting up and Fundraising

HOMEPAGE
Chapel & York Webinar
Starting up and Fundraising

Internal pages
Chapel & York Webinar
Starting up and Fundraising

Internal page

HOMEPAGE
Chapel & York Webinar:

Starting up and fundraising

Conclusion:
The average cost of getting a Facebook “Like” = $3.50
The...
Chapel & York Webinar:

Starting up and fundraising

THE MOBILE REVOLUTION
It’s not a question if the mobile revolution is...
Chapel & York Webinar:

Starting up and fundraising

THE MOBILE REVOLUTION
It’s not a question if the mobile revolution is...
Chapel & York Webinar:

Starting up and fundraising

Webinar presenters:
David Wickert +44 1342 871915
david.wickert@chape...
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Fundraising from America - Part 1

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Fundraising From America - Part 1
"An Introduction: Starting up and Fundraising"

We will be asking whether American fundraising is right for your organization, covering the tax & legal issues involved, identifying the opportunities and the pitfalls and developing a fundraising strategy outside and inside the USA.

Content:

- Is Fundraising from American right for our organization?
- Opportunities & Pitfalls.
- Why do Americans support charities outside the USA?
- What is a 501(c)(3) American non-profit and when is setting one up cost effective?
- What is a tax deduction?
- What are the alternatives to Setting Up a 501(c)(3)?
- Donor Advised
- Fundraising, website, social media
- Fundraising from Individuals
- Fundraising from Companies
- Fundraising from grant making Foundations
- Donated Property
- Bequests & other Planned Giving

Slides taken from the November 12th 2013 Webinar

A recording of this webinar presentation is available. Please contact websupport@chapel-york.com for further information

**Legal information, not legal advice**

Published in: Business, News & Politics
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Fundraising from America - Part 1

