It explains why no famous web 2.0 services in Korea despite of highly wired country in the world. You can understand Korean Internet cultures and why you remark this strange country still.

1. Why not Web 2.0
in Korea?
Channy Yun
http://www.creation.net
channy@gmail.com

2. About me
This is Seokchan (Channy) Yun .
I'm working on Daum, #2 internet portal site. It was
#1 before Naver. My job is technical evangelist of
Daum Open APIs for 3rd party developers.
It was my official positions.

3. I have been a leader of Mozilla Korean Community
since 2002. Also I'm founder of Barcamp Seoul.
And a little famous blogger in Korea.
I know a subscriber's count of feedburner is fake.

4. In this session
I want to introduce meaning and status of
Web 2.0 in Korea.

5. First
I was in the second Web 2.0 Conference in San
Francisco in 2005.

6. Nowadays
2005: There is a few people to know Web 2.0 in
Korea.
2006: Web 2.0 became a buzzword in there.
Now everyone knows what Web 2.0 is.

7. Irony
In my second trip Web 2.0 Summit in 2006, I
wanted to meet there with Lycos guys.
Lycos USA was acquired by my company in 2004.
So I asked to them quot;Why don't you make Web 2.0
services?“
But, they asked to me quot;What is Web 2.0?quot;
“So I recognized that quot;the trend was easily moved to
Pacific ocean rather than Rocky mountain.quot;

8. But…
Many Korean had a curious about Web 2.0 in first time. In many
conference, speakers exprained
quot;Web 2.0 is based on openness and user
participation!“
After knowing that, they thought quot;Wow! Web 2.0 is not new thing.
just marketing term.quot;
Why did they think a like that?

9. User Participation
User participation was the key in history of web
business in Korea.
Korea was very fast broadband penetration in the
world. Everyone has wired and connected since
1999.

10. Web services based on broadband.
1997: Daum Hanmail had 45 millions webmail account. It's almost similar of
population. (twice of inernet users.)
1998: Daum Cafe had 5 million closed forums with owner such as community
of family, school club and church.
1999: Sayclub was famous online chatting site. (It used first XMLHTTPRequest
only IE5.) There was social problems increasing prostitution with minors such
as cases of myspace.com right now.
2001: Iloveschool was Korean facebook based on alumi relationship. In that
time, over 90% of internet users used them. In every weekend night, there
were many alumni meetings in street. Now many users moved to cyworld.
2003: Cyworld was very old social network serivice based on photo and life
story. 95% of teenagers used Cyworld.
2003: Ohmynews was first citizenship media site. Its political power was very
big in presidential election in 5 years ago.
2005: Daum Agora has been the largest public discussion. You can see many
articles with 20 million view count or 3,000 comments.
2007: Naver's realtime keyword ranking is very popular. On TV program,
people seach keywords related to TV's issue. Such as quot;Bahama's
Turbanquot;, quot;Lost Season 4quot;. Naver's Q&A database enable to real time search,
People trust Naver's search result in trivial questions.
2008: Tistory was increased 7,000 times compared in past year. It's Korean
wordpress.com based on famous open source blogging tool, Tattertools.

11. From Public to Personal
From Life to Media
Participation is old fashion in here. Just
pattern was changed!

12. Openess
Otherwise, the openness is very weak in Korea.
Do you want to know amazing things about Korea?
– Yahoo: 4%, Google : 2%
– Naver 70%, Daum 15%
– MSN Messenger 40%
– Nateon Messenger 60%
– Gmarket catched on Auction, so called
Ebay Korea.

13. Naver covers Korea!
Do you know a term of quot;search
portalquot;? Naver.com #5 search engine
in the world.
Naver has increased its market
share by making own search
databases based on portal strategy.
Portal is basically closed. It's
opposite of Web 2.0's openness. But,
it's possible in Korea.
Because 2,000 employees of Naver
can cover all of areas written in
Korean contents. In Korea, one big
company can do all thing. It's just
problem of market size.

14. Openness: Web as Platform
JVM Platform Web site
Java API Interface Web Services
Java Application Software Data
Developer Participators User, Small Biz.
API Lock-in Key Factor Data Lock-in

15. Story…
Microsoft and Sun could not cover all developers in the world
as well 52 country in US. There are many Open APIs. Google
Code, Y!DN, Ebay Developers Network, Amazon web services...
Openess in Web 2.0 is originated by software platform
strategy. It is useful for all employees not to cover all of
market. But, Korea is possible. It means that I may lost a
job and lay off soon in Korea.
It resulted in a few variety, creativity and lacks of inspring of
startups. So I could't update my Koreacruch.com since July of
the last year.
Openess in local market is our homework. Fortunetly, there
are people worry about web ecosystem in Korea. They have
made barcamp, futurecamp and webappscon.

16. Eric Schdmt said…
http://www.youtube.com/watch?v=T0QJmmdw3b0

17. Next web is…
Someone said quot;Web 3.0 is semantic web and cloud
computing.quot;
I don't think that future web is not originated by
technology.quot;
Web was social matter and public
resource.
I think Web 2.0 was a change of user's life pattern
by broadband effects.

18. So there is significant signals for future internet
penetration in Korea.
– Fiber bandwidth: You can download
700MB movie files in 5 minutes. (In real,
3MB/sec)
– DMB: You can watch TV on mobile Phone
– Wimax and HSDPA: You can enjoy
broadband internet in the bus and
subway with speed of 40 miles per hour.
– Home Network: You can choose your HD
on demand TV program from your home
server.

22. Korea is online laboratory in
the world with 45 million
wired people in future
network environment.
It's reason that you have to trace Korean's
web trends and people.

23. Thanks for your
attention!
Bookmarks
Linkto: http://koreacrunch.com
mailto: channy@gmail.com