Digital Success™
Research Skills & Strategies for Business

                     December 12, 2009


                  www...
What We Do


        ➡ Websites, Blogs & Facebook Fan
          Pages
        ➡ Social Networking & Media
          Classe...
Meet the Team

             Jo Golden, MS, PhD, specializes in education, communication, and moving
             through c...
Be Successful in the Digital World



        ➡ Digital Success™ requires:
             ‣ Self-education
             ‣ Co...
Research

        ➡ Requires searching, finding,
          tracking, saving, storing, and
          retrieving data—even b...
Research Considerations



        ➡ Choose tools carefully, based on:
             ‣ What you want to do with the informa...
Essentials


        ➡ A plan
        ➡ A procedural map
        ➡ Able to determine if source is credible
        ➡ Can y...
What's Your Story?


        ➡ Comfortable with computers? The Web?
        ➡ Computer and Web search skills?
        ➡ Ho...
What's Your Story?

        ➡ Rate attention to
          detail 1-5, 5 is
          highest                         ➡ Lea...
What's Your Story?


        ➡ How do you like to get your
          content?
             ‣ Email
             ‣ Website ...
Collecting Information


        ➡ Pick sensible formats easy to
          convert or repurpose
        ➡ Tag/label system...
Screen Capture Tools


        ➡ Screenshot Pimp (Firefox
          add-on)
        ➡ Fireshot (PC only)
        ➡ Screeng...
Bookmarking Tools


        ➡ delicious
          (social bookmarking)
        ➡ Read It Later
          (syncs across
   ...
Tools for Collecting & Organizing

        ➡ Zotero (individual/collaborative)
        ➡ ScrapBook (Firefox add-on)
      ...
Making Sense of What You Find


        ➡ Map
        ➡ Write
        ➡ Visualize Data
        ➡ Read
        ➡ Ponder
   ...
Mapping Tools


        ➡ Inspiration
        ➡ Webspiration
        ➡ MindManager
        ➡ OmniGraffle (Mac)
        ➡ S...
Everyday Research

       ➡ Collect Information                            ➡ Find it easily when you
             ‣ Readab...
Research for Business

        ➡ Project related
        ➡ Marketing
        ➡ Sales
        ➡ Product innovation
        ...
Lot’s of Niche Content

                Social Networks                Social Media                         Deep Web
     ...
Search


        ➡ Search Engines.
             ‣ Gotta search?
             ‣ Use the best tool for the task.
        ➡ S...
Branding / Reputation Management


        ➡ Search regularly
             ‣ Google
             ‣ Bing
        ➡ Automati...
Need support? We’re here to help.


        ➡ Thinking about a large
          project?
        ➡ Start off on the right f...
We’ll Get You Where You Need to Go


        ➡ Work with a technologist and an educator
        ➡ Move through information...
Social Networking Success for
        Businesses and
Professionals Online Workshop

  Wednesday, January 20, 2010
        ...
Digital Success™ Bootcamp
 Social Media & Social Networking for
      Businesses & Professionals

January 30, 2010 from 9:...
Connect with Us



             Become a fan

             See what we’re tweeting

             Watch our how-to videos

...
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Research Skills & Strategies for Business

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If you’re a small business owner, freelancer, or consultant—odds are you do research for your business. Chaos To Clarity’s slide deck will help you think about your research strategy and introduce some great tools to make the process easier.

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Research Skills & Strategies for Business