  1. 1. Chapel & York Limited FUNDRAISING FROM AMERICA WEBINAR SERIES PART 1: An introduction: Starting Up and Fundraising
  2. 2. Chapel & York Webinar: Starting up and fundraising IS AMERICA RIGHT FOR YOUR ORGANIZATION? - American Constituency - Unique & Persuasive Mission - Tour or Exhibit in the USA - American Mission - No American Competition - They live outside the USA...liable to pay US tax because they are Americans
  3. 3. Chapel & York Webinar: Starting up and fundraising Do you understand the language the language & culture of philanthropy in America? How does the tax and legal system work in respect to charities in America? Who can advise us? CHAPEL & YORK
  4. 4. Chapel & York Webinar: Starting up and fundraising Opportunities USA is a huge philanthropy opportunity, fantastic tradition of philanthropy, highest percentage of givers and highest levels of giving in the world. 2012: $316 bn Americans inside & outside the USA expect to be asked to donate to charity. Grant making Foundations expect to be asked for money and the larger foundations fund huge projects throughout the world. Americans are amazing fundraisers, will form a committee and put on an event and set very high targets for their fundraising if they really believe in your organization.
  5. 5. Chapel & York Webinar: Starting up and Fundraising FUNDRAISING – Who Gives the most to what? In 2012 the total giving in the USA was $316 billion 6% 7% 15 % From Corporations From Bequests From Foundations From Individuals 72 %
  6. 6. Chapel & York Webinar: Starting up and Fundraising $120 2012 contributions: $316 billion by type of recipient organization $100 32% $80 $60 13% $40 $20 $0 1% 2% 3% 5% 6% 7% 9% 10% 13%
  7. 7. Chapel & York Webinar: Starting up and fundraising Pitfalls Unless you were born and bred an American, America is a foreign country. So it’s easy to get things wrong. American donors can be high maintenance. They expect extensive feedback, personalised information, with thanks, thanks and more thanks. Fundraising from American grant making foundations is time consuming and a steep learning curve.
  8. 8. Chapel & York Webinar: Starting up and fundraising Why does an American support a charity outside the USA? Some major reasons: ● Americans have lived in your country and supported you. ●You are a school or university and your alumni live in America. ●Americans who live outside the USA want to support charities where they live with US taxed income & get a tax deduction. ●Your charity does work that particularly interests them. ●Your charity does work that isn’t done by a US nonprofit. ●Some existing supporters of your charity have moved to the USA and want to support your charity from US taxed income. ●Your charity tours or exhibits in the USA and attracts American donors. ●NOTE: Your database may be a goldmine - the most important American fundraising resource you own. ●Can you think of other reasons why your charity may be supported by Americans?
  9. 9. Chapel & York Webinar: Starting up and fundraising What about US Grant making Foundations? What do they do? They fund non-profits that offer services. Some foundations offer services as well as making grants. How do I find foundations that may support our charity? Use Google or Foundation Search or Grant makers online (free) Overview: What is a Letter of Inquiry? 4 points when you consider an application to a Foundation: 1. Personal contact 2. Application; provide exactly what the grant-makers requires 3. Find a friendly American 4. One application doesn’t fit all
  10. 10. Chapel & York Webinar: Starting up and fundraising www.chapel-york.com
  11. 11. Chapel & York Webinar: Starting up and fundraising WHAT IS A 501(c)(3)? American non-profits, sometimes called charities, are very often referred to as 501(c)(3)s, particularly by philanthropy professionals. 501(c)(3) is the section of the Internal Revenue Code that describes tax exempt organizations. Private Foundation, Public Charity
  12. 12. Chapel & York Webinar: Starting up and fundraising SETTING UP A 501(c)(3) WHY SET UP A 501(c)(3) in the USA? Is it really necessary? No it isn’t! We’ll discuss the alternatives when we have sorted out TAX DEDUCTIONS!
  13. 13. Chapel & York Webinar: Starting up and fundraising US TAX DEDUCTION Tax effective in UK = Tax deductible in USA
  14. 14. Chapel & York Webinar: Starting up and fundraising ILLUSTRATION OF US TAX DEDUCTION Itemized deduction: Mary earns $400,000 and she makes a donation of $10,000 to a local non-profit. This reduces her taxable income to $390,000. If she pays tax at 35% this will save her paying $3,500 tax which means the donation only costs her $6,500.
  15. 15. Chapel & York Webinar: Starting up and fundraising TAX DEDUCTION FOR EVERY DONATION US taxpayers are used to getting a tax deduction for every donation they make and they expect it. The benefit is to the donor: the opposite of Gift Aid! $250 and over must be substantiated by a receipt from the non-profit.
