Pittsburgh Public Schools<br />Haas Education Leadership Case Competition<br />Stanford university<br />What’s YOUR Promis...
Agenda<br />Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br /...
Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & ...
Logic Model<br />Marketing: Build a College-Going Culture & Community<br />
Pathways to Promise Ecosystem<br />Teachers<br />Counselors<br />Students<br />Parents<br />Coaches/Providers<br />
Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & ...
Strategic Priorities<br />Key Priorities<br />Promise Contract<br />Student Scorecard / Case Management System<br />Techno...
Promise Contract: Families, Students, PPS<br />Promise Contract – Family/PPS<br />Foundation for Communication Between ALL...
Promise Contract: Families, Students, PPS<br />Promise Contract (cont.)<br />Tracks 4 Promise Criteria<br />GPA / Academic...
Why Student CRM?<br />Value Propositions<br />Increase Communication and Collaboration<br />Promise-Centered Data Collecti...
Student CRM Snapshot<br />Key Influencers / Tutors<br />Student Information<br />Name:<br />Charles Wright<br />Student ID...
Counselor Driven Requirements<br />K-8<br />9-12<br />Counselors<br />Counselors<br />228:1~25:1 Per Grade<br />3rd & 6th ...
Promise Rubric<br />Promise Rubric<br />Academics, Attendance, College Access, Motivational/Behavioral<br />Ratings<br />1...
PPS Will Assess OCT/OST Providers and Grades Their Respective Importance Across Promise Criteria<br />ELECT<br />Student W...
Provider Assessment: Value Proposition<br />SECONDARY USES:<br /><ul><li>Providers can compare relative advantages and deltas
Providers are incentivized to communicate / collaborate
Eventual PPS analysis of Return on Investment for Provides </li></ul>CORE USES<br /><ul><li>Compiles data from Promise Eco...
Helps PPS map provider networks using Promise rubric
Identifies crossover support for students
Illustrates current student support</li></li></ul><li>CRM Utilization Scenarios<br />Intervention<br /><ul><li> low GPA
 poor behavior
 spotty attendance
 identify current support
reach out to potential support
 connect student
 follow up
 assess</li></ul>Proactive<br /><ul><li>find borderline student
assess potential for improvement
propose contacts for student
raise awareness and incentives
student discovers new opportunities
performance in general improves</li></li></ul><li>Introduction<br />Pathways to Promise Strategic Solution<br />Marketing ...
“My Promise is to do my homework every night so that I can go PITT!”  <br />Charles Wright, 4th Grade Student, Linden Elem...
“My Promise is to do my homework every night so that I can go PITT!”  <br />Charles Wright, 4th Grade Student,  Elementary...
“My Promise is to do my homework every night so that I can go PITT!”  <br />Charles Wright, 4th Grade Student, Linden Elem...
“My Promise is to do my homework every night so that I can go PITT!”  <br />Charles Wright, 4th Grade Student, Linden Elem...
“My Promise is to do my homework every night so that I can go PITT!”  <br />Charles Wright, 4th Grade Student, Linden Elem...
The ‘What’s YOUR Promise?’ Campaign   <br />Overarching Goals<br />Make all stakeholders feel responsible for the success ...
