Chantelle Battista  Kirsten Kruger     Kayla Nochi   Kayla Ohlson    Joseph Stark   Ashley Refior
Account Managing              Executive                                  Research              Acquisition Specialist     ...
College students in Colorado (18-22)Technologically-oriented                                        Easiest to reach ef...
“Get a quote from State Farm, itmight surprise you.”                “Anytime, anywhere… like a good                neighbo...
   Insure                      students in    Colorado within a 12 month time    frame.   Increase                      ...
◦ Attention-getting, prizes and incentives,  potential consumer participation, brand  appreciation                        ...
CSU-Ram Welcome                                 August 18th-August 22nd 2011                        CU-GlobalFest 2011    ...
The                Rodeo in           •Platinum Package: $35,000America                         •Mechanical Bull sign wrap...
Booths with raffle tickets andPRIZES!!    Remote Control RACE TRACK (3    days)!!
 Local   College Events:                        University of Northern Colorado                  Colorado University, Bou...
Connect with local      agents and their pagesAdvertise Sponsoredevents         Discuss competitions         and prize ...
Total Cost:                   $150,000.00Greeley Stampede                              Cost                # of uses      ...
Alexandre, S. (2011). The Marketing Tatics That Helped Us Crack The College   http://www.hometodenver.com/Stats_Denver.ht...
Austere dynamics powerpoint presentation for State Farm- Given by Chantell…
Austere dynamics powerpoint presentation for State Farm- Given by Chantell…
Austere dynamics powerpoint presentation for State Farm- Given by Chantell…
Austere dynamics powerpoint presentation for State Farm- Given by Chantell…
Austere dynamics powerpoint presentation for State Farm- Given by Chantell…
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Austere dynamics powerpoint presentation for State Farm- Given by Chantell…

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We were asking to come up with a $500,000 marketing plan to help improve the company's overall appeal to the young adult population.

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  • Austere dynamics powerpoint presentation for State Farm- Given by Chantell…

