Intro To The Social Web

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Are you ready to explore the power and possibilities of social networking? Learn about the big 3—Twitter, Facebook & LinkedIn—and what joining the conversation can do for you. The more you want to get out of your social networking efforts, the more you need a plan to avoid wasting time and spreading yourself too thin. When you understand the big picture—basic do’s and don’t’s, and how to safeguard your privacy—you’ll be prepared for when and if you decide to jump in.

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Intro To The Social Web

  1. 1. Introduction to the Social Web March 13, 2010 http://www.ChaosToClarity.com/ ©2009, 2010 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World, Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.
  2. 2. What We Do ➡ Websites, Blogs & Facebook Fan Pages ➡ Social Networking & Media Classes ➡ In-person & Online Customized Coaching ➡ Group Learning & Interactive Talks 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  3. 3. Meet the Team Jo Golden, MS, PhD, specializes in education, communication, and moving through conflict around learning and change in the digital world. Jo believes in starting wherever you are and working with you to establish confidence, competence, and practical self-education strategies for the future. She brings over 12 years experience to supporting clients as a digital strategist and web content wrangler. Jo guides clients to develop compelling stories on the Web via websites, blogs, social networking, and social media. jogolden.com Tracey Holinka, MS, supports clients by teaching you how to make the most of computers and the Internet while getting your business or professional self online. She brings over 12 years experience to steering projects and providing advanced computer coaching, creating compelling Websites and blogs, as well as developing customized social networking automation processes for clients. Tracey believes that technology ought to be clarified by professionals, not cloaked in mystique to exclude everyone else. traceyholinka.com 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  4. 4. The Social Web
  5. 5. Social Networking ➡ It’s what people do to create community ➡ People get together, introduce others, talk about themselves, listen, and invite more folks ➡ Communities used to be local, now they are virtual (online) too ➡ Use the Web to create your own social networks with people around the world 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  6. 6. Social Media ➡ Lets you create and publish YOUR message and content ➡ Brings you other’s content so you can interact with it and with them ➡ Creates a many-to-many conversation ➡ Lets you get the info you want, in the moment, from the people you choose 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  7. 7. The Big 3 of the Social Web ➡ Facebook® - over 400 million active users (facebook) ➡ LinkedIn® - over 50 million users (LinkedIn blog) ➡ Twitter - 10 to 15 million active users (ComputerWorld) 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  8. 8. What Can the Social Web Do for Me? ➡ Assist with a job search ➡ Help you grow your business ➡ Connect with friends & family ➡ Gives you a soapbox ➡ Provides entertainment ➡ Brings you information 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  9. 9. Overall Strategy & Plan
  10. 10. Goals ➡ What are you trying to accomplish with your web presence? ➡ What level of visibility do you expect from your web presence efforts? 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  11. 11. Target Audience ➡ Who are you trying to reach on the Web? ➡ Clients? ➡ Partners? ➡ Employers? ➡ Competitors? 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  12. 12. Get to Know Your Market ➡ What’s going on in your market? ➡ Which social networking sites are hot? ➡ Which ones can you use effectively? 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  13. 13. Story ➡ What's your story on the Web? ➡ What do you bring to the party? ➡ Find your emotional content ➡ Make the connection 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  14. 14. Logistics to Consider ➡ Mobile or desktop ➡ Time available ➡ Your current skill level ➡ Time and headspace for learning ➡ Outsourcing 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  15. 15. Getting Started
  16. 16. Navigating Social Networks Navigation ➡ Social Networks are Navigation Navigation websites ➡ Navigation can usually be found on the outer edges Navigation 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  17. 17. Get to Know the Big 3 Sites ➡ Profile descriptions ➡ Communication settings (except twitter) ➡ Notification settings ➡ Privacy settings ➡ Help & FAQs 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  18. 18. Do’s ➡ If you use the social web professionally ‣ Put up a current picture ‣ Choose understandable user names ➡ Enjoy the conversation ➡ Add something of value ➡ Adjust your settings over time as you get more comfortable 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  19. 19. Don’t’s ➡ Don’t be an ass ➡ Don’t break the site’s rules ➡ Don’t be out ONLY for yourself ➡ Don’t insult your reader/watcher/listener with shoddy presentation ➡ Don’t get mad when someone wants to connect with you 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  20. 20. Getting Comfortable & Learning More ➡ Learn about a site from others (like commoncraft or Chaos To Clarity) ➡ Ask Google your “how-to” questions ➡ Explore the site’s help section ➡ Read the company’s blog ➡ Check out the FAQs ➡ Watch demonstration videos 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  21. 21. Twitter
  22. 22. What is Twitter? ➡ Service that allows you to send short messages (140 characters) to other users ➡ You can send messages from your computer or mobile device ➡ An open network—anyone can see your messages 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  23. 23. What can I do with Twitter? ➡ Establish your expertise by providing useful resources and info (links) ➡ Find job leads or meet people that can help ➡ Connect with clients, prospects & potential partners ➡ Connect with old friends ones or make new ones ➡ Read the news 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  24. 24. Messages (Tweets)
  25. 25. Facebook®
  26. 26. What is Facebook? ➡ Service that allows you to share content (messages, video & images) with other users ➡ You can send messages from your computer or mobile device ➡ A closed network—you have to give people permission to see your content 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  27. 27. What can I do with Facebook? ➡ Establish your expertise by providing useful resources and info ➡ Find job leads or meet people that can help ➡ Connect with clients, prospects & potential partners ➡ Connect with old friends ones or make new ones ➡ You can chat live with connections 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  28. 28. Messages (updates)
  29. 29. LinkedIn®
  30. 30. What is LinkedIn? ➡ A professional networking service ➡ Allows you to share your professional profile online ➡ Allows you to send messages to other LinkedIn users ➡ A closed network—you have to give individuals permission to see your content 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  31. 31. What can I do with LinkedIn? ➡ Establish your expertise by providing useful resources and info ➡ Find job leads or meet people that can help ➡ Connect with clients, prospects & potential partners 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  32. 32. Profile
  33. 33. Tools for Mac Users ➡ Apimac Timer ‣ to help manage (limit) your social networking time ➡ Fluid ‣ “create a Site Specific Browser (SSB) out of any website or web application, effectively turning your favorite web apps into desktop apps” ➡ MacBreakZ ‣ Take stretching breaks to promote healthy computer habits 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  34. 34. Don’t Forget Your Privacy ➡ Review your privacy settings on all social networks quarterly, or whenever you get a notice of privacy changes ➡ Need help? Watch these free videos on our blog: ‣ Get started! LinkedIn® Job Seekers and Professionals Part 1 ‣ Take Control of Your Twitter Privacy ‣ Facebook’s New Privacy Settings ‣ Warning! Your Facebook Fan Page List isn’t Private 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  35. 35. We’ll Get You Where You Need to Go ➡ Work with a technologist and an educator ➡ Move through information noise ➡ Our knowledge base is theoretical and experiential ➡ We don’t babble, bore, or confuse ➡ We act as advocates and guides 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  36. 36. Learning Opportunities Twitter for Business 101 Recording Twitter for Business 201 Tuesday, March 16, 2010 4-5pm (ET) Facebook for Business 101 Thursday, March 18, 2010 4-5pm (ET) Facebook for Business 201 Thursday, March 25, 2010 4-5pm (ET) Social Media & Social Networking for Writers and Creatives Saturday, March 27, 2010 9am-4:30pm (ET) 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com
  37. 37. Connect with Us Become a fan See what we’re tweeting Watch our how-to videos Visit our blog 3/13/2010 Introduction to the Social Web www.ChaosToClarity.com

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