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Chanelle Purser
Runner up in 2015 National
Top Shop competition.
A bride and groom
walk into a store.
750 cows and
20 fashion labels.
The two different parts of my world.
“We make our
customers look good
and feel great.”
Our mission statement.
Going from the
bottom of the
South to Top Shop.
Carvin Streetwear Runner up in
2015 National Top Shop competition.
Top staff in a Top Shop.
Our staff win awards too.
My staff are important
to me; I recognise they
are my business.
Good relationships with staff mean
good relationships with...
Staff spend more time at
work than with friends.
The staff dynamic has to be good.
You can’t train the jerk away.
Hire on personality, you can teach skills.
Good supplier relationships
don’t depend on sauvignon
blanc–or kick backs
Just because they take you out for lunch doesn’t...
And a little bit of trust works
the other way – though wine
probably doesn’t hurt.
You need to have suppliers who you can ...
Get as good at reading
people as you are at
reading sales and graphs.
Authentic relationships are vital to good business.
A Gore Granny in a
Billabong sarong
– why not?!
Stereotyping customers is the
worst mistake you can make.
A Gore Granny in...
Knowing people’s
business is good
for business.
Really knowing your customers
means you can really help them.
Rachel would look
bloody good in that!
Keep your actual customers in mind all the time.
Rushing towards online
and taking the leap.
The big cost and big challenge of online retailing.
Started like a roaring
Stag ended like a
Southland Stag.
A great start to online retailing that didn’t continue.
Turnover high,
profit low.
Not a business model for me.
The Tweet taste
of social media.
Selling isn’t the only thing you can do online.
I’ve got more followers
than I have livestock.
Interact with customers rather than collect followers.
Snapchat
to real chat.
Keep online conversations
as real as face-to-face ones.
Gore and Proud!
Being part of the community is the best advertising you can do.
Shopping is exciting.
Getting rural places excited about shopping again.
Disposable culture.
The future is looking after the environment.
Connect with
your customers.
Don’t stereotype
the customer.
Customers are your business
in retail, what you sell is 2nd.
Staff it right!
Build it and
they will come.
…once you’ve made it a success.
All’s well that ends well.
Q & A
Runner up in 2015 National
Top Shop competition.
Chanelle Purser SME Slide Presentation-2016 shop.kiwi FORUM
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Chanelle Purser SME Slide Presentation-2016 shop.kiwi FORUM

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Chanelle Purser, I am the owner of Carvin Streetwear. After 12 years in the retail trade I have the battle scars and awards to prove it. This slideshow is a glimpse of my perspective, the things I shared at RetailNZ shop.kiwi conference (Tuesday February 2016) and my acknowledgment of the importance of Staff, Service and Rural Retail.

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Chanelle Purser SME Slide Presentation-2016 shop.kiwi FORUM

  1. 1. Chanelle Purser Runner up in 2015 National Top Shop competition.
  2. 2. A bride and groom walk into a store.
  3. 3. 750 cows and 20 fashion labels. The two different parts of my world.
  4. 4. “We make our customers look good and feel great.” Our mission statement.
  5. 5. Going from the bottom of the South to Top Shop. Carvin Streetwear Runner up in 2015 National Top Shop competition.
  6. 6. Top staff in a Top Shop. Our staff win awards too.
  7. 7. My staff are important to me; I recognise they are my business. Good relationships with staff mean good relationships with customers.
  8. 8. Staff spend more time at work than with friends. The staff dynamic has to be good.
  9. 9. You can’t train the jerk away. Hire on personality, you can teach skills.
  10. 10. Good supplier relationships don’t depend on sauvignon blanc–or kick backs Just because they take you out for lunch doesn’t mean they are the best fit for your business.
  11. 11. And a little bit of trust works the other way – though wine probably doesn’t hurt. You need to have suppliers who you can trust.
  12. 12. Get as good at reading people as you are at reading sales and graphs. Authentic relationships are vital to good business.
  13. 13. A Gore Granny in a Billabong sarong – why not?! Stereotyping customers is the worst mistake you can make. A Gore Granny in a Billabong sarong – why not?!
  14. 14. Knowing people’s business is good for business. Really knowing your customers means you can really help them.
  15. 15. Rachel would look bloody good in that! Keep your actual customers in mind all the time.
  16. 16. Rushing towards online and taking the leap. The big cost and big challenge of online retailing.
  17. 17. Started like a roaring Stag ended like a Southland Stag. A great start to online retailing that didn’t continue.
  18. 18. Turnover high, profit low. Not a business model for me.
  19. 19. The Tweet taste of social media. Selling isn’t the only thing you can do online.
  20. 20. I’ve got more followers than I have livestock. Interact with customers rather than collect followers.
  21. 21. Snapchat to real chat. Keep online conversations as real as face-to-face ones.
  22. 22. Gore and Proud! Being part of the community is the best advertising you can do.
  23. 23. Shopping is exciting. Getting rural places excited about shopping again.
  24. 24. Disposable culture. The future is looking after the environment.
  25. 25. Connect with your customers.
  26. 26. Don’t stereotype the customer. Customers are your business in retail, what you sell is 2nd.
  27. 27. Staff it right!
  28. 28. Build it and they will come. …once you’ve made it a success.
  29. 29. All’s well that ends well.
  30. 30. Q & A Runner up in 2015 National Top Shop competition.

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