  16. 16. Chapel & York Webinar: Starting up and fundraising YES!! NO TAX DEDUCTION FOR DONATIONS TO A NON-US CHARITY No tax deduction available if a US taxpayer makes a donation to a non-American non-profit e.g. to a UK registered charity. We’ll come back to this in just a few minutes but first………..
  17. 17. Chapel & York Webinar: Starting up and fundraising THERE ARE DIFFERENT TYPES OF 501(c)(3) NON-PROFITS Unlike the UK where, basically, a charity is a charity and it defines itself by what it chooses to do, deliver services, make grants, or both, in the USA when a nonprofit is set up it is a Private Foundation unless it specifically chooses otherwise. Notable Private Foundations include the Bill & Melinda Gates, Ford, Rockefeller, & Carnegie Corporation.
  18. 18. Chapel & York Webinar: Starting up and fundraising 501(c)(3) PRIVATE FOUNDATIONS Private foundations are set up primarily to support public charities and are funded by an individual, group of people, or company, and are subject to detailed rules and restrictions including self dealing, annual distributions, excise tax on net investment income and limitations on private business holdings. These are safeguards to prevent abuse by the funders.
  19. 19. Chapel & York Webinar: Starting up and fundraising 501(c)(3) PUBLIC CHARITIES When a US non-profit is set up the incorporators can choose to set it up as a Public Charity, not a Private Foundation. Public Charities are funded by the general public and by grants from foundations and public bodies. E.G. American Red Cross, Doctors Without Borders, Oxfam America. Public Charities are more lightly regulated than Private Foundations.
  20. 20. Chapel & York Webinar: Starting up and fundraising SO NOW... If an individual taxpayer wishes to make a grant to a nonprofit set up outside the USA, AND GET A TAX DEDUCTION, the donor can make a donation to an accommodating Public Charity and suggest the recipient. It can only be a suggestion. If the Public Charity doesn’t have full discretion & control over the funds it becomes a conduit, and no tax deduction. The US non-profit must establish that the non-US charity is a suitable grantee under US law.
  21. 21. Chapel & York Webinar: Starting up and fundraising SO YOUR CHOICE IS…… If you want to attract donations from American taxpayers for your organization you must either (a) work with an existing US Public Charity that will accept donations and consider a suggestion of a non-US charitable recipient, or (b) set up an accommodating US Public Charity to support you.
  22. 22. Chapel & York Webinar: Starting up and fundraising (1) WORK WITH AN EXISTING PUBLIC CHARITY E.G. American Fund for Charities www.americanfund.info The American Fund retain a percentage of each donation to cover its overheads. Minimum retained $50. Up to $10,000 7.50%. Next $90,000 5.00%. Over $100,000 $2.5%. Maximum retained from any donation generally $10,000. Evaluation $250. Annual Renewal $150. No management or governance obligations but no name recognition, no individual listing online on GuideStar and no individual listing by IRS etc.
  23. 23. Chapel & York Webinar: Starting up and fundraising www.americanfund.info
  24. 24. Chapel & York Webinar: Starting up and fundraising (2) SET UP A PUBLIC CHARITY TO SUPPORT YOUR ORGANIZATION You are setting up an entirely independent organization in the USA. You can refer to it as a (brother or) sister organization, but should avoid getting into the habit of calling it “our ....”
  25. 25. Chapel & York Webinar: Starting up and fundraising REQUIRED TO SET UP: Name, Incorporate in a US State, identify Board of Directors, appoint a Registered Agent. Apply for tax exempt status (Form 1023). Negotiate with IRS. May take several months. 501(c)(3) status, when granted, is “good” for all 50 States plus DC. Chapel & York can set up a Public Charity for you. The current cost is £8,310 plus VAT.
  26. 26. Chapel & York Webinar: Starting up and fundraising DONOR ADVISED FUND
  27. 27. Chapel & York Webinar: Starting up and fundraising FUNDRAISING / GRANT APPLICATIONS – DIFFERENCES BETWEEN US & UK - USA is a foreign country. - America is insular. - Don’t confuse New York or Washington DC with the US of A. - Americans are patriotic. - Americans are, in comparison with Brits, still deeply religious. - Understanding American (the language). - Culturally Americans are proud of their independence. - Americans are very welcoming, generous. - Americans are not universally liked -Failure in the USA is regarded as a learning experience. - Non Americans are usually given the benefit of the doubt for a while. - Americans are naturally positive.
  28. 28. Chapel & York Webinar: Starting up and fundraising Fundraising Strategy TELL EVERYONE and put it everywhere, specially on your website and all fundraising materials. We are supported by xxxxx xxx xxxx and donations to xxxxx xxx xxxx from American taxpayers are tax deductible to the full extent allowed by law. Tell everyone on your database regularly. You have no way of knowing if they are American taxpayers.
