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Impact of media on indian society

Here is the presentation on Impact of media on Indian Society. It is small because I was limited to use 8 slides, it is actually a College assignment of mine, carefully chosen points and need an active presenter to present them all effectively...:)

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Impact of media on indian society

  1. 1. Impact of Media on Indian Society Presented by: Charanjit Singh Deepak Rana Daman Sidhu Amit Rana
  2. 2. INTRODUCTION <ul><li>Media is </li></ul><ul><ul><ul><li>Any medium through which any sort of information reach the people </li></ul></ul></ul><ul><li>Media can </li></ul><ul><ul><ul><li>Create Awareness </li></ul></ul></ul><ul><ul><ul><li>Perpetuate Issues </li></ul></ul></ul><ul><ul><ul><li>Establish Priorities </li></ul></ul></ul><ul><ul><ul><li>Mold Society (in passive but effective way) </li></ul></ul></ul>
  3. 3. Functions of Media in Society <ul><li>– To inform </li></ul><ul><ul><li>People come to know what, when, where, who, why & How the things are happening </li></ul></ul><ul><ul><li>It brings about greater awareness among the masses about men and materials. </li></ul></ul><ul><li>– To educate </li></ul><ul><ul><li>Media educates people by giving information about food, health, employment, agriculture, technology, modernization etc. </li></ul></ul><ul><li>– To entertain </li></ul><ul><ul><li>Movies, serials, animations, music etc. </li></ul></ul>
  4. 4. Positive Impacts <ul><li>A Watchdog on Government </li></ul><ul><ul><li>Voice of poor is heard through media </li></ul></ul><ul><ul><li>A trump card for Common man </li></ul></ul><ul><li>About to bring a revolution </li></ul><ul><ul><li>Succeeded with RTI </li></ul></ul><ul><ul><li>The Anna Hazare campaign </li></ul></ul><ul><li>Mirror of Society </li></ul><ul><ul><li>Help keeping things in control </li></ul></ul><ul><ul><li>Show people what they actually do and what they must do </li></ul></ul><ul><li>A window to the World </li></ul><ul><ul><li>A hub of Information </li></ul></ul><ul><ul><li>Can teach much effectively </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul>
  5. 5. Negative Impacts <ul><li>Who watches the Watchdogs ? </li></ul><ul><ul><li>Irresponsible coverage in Mumbai Attacks </li></ul></ul><ul><ul><li>Invade Privacy </li></ul></ul><ul><ul><li>It is a one way communication, so improvement through feedback is virtually impossible </li></ul></ul><ul><li>News for Sale </li></ul><ul><ul><li>Phenomena of paid news </li></ul></ul><ul><ul><li>Profit Oriented Industry </li></ul></ul><ul><li>Cultural Damage </li></ul><ul><ul><li>Have a deep impression of Western Culture </li></ul></ul><ul><ul><li>Instill Cultural Stereotypes </li></ul></ul><ul><li>Psychological Damage </li></ul><ul><ul><li>Affect the thinking capability of individuals </li></ul></ul><ul><ul><li>Instill negative thinking patterns in society as a whole </li></ul></ul><ul><ul><li>Affects psyche of Vulnerable group in a number of ways </li></ul></ul>
  6. 6. How do Media affect us <ul><li>– Humans learn from: </li></ul><ul><ul><li>• Imitation </li></ul></ul><ul><ul><li>• Identification and modeling </li></ul></ul><ul><ul><li>• Motivation </li></ul></ul><ul><ul><li>• Modified through inhibition </li></ul></ul><ul><ul><li>• Observation and practice </li></ul></ul><ul><li>– A lie if said ten times become a truth </li></ul><ul><li>– Media messages do not bypass existing attitudes or norms, but over a long term “drip” into us and “help fill in the ground for the figures of our decision making.” --Wilbur Schramm </li></ul>
  7. 7. In The End <ul><li>– Media is a pillar of Society, and a healthy Society is not possible without a Healthy Media </li></ul><ul><li>– Media should take responsibility to preserve Culture </li></ul><ul><li>– Media should understand the possible affects of their reports on Public </li></ul><ul><li>– Different programs for different age groups of must be made </li></ul><ul><li>– Profit Oriented and Violent Program must be discouraged by people </li></ul><ul><li>– Media affect us because we allow it, people must learn how to see behind screen </li></ul>

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Here is the presentation on Impact of media on Indian Society. It is small because I was limited to use 8 slides, it is actually a College assignment of mine, carefully chosen points and need an active presenter to present them all effectively...:)

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