SlideShare a Scribd company logo
1 of 28
Download to read offline
PRODUCT DIRECTOR
แม่ทัพแห่ง Product team
เอเจนด้า
• Product Director คือใคร	

• ที่มาที่ไป ทำไมเราสนใจพฤติกรรมของ Product Director	

• Adaptive Planning and Iterative Delivery	

• Setting a Clear picture	

• Value andTimeline	

• กับดัก	

• แถม: List ของ Factor ที่ช่วย Product director ตัดสินใจ
PRODUCT DIRECTOR
AND HIS/HER TEAM
Business
Values
Business Values
Max ROI
Marketing
Analyst
Proxy
Investor
Product director
What would you care?
• Building thing fast?	

• Team excellence	

• How much the team can deliver at the end?	

• How much do they learn?	

• How neat be the work?
What would you hate?
• Building thing fast and neat is good	

• But building wrong thing fast and neat sucks
ทำยังไงล่ะทีนี้ ?
ADAPTIVE PLANNING	

!
AND	

!
ITERATIVE DELIVERY
SHORT FEEDBACK LOOP
Product director
DEFINE DELIVERABLE
• Define your minimum deliverable BusinessValues	

• DefineYour priority	

• Communicate it to the team
BREAK DOWN COMPLEXITY
• Business Activity Level Context — IR AC IS	

• Workflow / Operation Context	

• Functionality / Module Context	

• Implementation / R&D Context
COMMUNICATE IT
just like the leader does
ALTERNATIVES
always think about alternative	

but what to pick?
VALUE AND TIMELINE
Value
LEARN
Value
LEARN
EARN
Value
LEARN
EARN
STOP!
Value
กับดัก
ไม่อยากตกกับดัก	

แต่กับดักคือกับดัก	

กว่าจะรู้ตัวก็ตกกับดัก	

ตั้งแต่ก่อนที่จะรู้ว่าไม่อยากตกกับดัก
กับดัก	

Irrelevant Feedback
กับดัก	

OVER-INVEST
!
• Invest ที่ความเนี้ยบ	

• Invest ของเพิ่ม แต่ไม่เนี้ยบ
กับดัก	

AD-HOC PRIORITISATION
กับดัก	

DEMO
กับดัก	

THEY SUCK
กับดัก	

SPEC งานที่เลื่อนลอย
• Impact ที่ Product Director ควรวิเคราะห์ 	

• [ ] กิจกรรมใหม่ New User Activity / Business Activity	

• 	

 [ ] ทำให้ของเดิมเร็วขึ้น	

• 	

 [ ] ลดข้อผิดพลาด	

• 	

 	

 [ ] ผิดพลาดสำคัญ	

• 	

 	

 [ ] ผิดพลาด Minor และมี workaroundแก้ปัญหาเฉพาะหน้าชั่วคราวได้	

• 	

 [ ] ลดค่าใช้จ่าย เช่นหลีกเลี่ยงค่า license ได้	

• 	

 [ ] ตอบโจทย์ข้อบังคับทางกฎหมาย	

• 	

 [ ] เพื่อเก็บข้อมูลไปวิเคราะห์ทางธุรกิจ หรือทำความเข้าใจ user
ขอบพระคุณ
แมวใบไม้ ครองโลก	

chanita@odd-e.com

More Related Content

Similar to Product director

Project organization and human resources management
Project organization and human resources managementProject organization and human resources management
Project organization and human resources managementRapeepan Thawornwanchai
 
Baldrige awareness series 4 valuing workforce members and partners
Baldrige awareness series 4   valuing workforce members and partnersBaldrige awareness series 4   valuing workforce members and partners
Baldrige awareness series 4 valuing workforce members and partnersmaruay songtanin
 
Baldrige awareness series 5 agility
Baldrige awareness series 5   agilityBaldrige awareness series 5   agility
Baldrige awareness series 5 agilitymaruay songtanin
 
Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...
Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...
Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...Chanita Anuwong
 
Baldrige awareness series 1 visionary leadership
Baldrige awareness series 1   visionary leadershipBaldrige awareness series 1   visionary leadership
Baldrige awareness series 1 visionary leadershipmaruay songtanin
 
Odoo MRP ภาษาไทย
Odoo MRP ภาษาไทยOdoo MRP ภาษาไทย
Odoo MRP ภาษาไทยOdoo Thaidev
 
Thailand SPIN: QA Excellence workshop 2014
Thailand SPIN: QA Excellence workshop 2014Thailand SPIN: QA Excellence workshop 2014
Thailand SPIN: QA Excellence workshop 2014Nopparat Slisatkorn
 
Implementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdf
Implementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdfImplementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdf
Implementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdfธนเดช รัตนดิลก ณ ภูเก็ต
 
Baldrige awareness series 10 focus on results and creating value
Baldrige awareness series 10   focus on results and creating valueBaldrige awareness series 10   focus on results and creating value
Baldrige awareness series 10 focus on results and creating valuemaruay songtanin
 
Baldrige awareness series 2 customer driven excellence
Baldrige awareness series 2   customer driven excellenceBaldrige awareness series 2   customer driven excellence
Baldrige awareness series 2 customer driven excellencemaruay songtanin
 
