1. Why focussing on SEO
will not help you to
become an E-E-A-T
Chantal Smink
chantalsmink.nl
chantalsmink.nl/brighton
@chantal_smink

2. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

3. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
"The SEO who doesn't do SEO anymore"

4. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
We all know what Google thinks and does right?

5. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

6. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
What we SEO's do
Helpful content
around
keywords
Showing authors
& creating author
bio's
Maybe buy some
better links?

7. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

8. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
WHAT
MAKES A
HAPPY
MARRIAGE?

9. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

10. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
But long time Google rewarded wannabe’s & reverse
engineering

11. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
E-E-A-T is not just about showing authors
E-E-A-T is not just about author bio's
E-E-A-T is not just about using creditable copywriters
E-E-A-T is not just about showing your address
E-E-A-T is not just about the 'about us' page

12. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
THEY ARE ICING ON THE CAKE
BUT THEY DO NOT MAKE YOU AN E-E-A-T

13. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

14. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Google just wants to know who the true
authorities are
Content: are you adding value to the web with what you are saying
Reputation: do people think you are the go to person in an area

15. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Linkbuilding helps me to become an EEAT

16. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
The links that you can buy, are (in 90% of the cases)
not the links that will make you an E-E-A-T

17. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

18. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

19. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
True E-E-A-T's are the Gordon Ramsay of their
industry

20. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Not by doing this for SEO

21. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
• Image of SEO
• Expectations
• Money
• It's just too big

22. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

23. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

24. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

25. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
How I did it (just one example)

26. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

27. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO

28. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
I didn't do things for SEO, but the result is visible in
SEO. I created helpful content and got other experts
talking about me

29. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Proof (YMYL healthcare)
40% YTY
Beating Governmental Health Website

30. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Your task:
How can I brand my company (with content) in a way
that will make other experts talk about me online?

31. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
When done right:
Helpful content
Happy visitor
Brand preference
Increased branded & direct traffic
True Genuine E-E-A-T
Useful content for all channels

32. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Keep in mind:

33. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
For you to think about:

34. @chantal_smink chantal-smink @chantalsminknl
NOT
YOUR
TYPICAL
SEO
Chantal Smink
Organic Marketing Strategist
chantalsmink.nl