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Horrible Follow Up Sales Emails

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Every business needs to work on their client-business relationships in order to connect better with the prospects and turn them into customers. Gone are the spray-and-pray days when you could simply shoot off emails to your prospects at random times and expect one of them to coax them into buying.
To avoid sending such horrible follow-up emails- and being strapped for time is not even an excuse – I present to you some unique strategies to come up with a valuable email that can be used with better results. Check out the following presentation to learn about these techniques.
For more information, visit: http://www.markettantra.com/sales-follow-up-emails-that-are-so-bad-they-stink

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Horrible Follow Up Sales Emails

  1. 1. We have all done it!
  2. 2. We’re desperate to hit quota.
  3. 3. We’re desperate to hit quota. We’re pining for that extra commission.
  4. 4. We’re desperate to hit quota. We’re pining for that extra commission. We’re lost on how to reconnect prospects.
  5. 5. So we send the stinking “Just Checking In” email.
  6. 6. So we send the stinking “Just Checking In” email. But this is selfish!
  7. 7. Let’s see why: Just Checking In Emails: Email Type 1.Used by a sales representative who is trying to get in touch with a prospect and book a call. 2.A desperate attempt to say, “Hey! I am still around in case you are still interested in doing some business with me Synonyms Lazy, asleep on the job, interruptive, disturbing, annoying
  8. 8. “Prospects have to be convinced that your company understands them and their challenges and cares about addressing his concerns before they can buy from you”
  9. 9. Let’s see why this email actually stinks and for all purposes, is useless!
  10. 10. 1 1 Completely generic opening. No hint of personalization or relationship with the prospect.
  11. 11. 1 1 Completely generic opening. No hint of personalization or relationship with the prospect. 2 2 You clearly admit that you are checking in simply for the sake of checking-in and have no value to add!
  12. 12. 1 1 Completely generic opening. No hint of personalization or relationship with the prospect. 2 2 You clearly admit that you are checking in simply for the sake of checking-in and have no value to add! 3 3 You are asking the prospect for information rather than providing him with some useful information of your own.
  13. 13. 1 1 Completely generic opening. No hint of personalization or relationship with the prospect. 2 2 You clearly admit that you are checking in simply for the sake of checking-in and have no value to add! 3 3 You are asking the prospect for information rather than providing him with some useful information of your own. 4 4 You finally end with an all too generic Call- To-Action, rather than providing him with a specific next step.
  14. 14. So, what are you really supposed to do?
  15. 15. There are three ways in which you can improve the quality of these mails GOOGLE ALERTS LINKEDIN GROUPS EMAIL ALERTS - CRM
  16. 16. Set up a Google Alert
  17. 17. Set up a Google Alert Set a custom Google Alert for your prospect's company name, competition, and industry keywords. That way, Google will search the web and instantly email alert you when new content on the web matches your search. You can then use this trigger event to customize your follow up email with a focus on the actual prospect. 
  18. 18. Engage in LinkedIn Groups
  19. 19. Find a LinkedIn Group that discusses the industry your prospect is a part of. You'll find niche groups sharing niche content for your prospect's niche industry. That provides you with an actual reason to follow up with your prospect. Engage in LinkedIn Groups
  20. 20. “Salespeople need to use their LinkedIn accounts as a resource, and not a resume. Internally at LinkedIn, we call that 'Resume to Reputation.' It’s really about the transformation in how you use your online persona, building your reputation and becoming that brand that draws people in.” Koka Sexton – Senior Social Marketing Manager, LinkedIN
  21. 21. Use An Email Tracker
  22. 22. Rather than checking-in arbitrarily, use a tool to track when your prospect is actually opening and/or clicking your email. That way, if you see a prospect you talked to three weeks ago is suddenly clicking on the resources you sent, you can follow up with additional information relevant to what they're clicking on. Use An Email Tracker
  23. 23. Alright! Let’s take a look at an improved follow-up email now
  24. 24. 1 1 Personalized opening that is specific to the prospects interests. That gets him hooked on right away.
  25. 25. 1 1 Personalized opening that is specific to the prospects interests. That gets him hooked on right away. 2 2 A direct link to a valuable resource for the prospect to check out and learn more about.
  26. 26. 1 1 Personalized opening that is specific to the prospects interests. That gets him hooked on right away. 2 2 A direct link to a valuable resource for the prospect to check out and learn more about. 3 3 A clear reasoning for your email that is also tied to the prospect’s business goals.
  27. 27. 1 1 Personalized opening that is specific to the prospects interests. That gets him hooked on right away. 2 2 A direct link to a valuable resource for the prospect to check out and learn more about. 3 3 A clear reasoning for your email that is also tied to the prospect’s business goals. 4 4 A clear next step that focuses on you helping the prospect and not the other way around.
  28. 28. Better, right? Try and think about every such mail that you have been sending out and identify the room for improvement
  29. 29. Thank You!

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