Baldrige awareness series 11 core values
Baldrige awareness series    11 core valuesBaldrige awareness series    11 core values
Baldrige awareness series 11 core valuesmaruay songtanin
 
IT Solution Architect & Architecture for Thailand 4.0
IT Solution Architect & Architecture for Thailand 4.0IT Solution Architect & Architecture for Thailand 4.0
IT Solution Architect & Architecture for Thailand 4.0encipher
 
Baldrige awareness series 6 focus on the future
Baldrige awareness series 6   focus on the futureBaldrige awareness series 6   focus on the future
Baldrige awareness series 6 focus on the futuremaruay songtanin
 
Untold Pain of Agile Transformation
Untold Pain of Agile TransformationUntold Pain of Agile Transformation
Untold Pain of Agile TransformationLean In Consulting
 
The work breakdown structure and project estimation
The work breakdown structure and project estimationThe work breakdown structure and project estimation
The work breakdown structure and project estimationVarit Saprasert
 
804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)
804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)
804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)pattarawadee
 
How to maintain the cost and scale up plan from 1 user to 1 million users (thai)
How to maintain the cost and scale up plan from 1 user to 1 million users (thai)How to maintain the cost and scale up plan from 1 user to 1 million users (thai)
How to maintain the cost and scale up plan from 1 user to 1 million users (thai)Paiboon Panusbordee
 
Confession of an Agile Addict
Confession of an Agile AddictConfession of an Agile Addict
Confession of an Agile AddictKulawat Wongsaroj
 

Similar to Product director (20)

Project organization and human resources management
Project organization and human resources managementProject organization and human resources management
Project organization and human resources management
 
Baldrige awareness series 4 valuing workforce members and partners
Baldrige awareness series 4   valuing workforce members and partnersBaldrige awareness series 4   valuing workforce members and partners
Baldrige awareness series 4 valuing workforce members and partners
 
Baldrige awareness series 5 agility
Baldrige awareness series 5   agilityBaldrige awareness series 5   agility
Baldrige awareness series 5 agility
 
Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...
Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...
Product Discovery and Delivery by Odd-e (Thailand). Build the right thing at ...
 
Baldrige awareness series 1 visionary leadership
Baldrige awareness series 1   visionary leadershipBaldrige awareness series 1   visionary leadership
Baldrige awareness series 1 visionary leadership
 
Odoo MRP ภาษาไทย
Odoo MRP ภาษาไทยOdoo MRP ภาษาไทย
Odoo MRP ภาษาไทย
 
Thailand SPIN: QA Excellence workshop 2014
Thailand SPIN: QA Excellence workshop 2014Thailand SPIN: QA Excellence workshop 2014
Thailand SPIN: QA Excellence workshop 2014
 
Implementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdf
Implementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdfImplementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdf
Implementation_Methodology by Alex 2023 แปลโดย ธนเดช รันดิลก ณ ภูเก็ต.pdf
 
APQP. and Control Plan
APQP. and Control PlanAPQP. and Control Plan
APQP. and Control Plan
 
Baldrige awareness series 10 focus on results and creating value
Baldrige awareness series 10   focus on results and creating valueBaldrige awareness series 10   focus on results and creating value
Baldrige awareness series 10 focus on results and creating value
 
Baldrige awareness series 2 customer driven excellence
Baldrige awareness series 2   customer driven excellenceBaldrige awareness series 2   customer driven excellence
Baldrige awareness series 2 customer driven excellence
 
Baldrige awareness series 11 core values
Baldrige awareness series    11 core valuesBaldrige awareness series    11 core values
Baldrige awareness series 11 core values
 
IT Solution Architect & Architecture for Thailand 4.0
IT Solution Architect & Architecture for Thailand 4.0IT Solution Architect & Architecture for Thailand 4.0
IT Solution Architect & Architecture for Thailand 4.0
 
Baldrige awareness series 6 focus on the future
Baldrige awareness series 6   focus on the futureBaldrige awareness series 6   focus on the future
Baldrige awareness series 6 focus on the future
 
Untold Pain of Agile Transformation
Untold Pain of Agile TransformationUntold Pain of Agile Transformation
Untold Pain of Agile Transformation
 
The work breakdown structure and project estimation
The work breakdown structure and project estimationThe work breakdown structure and project estimation
The work breakdown structure and project estimation
 
804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)
804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)
804501 ธนาคาร กรุงเทพ จำกัด (มหาชน)
 
How to maintain the cost and scale up plan from 1 user to 1 million users (thai)
How to maintain the cost and scale up plan from 1 user to 1 million users (thai)How to maintain the cost and scale up plan from 1 user to 1 million users (thai)
How to maintain the cost and scale up plan from 1 user to 1 million users (thai)
 
APQP. 2nd Edition
APQP. 2nd EditionAPQP. 2nd Edition
APQP. 2nd Edition
 
Confession of an Agile Addict
Confession of an Agile AddictConfession of an Agile Addict
Confession of an Agile Addict
 

Product director