  29. 29. Chapel & York Webinar: Starting up and fundraising When you identify Americans, research them to identify the high net worth individuals and put them into leadership positions. Listen to them; they know the American way of fundraising. They know other wealthy people. Internet – make sure everything you produce, website Facebook, Twitter, emails, and hard copy publications gives American tax payers a reminder to make a donation.
  30. 30. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM... INDIVIDUALS “American” Website; “American” literature; “American” information Sponsorship; name recognition
  31. 31. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM... COMPANIES / COMPANY FOUNDATIONS Local, profitable In USA, see guidelines.
  32. 32. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM... GRANT MAKING FOUNDATIONS • • • • • Identify the Foundation. Foundation Search. Foundation Directory Online. Review their grant-making history e.g. have they funded organizations/ projects similar to your organization/your project? Review the application requirements to ensure you qualify. Deadlines. Identify any personal contacts with the Foundation. Establish if the Foundation will communicate with you directly, email, telephone. Establish if the foundation will give to you directly, or will only give through the 501(c)(3) supporting your organization.
  33. 33. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM... GRANT MAKING FOUNDATIONS [cont] • • • • • Prepare an application exactly as the foundation requests. It may need to be written as from the 501(c)(3) supporting your organization and signed by the President. Ask an American to review your application and the covering letter to ensure it reads as from an educated person and an organization with the capacity to complete the project. Say thank You! And ask why you failed if refused. If you succeed report progress exactly as requested. It’s a Naming Opportunity!
  34. 34. Chapel & York Webinar: Starting up and fundraising DONATED PROPERTY Tax deductible to the donor. Must relate to the exempt purpose of the non-profit. Property must be held for 3 years and cannot be sold and the money used to support for the exempt purpose.
  35. 35. Chapel & York Webinar: Starting up and fundraising WHAT IS PLANNED GIVING?
  36. 36. Chapel & York Webinar: Starting up and fundraising Planned giving, sometimes referred to as gift planning, may be defined as a method of supporting non-profits and charities that enables philanthropic individuals or donors to make larger gifts than they could make from their income. While some planned gifts provide a life-long income to the donor, others use estate and tax planning techniques to provide for charity and other heirs in ways that maximize the gift and/or minimize its impact on the donor's estate. Thus, by definition, a planned gift is any major gift, made in lifetime or at death as part of a donor’s overall financial and/or estate planning. By contrast, gifts to the annual fund or for membership dues are made from a donor’s discretionary income, and while they may be budgeted for, they are not planned. Whether a donor uses cash, appreciated securities/stock, real estate, artwork, partnership interests, personal property, life insurance, a retirement plan, etc., the benefits of funding a planned gift can make this type of charitable giving very attractive to both donor and charity.
  37. 37. Chapel & York Webinar: Starting up and fundraising WHAT ARE THE 3 TYPES OF PLANNED GIFTS? •First, outright gifts that use appreciated assets as a substitute for cash; •Second, gifts that return income or other financial benefits to the donor in return for the contribution; •Third, gifts payable upon the donor’s death.
  38. 38. Chapel & York Webinar: Starting up and fundraising What gift plans return income to donors? Charitable gift annuities make fixed payments, starting either when the gift is made (an immediate-payment gift annuity) or at a later date (a deferred or flexible gift annuity). Some organizations maintain pooled income funds, which commingle donations, pay beneficiaries variable depending on the earnings of the fund, and generally operate like a charitable mutual fund. Charitable remainder unitrusts and annuity trusts are individually managed trusts that pay the beneficiaries either a fixed percentage of trust income or a fixed dollar amount. What are the tax benefits of planned gifts? Donors can contribute appreciated property, like securities or real estate, receive a charitable deduction for the full market value of the asset, and pay no capital gains tax on the transfer. Donors who establish a life-income gift receive a tax deduction for the full, fair market value of the assets contributed, minus the present value of the income interest retained; if they fund their gift with appreciated property they pay no upfront capital gains tax on the transfer. Gifts payable to charity upon the donor’s death, like a bequest or a beneficiary designation in a life insurance policy or retirement account, do not generate a lifetime income tax deduction for the donor, but they are exempt from estate tax.
