1. C
Chanel Watson
P R O F E S S I O N A L E X P E R I E N C E
BET Networks, a subsidiary of Viacom, Inc. June 2015 - August 2015
Marketing Intern
• Worked directly with the Marketing Manager to develop ideas and support strategic marketing and
brand campaigns to increase viewership to BET and Centric television programming.
• Developed the brand pavilion activation to promote the 3rd season of the hit BET series Being Mary
Jane at the 2015 BET Experience event.
• Brainstormed ideas and submitted proposals for experiential marketing campaigns and created
request for proposals (RFP’s) to send to agencies for support for the 2015 BET Hip Hop Awards.
• Created marketing briefs for BET TV series The BET Life of…, and movies The Start-Up, and
November Rule.
• Created request forms sent to the Creative Services and Print Teams to execute cross-platform
marketing strategies for BET, Centric and key advertising partners, including print, digital, mobile and
social media extensions.
• Prepared mass mailing materials for client distribution
Her Campus Media August 2014 - December 2014
Chapter Advisor Intern
• International Chapter Advisor for eight (8) of HerCampus.com's US based branches, and one
Canadian based branch.
• Ensure that each chapter produces six (6) content updates, 1 Facebook and Twitter post, and one
correspondence with national office per week.
USA Today College August 2014 - September 2015
Contributing Writer
• Written three (3) articles and counting dedicated to guide college students through college life,
searching for career paths, and providing tips to stay on track to pursue their degree.
DC Life Magazine Washington D.C.
Fashion, Beauty, and Lifestyle Editorial Intern June 2013 - August 2013
• Written eight (8) articles relating to fashion, beauty, travel, and home decor.
Dormify Rockville, MD
Intern/ Style Advisor Blogger September 2012 - June 2013
• Proofread online articles submitted by style advisors for editing prior to posting on website.
• Post two blogs per week to college students that will expose them to fun and functional designs
that will transform their dorms into homes of modern convenience.
• Act as liaison between management staff and style advisors to disseminate information such
as updated policies/procedures and requested tasks.
E D U C A T I O N
2607 Lacrosse Place Waldorf, MD 20603
(301) 518 - 6156
chaneljanai@gmail.com
chaneljanai.wix.com/cwatson
S K I L L S
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• Adobe Photoshop
• Social Media Platforms
• Metro Publisher
• Word Press
L E T’S C O N N E C T !
Lincoln University
Class of 2017 Lincoln University, PA
• Major: Mass Communications
• Focus in Strategic Communication
• Minor: Entrepreneurship
• Dean's List, GPA 3.55
Semester at Sea/ ISE Voyages
Study Abroad
• Fall 2015
• Credits Earned: 12
Academy of Art University
Pre-College Program
• Fall 2009 - Summer 2011
• Credits Earned: 18 Semester Hours
SCAN BELOW TO
VISIT MY PORTFOLIO
S P E C I A L P R O J E C T S
Semester at Sea/ ISE Voyages September 2015 - December 2015
Global Journalism & Integrated Communications Fellowship
• Write a minimum of one article highlighting the shipboard experience, one profile of a member of
the shipboard community, and eight articles highlighting their in-port experience throughout the voyage.
• One of three students selected to receive $5000 scholarship towards Semester at Sea program fees.
HerCampus.com, H.S. Publicity & Journalism Ambassador January 2012 - April 2012
• Utilized social media, blog posts, and press releases as a form of marketing Her Campus by
assigned projects, contests and campaigns.
C O N T A C T
The Lincolnian Newspaper Lincoln University of Pennsylvania
Journalist at the Lincoln University of Pennsylvania August 2013 - Present
• Written fourteen (14) articles and counting about enterprise stories relating to campus events
and news.
• ‘Cuffing’ and ‘Body Counts’: Navigating Relationships on Campus was one of the biggest
stories of the Fall 2013 semester, with over 200 page visits in the week after being published.
National Association of Black Journalists (NABJ) November 2014 - Present
National Member/ Lincoln University Chapter Member
E X T R A C U R R I C U L A R