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Stanford pps case competition deck final

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Stanford pps case competition deck final

  1. 1. Pittsburgh Public Schools<br />Haas Education Leadership Case Competition<br />Stanford university<br />What’s YOUR Promise?<br />
  2. 2. Agenda<br />Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & Answer<br />
  3. 3. Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & Answer<br />Agenda<br />
  4. 4. Logic Model<br />Marketing: Build a College-Going Culture & Community<br />
  5. 5. Pathways to Promise Ecosystem<br />Teachers<br />Counselors<br />Students<br />Parents<br />Coaches/Providers<br />
  6. 6. Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & Answer<br />Agenda<br />
  7. 7. Strategic Priorities<br />Key Priorities<br />Promise Contract<br />Student Scorecard / Case Management System<br />Technology Enabled<br />Provider Assessment System<br />Marketing Campaign / Buy-in<br />Aligning Incentives for Systems Change<br />
  8. 8. Promise Contract: Families, Students, PPS<br />Promise Contract – Family/PPS<br />Foundation for Communication Between ALL Stakeholders<br />Relevant Student Information<br />Pittsburgh’s Promise<br />Student Promises / Goals<br />Tracks 4 Promise Criteria<br />GPA / Academic Performance<br />Attendance Record<br />OST/OCT Programming Providers<br />Motivational / Behavioral Influences<br />
  9. 9. Promise Contract: Families, Students, PPS<br />Promise Contract (cont.)<br />Tracks 4 Promise Criteria<br />GPA / Academic Performance<br />Attendance Record<br />OST/OCT Programming Providers<br />Motivational / Behavioral Influences<br />Signatures From Critical Parties<br />Student<br />Parent<br />Counselor<br />
  10. 10. Why Student CRM?<br />Value Propositions<br />Increase Communication and Collaboration<br />Promise-Centered Data Collection<br />Organization/Implementation tool for E-Promise Learning Plans<br />Key Elements<br />Salesforce.com Portal<br />Promise Criteria Performance Tracking<br />Aggregation of Communication Channels with Stakeholders<br />Critical Participant Requirements<br />Counselors<br />Other Stakeholders<br />
  11. 11. Student CRM Snapshot<br />Key Influencers / Tutors<br />Student Information<br />Name:<br />Charles Wright<br />Student ID:<br /> 012345678<br />GPA Information<br />Attendance Information<br />OST Information<br />Class Information<br />
  12. 12. Counselor Driven Requirements<br />K-8<br />9-12<br />Counselors<br />Counselors<br />228:1~25:1 Per Grade<br />3rd & 6th Grades<br />160:1<br />40:1 Per Grade<br />9th & 12th Grades<br />18,250<br />8,000<br />Not Yet Promise-Ready Students (65%)<br />148:1~16:1 Per Grade<br />4th & 7th Grades<br />Bi-Weekly CRM Monitoring<br />104:1~26:1 Per Grade<br />10th & 11th Grades<br />Weekly CRM Monitoring<br />5,200<br />11,900<br />1,560<br />3,550<br />31:1~8:1 Per Grade<br />Active RTI Implementation / Social Work<br />45:1~5:1 Per Grade<br />Active RTI Implementation / Social Work<br />
  13. 13. Promise Rubric<br />Promise Rubric<br />Academics, Attendance, College Access, Motivational/Behavioral<br />Ratings<br />1 – Little to No Influence <br />Sports w/o Performance Incentives (Academics / Attendance)<br />Mentoring w/o Tutoring Services (Academics / Attendance)<br />2 – Some Influence<br />Sports w/ Performance Incentives (Academics)<br />Community-based Volunteering (Motivational/College Access)<br />3 – Critical Influence<br />Tutoring Services (Academics)<br />Sports with Attendance Incentives (Attendance)<br />
  14. 14. PPS Will Assess OCT/OST Providers and Grades Their Respective Importance Across Promise Criteria<br />ELECT<br />Student Works<br />21st Century at Faison<br />Basketball Coach <br />Clubs (e.g. drama, yrbk)<br />Internal PPS Programs<br />EAP<br />Sports<br />After School<br />SES<br />Private Tutoring Services<br />Community-Based Organizations<br />External<br />In/Out of PPS<br />Faith-Based Organizations<br />For-Profit<br />
  15. 15. Provider Assessment: Value Proposition<br />SECONDARY USES:<br /><ul><li>Providers can compare relative advantages and deltas
  16. 16. Providers are incentivized to communicate / collaborate
  17. 17. Eventual PPS analysis of Return on Investment for Provides </li></ul>CORE USES<br /><ul><li>Compiles data from Promise Ecosystem
  18. 18. Helps PPS map provider networks using Promise rubric
  19. 19. Identifies crossover support for students
  20. 20. Illustrates current student support</li></li></ul><li>CRM Utilization Scenarios<br />Intervention<br /><ul><li> low GPA
  21. 21. poor behavior
  22. 22. spotty attendance
  23. 23. identify current support
  24. 24. reach out to potential support
  25. 25. connect student
  26. 26. follow up
  27. 27. assess</li></ul>Proactive<br /><ul><li>find borderline student
  28. 28. assess potential for improvement
  29. 29. propose contacts for student
  30. 30. raise awareness and incentives
  31. 31. student discovers new opportunities
  32. 32. performance in general improves</li></li></ul><li>Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & Answer<br />Agenda<br />
  33. 33. “My Promise is to do my homework every night so that I can go PITT!” <br />Charles Wright, 4th Grade Student, Linden Elementary<br />“My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School<br />What’s YOUR Promise? <br />“My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School<br />“My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4<br />
