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Hot spotapp


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Hot spotapp

  1. 1. HOTSPOT App<br />There’s a Map For That.<br />
  2. 2. Foursquare<br />Functional.<br />Practical.<br />Interactive.<br />Outdated.<br />
  3. 3. Foursquare + A Map<br />What is the big deal?<br />Why will a map make THE difference?<br />What is the value of having something the others don’t?<br />
  4. 4. The HotSpot Map.<br />Allows for dispatching simple location data.<br />Marks location whenever someone new states they are there.<br />Gives people a quick and easy tool to plan events on the fly.<br />
  5. 5. Social Status<br />You COULD stick to Foursquare.<br />Or you could have access to knowing where your area is really happening on a Friday night.<br />Use this knowledge to impress people and seem socially savvy.<br />The old “zero-to-hero” approach. <br />
  6. 6. Changing Industry<br />Smartphones are the new breed.<br />Apps are food for Smartphones.<br />People will always need to eat and they’ll pay a premium for the most-valued goods.<br />
  7. 7. Journalistic Value?<br />Yes.<br />Lends itself to a new motif where everything adds up.<br />Contributes by providing knowledge of popular venues, shops, bars, etc.<br />Businesses could value having that kind of info.<br />
  8. 8. Media Convergence<br />Embedding info within Facebook, Twitter, etc.<br />On-the-go snap-blogging.<br />Major city reporters opining and reporting on “Hot Spots” via social media sites.<br />
  9. 9. Market Research <br />Test groups in major metro area from LA to NYC.<br />800 people each in roughly 20 groups.<br />What do the people want?<br />
  10. 10. Market Research<br />Who Would use it?<br />Would they pay for it?<br />If so, how much?<br />How active would they be as users?<br />
  11. 11. Advertising<br />Local and major businesses can opt-in.<br />Includes Banner ads specified to their market.<br />More detailed profile on the App itself/embeds on other social media sites.<br />Monthly fee TBD based on market research and separate local and larger-scale rates.<br />
  12. 12. Think Local<br />Has always been hard for one entity to cull the local business market.<br />Now imagine capturing the local business market in an entire state.<br />Multiply that by 50.<br />
  13. 13. Outlook<br />By thinking local on a major scale.<br />Utilizing social media.<br />Market research.<br />Emphasizing The Map.<br />Creates potential to cull profit from any and every market in America. <br />