ChannelFROG - We Help YOU Sell Online!


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ChannelFROG - We Help YOU Sell Online!

  1. 1. <ul><li>Digital Catalyst </li></ul>28/07/11 “ we help you SELL online ”
  2. 2. Contemplating Online Presence 28/07/11 Need help in setting up Online Store Online MARKETING Initiatives
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  5. 5. <ul><ul><li>Web Presence </li></ul></ul><ul><ul><li>Competitor Mapping </li></ul></ul><ul><li>Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.  ” </li></ul><ul><ul><li>Launch Strategy </li></ul></ul><ul><ul><li>Marketing Strategy </li></ul></ul>28/07/11 Research
  6. 6. <ul><li>{brand} A trademark design, distinctive name, or unique style characteristic of a single product or manufacturer. </li></ul><ul><li>What is brand identity? a characteristic associated with some particular organization, product, service or individual. </li></ul>28/07/11 “ the ultimate driving machine” BMW
  7. 7. <ul><li>{ To create or execute in an artistic or highly skilled manner } </li></ul>28/07/11 reativity echnology esig n
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  9. 9. With over 13 crore (130 million) Internet users & over 600 million mobile phone users across India, consumers today have started using these digital channels for searching & researching about products before they make purchases. MartJack enables businesses to build their digital stores to reach & sell to consumers across Internet, mobile and social media. From flexible management of your online product catalog, integrated payment gateways, web-store content and promotions management - MartJack has everything that you will need to provide a rich e-commerce experience to your customers. With cutting edge hosting solutions on the Amazon EC2 cloud and availability on a SaaS model, MartJack is both affordable and scalable. The platform is being used by thousands of stores around the world and is designed to help retailers on their fast-track to success in the e-commerce business. Introduction Manage your digital catalog Enable easy product discovery Provide rich shopping experience Manage payments & Shipping Key Features Promote your online store Engage your users on social channels Give out discounts & vouchers Manage orders easily Also get leads for offline sales Manage sub-stores
  10. 10. To meet the unique demands of Indian retailers, the multiple barriers of technology, logistics, online payment processing, customer acquisition & effective online sales need to be addressed in a single solution. Reasoning has developed a comprehensive multi-channel retailing solution – Martjack which enables retailers to easily establish & manage their online stores. In close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a complete solution to retailers – The Martjack eco-system Eco-system Partners The complete solution with MartJack Eco-system
  11. 11. How will it work? 1 2 3 4 5 Choose a MartJack version as per your required features. Choose from Do it by training or custom design delivery options. Your online store is configured on MartJack by our solution experts. Required backed integration is done by our team. Your online store is hosted in the MartJack infrastructure. You don’t have to worry about hosting or servers or IT maintenance. You can manage your online store yourself. Training & help material is provided to you. Your online store is automatically updated with new features on an ongoing basis as we continue to upgrade MartJack.
  12. 12. Why Software as a Service (SaaS)? Traditional models Software as a Service <ul><li>You have to pay for & manage - </li></ul><ul><li>Servers & IT infrastructure - yearly </li></ul><ul><li>IT staff - monthly </li></ul><ul><li>Application development – yearly or six monthly </li></ul><ul><li>Software licenses - yearly </li></ul><ul><li>Maintenance charges - yearly </li></ul><ul><li>Your online store - ongoing </li></ul><ul><li>You have to pay for & manage - </li></ul><ul><li>One time affordable setup fee - Once </li></ul><ul><li>Monthly application usage fee – Monthly </li></ul><ul><li>Your online store - ongoing </li></ul>Usually SaaS costs half of traditional models over a 3 year period. SaaS = Low cost | Easy to manage | No IT management
  13. 13. &quot;I shifted from an open source e-commerce platform to MartJack. It helped me reduce my team size required for coding. Now I require only 2 people who take care of order fulfillment and marketing. Before MartJack, I did not feel that e-commerce was so simple. The product repository of MartJack helped me to provide rich consumer experience. The images, videos and product description were readily available to consumers before buying cameras.&quot; -Rushik Chande, Sunshoppe MartJack empowers thousands of Happy businesses
  14. 14. <ul><li>Channel FROG manages and places properly the data on Product Descriptions, Features based on industry standards, to improve communication and efficiency in connecting with your customers/clients. </li></ul><ul><li>Channel FROG can help you with photography of products across various retail industries including Fashion, Apparel, Accessories, Footwear, Jewellery, Electronics, Specialty Retail, Entertainment or anything. Our Photography Offering will help you save your business time. </li></ul><ul><li>We can assist you in updating, managing and maintaining the content on your website on an on-going basis. </li></ul><ul><li>In the digital commerce age, we recommend that you copyright your brand, design and style in the name of your company. </li></ul>28/07/11
  15. 15. <ul><li>Harnessing the power of the Internet to drive a closer relationship with customers should be the goal of every business.  </li></ul><ul><li>Our main role is to streamline the CRM Process and suggest the most suitable process that is relevant to your organisation. </li></ul>28/07/11
  16. 16. O NLINE MARKET G 28/07/11 ******
  17. 17. 28/07/11 Total active internet users in India more than 42million . SEC A & B combined together form 70% of the total internet population base. Internet is accessed by 90% for the people for checking emails, followed by general information search, surfing , gaming etc.
  18. 18. <ul><li>Email marketing is a great, inexpensive way to reach the </li></ul><ul><li>people on your list. </li></ul><ul><li>Make them interesting. This starts with the subject line, but </li></ul><ul><li>it also includes the headline, design and content. </li></ul>28/07/11 Digital Morning, 58% of online consumers begin their day by checking email , as compared to 20% who start their day on search engines and 11% on Facebook.
  19. 19. <ul><li>Online interaction has a direct impact on purchasing behavior. Once a consumer becomes Facebook Fan, or Twitter Follower, they’re significantly more likely to purchase from that brand. </li></ul><ul><ul><li>17% of Facebook Fans are more likely to purchase. </li></ul></ul><ul><ul><li>37% of Twitter Followers are more likely to purchase. </li></ul></ul><ul><li>Another great avenue for paid advertising is on Facebook – with dedicated Facebook Ads. Facebook is second only to Google in terms of site visitors per day…that’s a LOT of people that can be reached through a simple Facebook ad. </li></ul><ul><li>Over 75% of consumers use social media in some format to learn about products and services … so unless your target market is clearly not using social media, you can’t afford to miss out on the action. </li></ul>28/07/11
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  24. 24. 28/07/11 <ul><li>Reporting & tweaking </li></ul><ul><li>Keyword Ranking reports. </li></ul><ul><li>Website traffic reports </li></ul><ul><li>Link Popularity Reports </li></ul><ul><li>Website </li></ul><ul><li>Audit </li></ul><ul><li>Content Optimization </li></ul><ul><li>Link Building </li></ul><ul><li>Code Analysis </li></ul>
  25. 25. 28/07/11 PPC is like a Soda, it bursts, it fizzes.. PPC is quick quack for the brand.
  26. 26. 28/07/11 Google keyword search
  27. 27. <ul><li>Target prospects looking for your product or service and you pay only once they click. </li></ul><ul><li>Fully control your ad budget, Easily create and edit your ads. </li></ul><ul><li>See your ads on Google within minutes of creating them </li></ul><ul><li>Google alone and its network reaches 80% of the internet audience worldwide. </li></ul><ul><li>Maximize your ROI . Attract potential customers. </li></ul>28/07/11
  28. 28. 28/07/11 We’d love to hear from you now. Mumbai, INDIA [email_address]