  39. 39. Chapel & York Webinar: Starting up and fundraising FUNDRAIAING FROM SOCIAL MEDIA & THE MOBILE REVOLUTION presented by Adam Davidson
  40. 40. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM...SOCIAL MEDIA Are Nonprofits raising money via Social Networks? While the number of organizations raising between $1 to $10K annually on social networks has risen each year from 38% in 2009 to 56% in 2012, the number of nonprofits raising $100,000 or more per year on social networks doubled this year to 0.8%, a very thin slice of the sector. 30% have raised less than $1,000, less than 1% of all nonprofits have raised more than $100,000 via Facebook in the last 12 months.
  41. 41. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM...SOCIAL MEDIA How does the top 1% succeed? 1. Allocate a budget. Its not all about a BIG budget though. Organization annual budget Organizations who raised over $100K $1 to $5M 30% $6M to $50M 8% $51M to $250M 37% >$250M 25% 30% of the Master Fundraisers were Small organizations ($1 to $5M annual budget) and 8% were Medium-sized ($6M to $50M).
  42. 42. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM...SOCIAL MEDIA 2. Staff allocation 2011 ¼ to ½ FTE 61% 56% - 5% ½ FTE 11% 12% +1 % ¾ to 1 FTE 8% 10% +2% >1 to 2 FTE's 5% 8% +3% More than 2 FTE's FTE = Full Time Equivalent 2012 2% 3% +1% How does the top 1% succeed? Of the Master Fundraisers surveyed in 2012, 30% dedicate at least 2 staff members To managing their social media presence compared to merely 3% for the rest of the industry. 94% of organizations reported that they will keep their staffing allocations the same or increase them over the next twelve months.
  43. 43. Chapel & York Webinar: Starting up and fundraising FUNDRAISING FROM...SOCIAL MEDIA How does the top 1% succeed? 3. Build a fanbase The average Facebook following of a Master Social Fundraiser is nearly 100,000 members more than fifteen times the general average. This number demonstrates that a prerequisite for raising big dollars via social networks is a big community. Viral or word-of-mouth-marketing within online social networks may reduce the cost of building a community, but nonprofits still need a large base of supporters to bring in substantial fundraising revenue. Include links to your social media pages on EVERYTHING. URL’s on direct mail, hyperlinks and sharing tools on emails and direct links and feeds on your website. Keep your audience engaged. - Type of posts - Post fresh content. Daily - Variety. - Incorporate a Call to Action - No Duplicate posting over multiple networks - Reply, reply, reply
  44. 44. Chapel & York Webinar Starting up and Fundraising HOMEPAGE
  45. 45. Chapel & York Webinar Starting up and Fundraising Internal pages
  46. 46. Chapel & York Webinar Starting up and Fundraising Internal page HOMEPAGE
  47. 47. Chapel & York Webinar: Starting up and fundraising Conclusion: The average cost of getting a Facebook “Like” = $3.50 The average value of an individual Facebook "Like" = $214.81. This includes money raised from both online and offline channels such as revenue from individual donations, membership, events, mercha ndise, etc.
  48. 48. Chapel & York Webinar: Starting up and fundraising THE MOBILE REVOLUTION It’s not a question if the mobile revolution is upon us (because it already is) but how your organization will embrace it! EMAIL -66% of Gmail opens occur on mobile devices, with only 19% opened on a web browser (Litmus) - 64% of decision-makers read their email via mobile devices (TopRankBlog). - 33% off email recipients open email based on subject line alone (Convince & Convert) . - Subject lines fewer than 10 characters long had an open rate of 58% (Adestra) . - Recipients often only read the subject line or the first few lines of an email. Include your CTA early on in your email.
  49. 49. Chapel & York Webinar: Starting up and fundraising THE MOBILE REVOLUTION It’s not a question if the mobile revolution is upon us (because it already is) but how your organization will embrace it! WEBSITES - People don’t surf on smartphones. 90% of searches on phones results in an action! -People are no longer clicking on links, they are tapping on phones and tablets whilst browsing your site so make sure you have large navigational banners ideal for thumbs and fingers. - Prioritise content and keep the layout simple.
  50. 50. Chapel & York Webinar: Starting up and fundraising Webinar presenters: David Wickert +44 1342 871915 david.wickert@chapel-york.com Adam Davidson +44 1342 871916 adam.davidson@chapel-york.com Further information about all Chapel & York’s services can be found at www.chapel-york.com For latest information about our publications, seminars, workshops, webinars and much more, please follow us on Twitter @chapelyork

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