All Account Avg. Lowest Account Leading AccountAll Account Avg. Lowest Account Leading Account
1,645
Taupo DeBretts
7
All ...
1.6K
134
17
13
7
46.2%
77.0%
85.0%
5.1%
13.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
200
400
600
800
1.0K
1.2K
1.4K
1.6K...
7,122
348
40
508
101
0
1.0K
2.0K
3.0K
4.0K
5.0K
6.0K
7.0K
8.0K
TotalFans
Fan Page Comparison: Total Fans
Total Fans
904
72
142918
People Talking About This
1.2
0.9
0.2
0.2
0.1
Taupo DeBretts
Kiwi Holiday Parks
Great Lake Taup…
Lake Taupō TOP …
All Seasons Hol…
Brand Posts Per D...
MOST ENGAGING POSTS FROM PEAKMOST ENGAGING POSTS FROM PEAK
From 6/15/14 by Taupo DeBretts
Paul Dawson | | A reasonable vie...
Taupo DeBretts
Kiwi Holiday Parks
Great Lake Taup…
Lake Taupō TOP …
All Seasons Hol…
Engagement Details Comparison
Likes C...
CONTENT TYPE PERFORMANCECONTENT TYPE PERFORMANCE
1,049 interactions, 58% of all engagement
Links
MOST ENGAGING CONTENT TYP...
BRAND RESPONSIVENESSBRAND RESPONSIVENESS
Taupo DeBretts
0.00%
HIGHEST RESPONSE RATE
All Brands
0.00%
AVERAGE RESPONSE RATE...
Upcoming SlideShare
Loading in …5
×

Free facebook competitive_analysis_report_on_taupo_de_bretts,_lake_taupō_top__(06_12_2014-06_25_2014_pdt)

125 views

Published on

Published in: Business, Travel, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
125
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Free facebook competitive_analysis_report_on_taupo_de_bretts,_lake_taupō_top__(06_12_2014-06_25_2014_pdt)

    1. 1. All Account Avg. Lowest Account Leading AccountAll Account Avg. Lowest Account Leading Account 1,645 Taupo DeBretts 7 All Seasons Holiday Park … 363 1,816 total engagement 7,122 Taupo DeBretts 40 Great Lake Taupo Holiday … 1,624 8,119 total fans 904 Taupo DeBretts 14 Great Lake Taupo Holiday … 207 18.4% PTAT as % of fans 17 Taupo DeBretts 1 All Seasons Holiday Park … 7 36 total posts How does the leader compare?How does the leader compare? Leader posts more often than average. Content is mostly photos and links. Leader has 6,614 (1302%) more fans than the next best brand Lake Taupō TOP 10 Holiday Re…. Leader sends about 1.2 posts per day and gets an average of 97 interactions per post. Leader has a 87% share of PTAT compared to a 6.9% share for the second best brand Kiwi Holiday Parks. Leader posts more often than average. Content is mostly photos and links. Leader has 6,614 (1302%) more fans than the next best brand Lake Taupō TOP 10 Holiday Re…. Leader sends about 1.2 posts per day and gets an average of 97 interactions per post. Leader has a 87% share of PTAT compared to a 6.9% share for the second best brand Kiwi Holiday Parks. Engagement Page Fans People Talking About This (PTAT) Brand Posts Engagement Page Fans People Talking About This (PTAT) Brand Posts Competitive LeaderboardCompetitive Leaderboard
    2. 2. 1.6K 134 17 13 7 46.2% 77.0% 85.0% 5.1% 13.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 200 400 600 800 1.0K 1.2K 1.4K 1.6K 1.8K Engagementas%ofFans TotalEngagement Fan Page Comparison: Total Engagement on Brand Posts Total Engagement Engagement as % of Fans 91% 7% 1%1% Relative Share of Engagement Taupo DeBretts Kiwi Holiday Parks Great Lake Taup… Lake Taupō TOP … All Seasons Hol…
    3. 3. 7,122 348 40 508 101 0 1.0K 2.0K 3.0K 4.0K 5.0K 6.0K 7.0K 8.0K TotalFans Fan Page Comparison: Total Fans Total Fans
    4. 4. 904 72 142918 People Talking About This
    5. 5. 1.2 0.9 0.2 0.2 0.1 Taupo DeBretts Kiwi Holiday Parks Great Lake Taup… Lake Taupō TOP … All Seasons Hol… Brand Posts Per Day 0 2 4 6 8 10 12 14 16 18 BrandPosts Fan Page Comparison: Brand Posts Status Link Photo Video Other
    6. 6. MOST ENGAGING POSTS FROM PEAKMOST ENGAGING POSTS FROM PEAK From 6/15/14 by Taupo DeBretts Paul Dawson | | A reasonable view on the road to work this morning........ | Fabulous aer… 450 interactions, 100% of brand total for the day From 6/25/14 by Taupo DeBretts Congratulations to the team at Taupo Debretts Spa Resort on winning the prestigious Jasons… 86 interactions, 49% of brand total for the day From 6/12/14 by Taupo DeBretts Win a Luxurious Winter Weekend Getaway for two at Taupo Debretts Spa Resort! | apps.facebo… 356 interactions, 100% of brand total for the day 0 100 200 300 400 500 600 FanInteractions(Likes,Comments,Posts) Fan Page Engagement Comparison Over Time on Brand Posts Taupo DeBretts Kiwi Holiday Parks Great Lake Taup… Lake Taupō TOP … All Seasons Hol…
    7. 7. Taupo DeBretts Kiwi Holiday Parks Great Lake Taup… Lake Taupō TOP … All Seasons Hol… Engagement Details Comparison Likes Comments User Posts Shares 87 10 5 3 7 6 1 1 1 0 4 1 0 0 0 0 10 20 30 40 50 60 70 80 90 100 FanInteractionsperPost Average Response Per Brand Post Likes per Post Comments per Post Shares per Post
    8. 8. CONTENT TYPE PERFORMANCECONTENT TYPE PERFORMANCE 1,049 interactions, 58% of all engagement Links MOST ENGAGING CONTENT TYPE Photos MOST COMMONLY POSTED 29 posts, 81% of all posts Links 210 interactions, 13% of the brand's engagement BEST PERFORMANCE: Taupo DeBretts -50 0 50 100 150 200 250 Engagementperpost Fan Page Comparison: Engagement on Brand Posts Link Photo Status Video Other (size of bubble = number of posts)
    9. 9. BRAND RESPONSIVENESSBRAND RESPONSIVENESS Taupo DeBretts 0.00% HIGHEST RESPONSE RATE All Brands 0.00% AVERAGE RESPONSE RATE 7 0 0 0 00.0% 0.0% 0.0% 0.0% 0.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 1 2 3 4 5 6 7 8 %ofUserPostsRepliedTo UserWallPosts User Wall Posts & Page Admin Replies User Wall Posts % of User Posts Replied To

    ×