  34. 34. “My Promise is to do my homework every night so that I can go PITT!” <br />Charles Wright, 4th Grade Student, Elementary<br />“My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School<br />“My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach,Perry High School<br />“My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4<br />
  35. 35. “My Promise is to do my homework every night so that I can go PITT!” <br />Charles Wright, 4th Grade Student, Linden Elementary<br />“My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School<br />“My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School<br />“My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4<br />
  36. 36. “My Promise is to do my homework every night so that I can go PITT!” <br />Charles Wright, 4th Grade Student, Linden Elementary<br />“My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School<br />“My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School<br />“My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4<br />
  37. 37. “My Promise is to do my homework every night so that I can go PITT!” <br />Charles Wright, 4th Grade Student, Linden Elementary<br />“My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School<br />“My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School<br />“My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4<br />
  38. 38. The ‘What’s YOUR Promise?’ Campaign <br />Overarching Goals<br />Make all stakeholders feel responsible for the success Pathways to Promise program <br />Empower stakeholders to participate in the campaign, promoting the Pathways message<br />Engage the broader community<br />Establish a college-going culture in Pittsburgh <br />
  39. 39. Distribution Channels and Messages Across Segments<br />
  40. 40. Distribution Channels and Messages Across Segments<br />
  41. 41. Students<br />Social Media Campaign<br /><ul><li>YouTube “Promise” Competition
  42. 42. School Twitter anchors
  43. 43. Student “Promise” Blogs
  44. 44. Facebook Fan Page
  45. 45. Principal and district Tweets
  46. 46. Four-Square badges for attendance (school, practice) </li></ul>Offline Efforts<br /><ul><li> Student Marketing Committee
  47. 47. Role model/mentoring program
  48. 48. Promote for student by student marketing
  49. 49. Connect with students through their channels</li></li></ul><li>Parents<br />Parent Promise Groups<br />Grade-level specific information mailing on being a “Promise Promoter”<br />Newspaper “What’s Your Promise” ad<br />“What’s Your Promise?” and “I’m a Promise Promoter” pins<br />Afterschool Providers<br />Alumni “Thank you” letters<br />Letters from superintendent <br />Television “What’s Your Promise?”<br />Newspaper “What’s Your Promise?”<br />“What’s Your Promise?” and “I’m a Promise Promoter” pins <br /><ul><li>Make provider feel impactful
  50. 50. Make providers feel part of something important</li></ul>Providers & Parents<br /><ul><li>Provide key information
  51. 51. Parent to parent support and encouragement</li></li></ul><li>Alumni “Thank you” letters<br />Letters from superintendent<br />Promoting the Promise dinners<br />Newspaper ads: “What’s Your Promise?”<br /><ul><li>Make counselors feel impactful
  52. 52. Make counselors feel part of something important</li></ul>Counselors <br />
  53. 53. Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & Answer<br />Agenda<br />
  54. 54. Implementation Timeline<br />
  55. 55. Salesforce.com: A Student-Centered Solution<br />Collect Requirements<br />Initial Data Input<br />Stakeholder Trainings<br />Portal Customization<br />Administrator Training<br /><ul><li>Interview stakeholder groups to identify data needs
  56. 56. Determine inputs, outputs, and access for stakeholder groups
  57. 57. 3 half-day training sessions; live instruction delivered via internet
  58. 58. 1“admin” per campus; 66 counselors to complete training
  59. 59. Administrators customize portals
  60. 60. Salesforce customer service available as required
  61. 61. Administrators deliver training to other stakeholders
  62. 62. Stakeholders input baseline data for all students</li></ul>3 Months<br />6 Months<br /> 9 Months<br />3 Months<br />3 Months<br />Pilot Program<br />February 2012<br />March 2010<br />
  63. 63. Managing Systems Change<br />
  64. 64. New Roles & Incentives<br />
  65. 65. Delivering on the Promise: Measuring Success<br />Number of Promise-ready students (80%)<br />Stakeholder satisfaction/needs assessment surveys<br />Utilization Analysis of CRM technology<br />Student feedback<br />
  66. 66. Pathways to Promise Budget<br />
  67. 67. Introduction<br />Pathways to Promise Strategic Solution<br />Marketing Approach<br />Implementation Plan<br />Question & Answer<br />Agenda<br />
  68. 68. Appendix<br />
  69. 69. Change Agent Network (Appendix)<br />Provide Change Agents with information to communicate to and answer the questions of their respective stakeholder groups<br />Change Agents<br /><ul><li>Influential member of stakeholder group, with or without formal authority
  70. 70. May not initially support initiative, but are open to discussions in support of shared goals
  71. 71. Cascade communications throughout change effort; act as “Subject Matter Experts”</li>

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