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This is it

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This is it

  1. 1. 3M Fast & Innovative: increasing 3M growth rate in electrical market<br />KirillGurskiyRomanGurskiyNicolayRazumeevKristinaVyacheslavova<br />
  2. 2. The highest rating among all fourth-year students of the Financial Management department for academic success<br />Winner of the competition among students of Financial University, Moscow State University, Higher School of Economics and MGIMO for receiving scholarships at VTB Bank<br />Publication of the article “Current stage of Investment Market Economic Situation of the Russian Federation (real investments)” in the scientific journal of Higher Attestation Committee “Financial Analysis: problems and solutions”<br />Cambridge ESOL International Certificate in Financial English<br />Cambridge ESOL Business English Certificate Vantage<br />Course of lectures on IFRS, <br />Ernst & Young, certificate of accomplishment<br />Course of lectures on IFRS, <br />Ernst & Young, certificate of accomplishment<br />Cambridge ESOL Business English Certificate Vantage<br />Football: Played in FC Spartak Moscow 1997-2005. The winner and the prize-winner of many Russian and international tournaments<br />Ping pong (table tennis): Member of “Financial academy” team on table tennis (1 place in Financial academy tournament in 2009, 2010)<br />Communication skills, analytical thinking, good in teamwork, ready to work under the stress<br />LLC «SHtrading» <br />Financial Department<br />The courses of business English «ICFE», Moscow, Financial University under The Government of the Russian Federation, (2009 – present time)<br />Cambridge ESOL International Certificate in Financial English<br />Cambridge ESOL Business English Certificate Vantage<br />Publication of the article “Current stage of investment market economic situation of the Russian Federation (real investments)” in the scientific journal of Higher Attestation Committee “Financial Analysis: problems and solutions” <br />Course of lectures on difficult aspects of taxation; PricewaterhouseCoopers, certificate of accomplishment<br />The courses of business English «ICFE», Moscow, Finance University under The Government of Russian Federation, (2009 – present time)<br />«The school of a young banker», Swedbank. Trainings attended: Service standards; The best presentation; efficient communications; Banking department presentations. (August,2010)<br />«EF School»,London, (August,2009)<br />Swedbank<br />Methodology Department of Accounting of banking operations<br />Internship; August , 2010<br />The Moscow City Government, The Moscow City economic policy and development Complex<br />June-July, 2010<br />Financial University under the Government of the Russian Federation<br />Financial Management Faculty<br />Course of lectures on IFRS, <br />Ernst & Young, certificate of accomplishment<br />The winner of the Science Week 2010 of the Financial University with the article “Real Innovations” , Foreign languages department<br />
  3. 3. Increase brand awareness and sales of electrical products <br />
  4. 4. ?<br />Advertising campaign<br />Direct<br />Advertising<br />Advertising on TV<br />
  5. 5. Advertising campaign<br />The price of one TV commercial lasting no longer than 30 seconds<br /><ul><li>Much too expensive, exceeds 3M marketing budget
  6. 6. Encompasses not only the target audience</li></li></ul><li>?<br />Advertising campaign<br />Direct<br />Advertising<br />Advertising on TV<br />
  7. 7. Direct Advertising <br />The price of one TV commercial immediately after the beginning of TV shows<br /><ul><li>Focused on target audience
  8. 8. Doesn’t exceed 3M marketing budget</li></li></ul><li>Direct<br />Advertising<br />Advertising campaign<br />Advertising on TV<br />?<br />
  9. 9. Sponsorship of the largest exhibitions of scientific ideas<br /><ul><li>Brand remains “shining” throughout the year
  10. 10. Costs only 7% of marketing budget
  11. 11. Keeping the image of an innovative company
  12. 12. Attracting the best minds of Russia</li></li></ul><li>Direct<br />Advertising<br />Advertising campaign<br />?<br />Advertising on TV<br />
  13. 13. Retail<br />Continue to develop <br />3MnewMedia Newsletter<br />Coop with TV-programs <br />Popular in Regions<br />Popular in Moscow<br />Introduce Russian version of the website section<br /> «Submit Your Idea»<br />Create Page of 3M on Vkontakte<br />and other Russian analogues<br />Advertising the 3M’s <br />contest "Bright Ideas"<br />Integration of 3M Draw-it-game as free application for iPad<br />+10-20%<br />Brand recognition<br />Jan 1, 2015<br /> 2011<br />time period<br />
  14. 14. Industrial<br />Expos <br />2<br />2<br />1000m<br />Rur per 100m<br />Arkhangelsk<br />Ekaterinburg<br />Interstroy-expo<br />Mosbuild<br />Volgo-expo<br />1’350’000<br />Sib-expo<br />Irkutsk<br />Stroy-sib<br />5 days<br />2<br />3’240’000<br />Rur per m<br />average<br />
  15. 15. Industrial<br />Expos <br />6’480’000 Rur <br />Mosbuild<br />Volgo-expo<br />6 month<br />April<br />November<br />Trainings <br />Productscharacteristic <br />Internet<br />How to use<br />Why 3Mis better<br />
  16. 16.
  17. 17. Projected sales<br />Total growth 2011 - 2015<br />556%<br />
  18. 18. Current Points of sales<br />Murmansk<br />St. Petersburg<br />Moscow<br />Samara<br />Voronezh<br />Kazan<br />Yekaterinburg<br />Rostov-na-Donu<br />Novosibirsk<br />Perm<br />Khabarovsk<br />Kemerovo<br />Krasnodar<br />points of sales<br />number<br />EТМ<br />АВС electro<br />13<br />75<br /> 2015<br />MPO Electromontaj<br />ElectroMir<br /> 2011<br />time period<br />
  19. 19. Introduction of new points of sales<br />Structure of outlets<br />
  20. 20. Potential Points of sales<br />Petrozavodsk<br />Veliky Novgorod<br />Arkhangelsk<br />Moscow<br />Tula<br />Kursk<br />Lipetsk<br />Belgorod<br />Tambov<br />Ryazan<br />Tver<br />Vologda<br />Cherepovets<br />Surgut<br />Nizhny Novgorod<br />Samara<br />Tolyatti<br />Chelyabinsk<br />Tomsk<br />Krasnoyarsk<br /> Khabarovsk<br />Omsk<br />Astrakhan<br />Pyatigorsk<br />Krasnodar<br />Novorossiysk<br />Barnaul<br />Kurgan<br />Magnitogorsk<br />Chita<br />Irkutsk<br />Vladivostok<br />Current Distributors<br />Abakan<br />New Distributors<br />
  21. 21. Various scenarios<br />Normal (≈30%)<br />Difficult to predict exactly as P ≈ 60% <br />
  22. 22. PotentialRisks<br />
  23. 23. 3M<br />Fast & Innovative<br />The End<br />Not yet<br />

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