Austere dynamics powerpoint presentation for State Farm- Given by Chantell…
Chantelle Battista Kirsten Kruger Kayla Nochi Kayla Ohlson Joseph Stark Ashley Refior
Account Managing Executive Research Acquisition Specialist Creative Consultant Event Planning Advisor Strategic PlanningEditor Media PlanningCoordinator
College students in Colorado (18-22)Technologically-oriented Easiest to reach effectively Word-of-mouth Increased education Sense of freedom Guerilla Tactics and innovative techniques
“Get a quote from State Farm, itmight surprise you.” “Anytime, anywhere… like a good neighbor State Farm is there”
Insure students in Colorado within a 12 month time frame. Increase of our target market relative to last year’s conversions by year’s end. Increase the the target market will have with State Farm by by year’s end. Increase the friend, fan, followership of outlets in the state of Colorado by year’s end. Generate an of State Farm that can better identify with by participating in local events within a 12 month time frame.
CSU-Ram Welcome August 18th-August 22nd 2011 CU-GlobalFest 2011 September 2011 CU Family weekend 9/30/2011 UNC-Fall Bazaar◦ June24th-July 4th Sunday, August 21st 2011 2011 CSU Pueblo-Wolf Pack Welcome First week of fall semester 2011 CU Denver First week of School◦ June 2nd-5th 2011
The Rodeo in •Platinum Package: $35,000America •Mechanical Bull sign wrap & competition Had attendees •Entertainment Stage over the last 5 years! sponsorship •Parking Lot of them are Sponsorship •Food CourtColorado Residents Sponsorship
Booths with raffle tickets andPRIZES!! Remote Control RACE TRACK (3 days)!!
Local College Events: University of Northern Colorado Colorado University, Boulder Colorado State University Colorado University, Denver Colorado State University, Pueblo •Perfect for our Target Market! •Ability to make State Farm Local and Entertaining!
Connect with local agents and their pagesAdvertise Sponsoredevents Discuss competitions and prize giveawaysGenerate excitement for •Over70% of young adults use FacebookState Farm •The American youth spends more time online than any other media
Total Cost: $150,000.00Greeley Stampede Cost # of uses Sub-TotalMechanical Bull $3,000.00 6 $18,000.00Prizes** $1,000.00 1 $1,000.00T-Shirts (1000) $4,660.00 3 $13,980.00Sponsorship $35,000.00 1 $35,000.00Entertainment $760.00 0.4 $304.00Edible Goodies (100) $100.00 7 $700.00Raffle Tickets $50.00 2 $100.00Signs for bull $560.00 4 $2,240.00 Cost Of Event: $71,324.00Campus Events(5 events) Cost # of uses Sub-TotalRace Car $3,000.00 5 $15,000.00Prizes*** $1,000.00 5 $5,000.00Entertainment $760.00 0.3 $228.00T-Shirts (1000) $4,660.00 2 $9,320.00Red Man $64.00 12 $768.00Red Man Suit $70.00 2 $140.00Raido Ad Creation $500.00 1 $500.00Raido Ad Air time (10 a day for 3 days) $6,000.00 1 $6,000.00Booths $50.00 15 $750.00Stickers (500) $280.00 9 $2,520.00Raffle Tickets $50.00 1 $50.00Edible Goodies (100) $100.00 7 $700.00Face Book Ads (100,000 impressions per day) $50.00 30 $1,500.00School Booths $50.00 15 $750.00School Newspaper Ads (Half Page) $530.00 5 $2,650.00Per event: $9,175.20 Cost Of Events: $45,876.00Teva Mountain Games Cost # of uses Sub-TotalRace Car $3,000.00 3 $9,000.00Prizes* $1,000.00 1 $1,000.00T-Shirts (1000) $4,660.00 3 $13,980.00Booths $1,500.00 3 $4,500.00Raffle Tickets $50.00 1 $50.00*Other Teva Giveaways $1,000.00 1 $1,000.00Red Man $64.00 3 $192.00Red Man Suit $70.00 1 $70.00Entertainment $760.00 0.3 $228.00Stickers (500) $280.00 6 $1,680.00Edible Goodies (100) $100.00 11 $1,100.00 Cost Of Event: $32,800.00
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