    1. 1. Chantelle Battista Kirsten Kruger Kayla Nochi Kayla Ohlson Joseph Stark Ashley Refior
    2. 2. Account Managing Executive Research Acquisition Specialist Creative Consultant Event Planning Advisor Strategic PlanningEditor Media PlanningCoordinator
    3. 3. College students in Colorado (18-22)Technologically-oriented Easiest to reach effectively Word-of-mouth Increased education Sense of freedom Guerilla Tactics and innovative techniques
    4. 4. “Get a quote from State Farm, itmight surprise you.” “Anytime, anywhere… like a good neighbor State Farm is there”
    5. 5.  Insure students in Colorado within a 12 month time frame. Increase of our target market relative to last year’s conversions by year’s end. Increase the the target market will have with State Farm by by year’s end.  Increase the friend, fan, followership of outlets in the state of Colorado by year’s end.  Generate an of State Farm that can better identify with by participating in local events within a 12 month time frame.
    6. 6. ◦ Attention-getting, prizes and incentives, potential consumer participation, brand appreciation ◦ Innovative, word-of-mouth, viral, uniqueness ◦ Reach, instant tracking, measurable metrics, involving, target market orientation
    7. 7. CSU-Ram Welcome August 18th-August 22nd 2011 CU-GlobalFest 2011 September 2011 CU Family weekend 9/30/2011 UNC-Fall Bazaar◦ June24th-July 4th Sunday, August 21st 2011 2011 CSU Pueblo-Wolf Pack Welcome First week of fall semester 2011 CU Denver First week of School◦ June 2nd-5th 2011
    8. 8. The Rodeo in •Platinum Package: $35,000America •Mechanical Bull sign wrap & competition Had attendees •Entertainment Stage over the last 5 years! sponsorship •Parking Lot of them are Sponsorship •Food CourtColorado Residents Sponsorship
    9. 9. Booths with raffle tickets andPRIZES!! Remote Control RACE TRACK (3 days)!!
    10. 10.  Local College Events: University of Northern Colorado Colorado University, Boulder Colorado State University Colorado University, Denver Colorado State University, Pueblo •Perfect for our Target Market! •Ability to make State Farm Local and Entertaining!
    11. 11. Connect with local agents and their pagesAdvertise Sponsoredevents Discuss competitions and prize giveawaysGenerate excitement for •Over70% of young adults use FacebookState Farm •The American youth spends more time online than any other media
    12. 12. Total Cost: $150,000.00Greeley Stampede Cost # of uses Sub-TotalMechanical Bull $3,000.00 6 $18,000.00Prizes** $1,000.00 1 $1,000.00T-Shirts (1000) $4,660.00 3 $13,980.00Sponsorship $35,000.00 1 $35,000.00Entertainment $760.00 0.4 $304.00Edible Goodies (100) $100.00 7 $700.00Raffle Tickets $50.00 2 $100.00Signs for bull $560.00 4 $2,240.00 Cost Of Event: $71,324.00Campus Events(5 events) Cost # of uses Sub-TotalRace Car $3,000.00 5 $15,000.00Prizes*** $1,000.00 5 $5,000.00Entertainment $760.00 0.3 $228.00T-Shirts (1000) $4,660.00 2 $9,320.00Red Man $64.00 12 $768.00Red Man Suit $70.00 2 $140.00Raido Ad Creation $500.00 1 $500.00Raido Ad Air time (10 a day for 3 days) $6,000.00 1 $6,000.00Booths $50.00 15 $750.00Stickers (500) $280.00 9 $2,520.00Raffle Tickets $50.00 1 $50.00Edible Goodies (100) $100.00 7 $700.00Face Book Ads (100,000 impressions per day) $50.00 30 $1,500.00School Booths $50.00 15 $750.00School Newspaper Ads (Half Page) $530.00 5 $2,650.00Per event: $9,175.20 Cost Of Events: $45,876.00Teva Mountain Games Cost # of uses Sub-TotalRace Car $3,000.00 3 $9,000.00Prizes* $1,000.00 1 $1,000.00T-Shirts (1000) $4,660.00 3 $13,980.00Booths $1,500.00 3 $4,500.00Raffle Tickets $50.00 1 $50.00*Other Teva Giveaways $1,000.00 1 $1,000.00Red Man $64.00 3 $192.00Red Man Suit $70.00 1 $70.00Entertainment $760.00 0.3 $228.00Stickers (500) $280.00 6 $1,680.00Edible Goodies (100) $100.00 11 $1,100.00 Cost Of Event: $32,800.00
    13. 13. Alexandre, S. (2011). The Marketing Tatics That Helped Us Crack The College http://www.hometodenver.com/Stats_Denver.htm#pop  Market .Retreived from bNet: www.bnet.com http://www.greenbuzzagency.com/marketing-  Fenn, D. (2010). Five Sure Fire Ways to Reach the Youth Market. Retrieved from bNet: www.bnet.com demographics-talkin%E2%80%99-%E2%80%98bout-my-  Passel, J. S., & Suro, R. (2003). The Rise of the Second Generation:. Washington generation DC: Pew Hispanic Center.  Winslow, L. (2008). Renters insurance protects students valuables. Tulsa World . http://www.insureme.com/insurance-agent/selling-to-  Zinkewicz, P. (2008). Oportunidad. Soderberg Insurance Rough Notes , 64-65. babyboomers  http://www.oas.samhsa.gov/2k6/youngTX/youngTX.htm http://www.insurancetech.com/showArticle.jhtml?articl  http://ceri.msu.edu/publications/pdf/JobChar4-16.pdf http://www.prb.org/pdf05/transitiontoadulthood.pdf eID=180206346   *All data presented above comes from the PowerPoint presentation and pdf file http://insurance.freeadvice.com/reviews/11/survey/GEICO/ presented by the group doing competitive research for class, unless otherwise noted. http://www.slate.com/id/2123285/  http://www.archrival.com/work/6/state-farm-campus-attack  http://0-  State Farm sounding like its rivals to stay on top of them. By: Mullman, Jeremy, proquest.umi.com.source.unco.edu/pqdweb?did=1214 Advertising Age, 00018899, 3/29/2010, Vol. 81, Issue 13 765571&sid=6&Fmt=3&clientId=9577&RQT=309&VNa  Database: Business Source Premier me=PQD   http://www.indianainjuryblog.com/2008/07/american_association_for_justice_r http://www.exploresteamboat.com/documents/2011/f eleases_study_on_us_insurance_industry.html http://www.propertyinsurancecoveragelaw.com/2009/10/articles/state- eb/23/2000-2010-colorado-population-figures-  farm/do-state-farm-customers-really-hate-state-farm-as-state-farms- county/ attorneys-publicly-argue-they-do/  http://www.facebook.com/mayhemhere#!/group.php?gid=269058170646&v=w http://www.amazon.com/dp/B003BJ0LO2/ref=asc_df_B all 003BJ0LO21501118?smid=A3IUSKQITKL0F8&tag=hypr  maybe? http://www.statefarmwarning.com/docs/InsuranceTactics.pdf http://www.statefarm.com/insurance/auto_insurance/ins_auto_college.asp od-  http://www.statefarm.com/aboutus/diversity/marketplace/marketplace.asp 20&linkCode=asn&creative=395129&creativeASIN=B00  http://www.danbogosh.com/sf-nowwhat.html 3BJ0LO2   http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109 926 http://www.radiocontroltoystore.com/remote-control- http://www.archrival.com/work/6/state-farm-campus-attack cars/   http://www.associatedcontent.com/article/51624/comparison_of_progressive_g eico_and.html http://www.greenmanfactory.com/order-green-man- http://www.carinsurancecompanies.com suit.html?gclid=CKuOgtbZkqgCFQU6gwodkRKlCQ   http://ultimateracecarparties.com/Race_Car_Party_Prices.html http://www.naturalgrocers.com/store/product_info.php http://www.google.com/products/catalog?hl=en&q=flat+screen+tv+prices&rlz ?products_id=16618  =1R2GGLL_en&psj=1&bav=on.2,or.r_gc.r_pw.&wrapid=tlif130246686026410& um=1&ie=UTF- 8&cid=15833305688464778739&sa=X&ei=VRGiTeYkiPa2A7eC1PoM&ved=0CF0 Q8wIwAg# 

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