  1. 1. Digital Success™ Research Skills & Strategies for Business December 12, 2009 www.ChaosToClarity.com ©2009 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World, Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.
  2. 2. What We Do ➡ Websites, Blogs & Facebook Fan Pages ➡ Social Networking & Media Classes ➡ In-person & Online Customized Coaching ➡ Group Learning & Interactive Talks 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  3. 3. Meet the Team Jo Golden, MS, PhD, specializes in education, communication, and moving through conflict around learning and change in the digital world. Jo believes in starting wherever you are and working with you to establish confidence, competence, and practical self-education strategies for the future. She brings over 12 years experience to supporting clients as a digital strategist and web content wrangler. She guides clients to develop compelling stories on the Web via websites, blogs, social networking, and social media. jogolden.com Tracey Holinka, MS, supports clients by teaching you how to make the most of computers and the Internet while getting your business or professional self online. She brings over 12 years experience to steering projects and providing advanced computer coaching, creating compelling Websites and blogs, as well as developing customized social networking automation processes for clients. She believes that technology ought to be clarified by professionals, not cloaked in mystique to exclude everyone else. traceyholinka.com 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  4. 4. Be Successful in the Digital World ➡ Digital Success™ requires: ‣ Self-education ‣ Computer and Web savvy (Digital Survival™) ‣ The right tech tools for the job ‣ A web presence ‣ An effective network 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  5. 5. Research ➡ Requires searching, finding, tracking, saving, storing, and retrieving data—even before you start making sense of it. ➡ Find it. ‣ Credible source? True? Supposed to be? ➡ Be careful on the Web ‣ Antivirus ‣ Phishing ‣ Firewall 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  6. 6. Research Considerations ➡ Choose tools carefully, based on: ‣ What you want to do with the information ‣ Comfort with computers ‣ Software you’re using ‣ Computing environment (Mac, Windows, home, work, etc.) ‣ Making it work for you 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  7. 7. Essentials ➡ A plan ➡ A procedural map ➡ Able to determine if source is credible ➡ Can you trust that it's true? ➡ Check your plan, map, sources, and path every so often ➡ Track sources/citations 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  8. 8. What's Your Story? ➡ Comfortable with computers? The Web? ➡ Computer and Web search skills? ➡ How do you feel about directing your own education using the Web? ➡ Confident about deciding who to trust? ➡ Willing to follow a series of steps, consistently? 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  9. 9. What's Your Story? ➡ Rate attention to detail 1-5, 5 is highest ➡ Learning is easier with... ➡ Work with…? ‣ Reading ‣ Audio ‣ Videos ‣ Video ‣ Audio ‣ Documents ‣ Images ‣ Webpages ‣ Demonstration ‣ Electronic books ‣ Demonstration 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  10. 10. What's Your Story? ➡ How do you like to get your content? ‣ Email ‣ Website or Blogs ‣ RSS ‣ Podcasts (audio & video) ➡ What do you need / want to keep up with online? 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  11. 11. Collecting Information ➡ Pick sensible formats easy to convert or repurpose ➡ Tag/label systematically and immediately ➡ Use different tools to capture and mark ‣ Screen capture tools ‣ Bookmarking tools ‣ Collection & organization tools 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  12. 12. Screen Capture Tools ➡ Screenshot Pimp (Firefox add-on) ➡ Fireshot (PC only) ➡ Screengrab (Firefox add- on) ➡ Snagit (PC only) ➡ Grab (default Mac tool) 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  13. 13. Bookmarking Tools ➡ delicious (social bookmarking) ➡ Read It Later (syncs across computers) ➡ Add bookmarks in your browser 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  14. 14. Tools for Collecting & Organizing ➡ Zotero (individual/collaborative) ➡ ScrapBook (Firefox add-on) ➡ Evernote (individual/ collaborative) ➡ Diigo (individual/collaborative) ➡ Email ➡ Google Reader (individual/ collaborative) 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  15. 15. Making Sense of What You Find ➡ Map ➡ Write ➡ Visualize Data ➡ Read ➡ Ponder ➡ Discuss in your networks 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  16. 16. Mapping Tools ➡ Inspiration ➡ Webspiration ➡ MindManager ➡ OmniGraffle (Mac) ➡ Strengths and Weaknesses of Mapping Software 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  17. 17. Everyday Research ➡ Collect Information ➡ Find it easily when you ‣ Readability reduce the noise need to ➡ Tag it (descriptive—what ➡ Convert and repurpose— is it, what does it work with it in the format represent, etc.) that’s best for you ➡ Where did it come from (citation) ➡ Store it or mark its place (put it away for later) 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  18. 18. Research for Business ➡ Project related ➡ Marketing ➡ Sales ➡ Product innovation ➡ Purchasing ➡ Insurance ➡ Tracking your personal brand 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  19. 19. Lot’s of Niche Content Social Networks Social Media Deep Web LinkedIn® Great
source
of
content Libraries,
private
 Facebook All
kinds
of
informa>on
 collec>ons,
corporate
and
 twi0er out
there
on: government
data
 Niche
Networks Blogs repositories Ning
groups YouTube Flickr Not
indexed
by
standard
 SlideShare search
engines twi0er twi0er
search twi0er
trends 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  20. 20. Search ➡ Search Engines. ‣ Gotta search? ‣ Use the best tool for the task. ➡ Specialized search engines ➡ When might you use: ‣ Google (http://www.google.com/) ‣ Bing (http://www.bing.com/) ‣ Wolfram Alpha (http://www.wolframalpha.com/) 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  21. 21. Branding / Reputation Management ➡ Search regularly ‣ Google ‣ Bing ➡ Automatic searches ‣ Term based-use all ➡ Capture offenders - Google Alerts - Social Mention Alerts ‣ “print to” or “save to” pdf - twitter search ‣ screen capture ‣ Page based ➡ Ask for offending - backtweets (search tweets for links to specific url) material to be removed 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  22. 22. Need support? We’re here to help. ➡ Thinking about a large project? ➡ Start off on the right foot ➡ Try a 2-3 hour consult to flatten your learning curve ‣ Get Strategy ‣ Learn how to use the right tools most effectively 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  23. 23. We’ll Get You Where You Need to Go ➡ Work with a technologist and an educator ➡ Move through information noise ➡ Our knowledge base is theoretical and experiential ➡ We don’t babble, bore, or confuse ➡ We act as advocates and guides 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com
  24. 24. Social Networking Success for Businesses and Professionals Online Workshop Wednesday, January 20, 2010 3-5pm (ET) Register Today
  25. 25. Digital Success™ Bootcamp Social Media & Social Networking for Businesses & Professionals January 30, 2010 from 9:30am - 4:30pm (ET) Chevy Chase, MD Register Today — Limited to 10 people
  26. 26. Connect with Us Become a fan See what we’re tweeting Watch our how-to videos Visit our blog 12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com

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