Lunch and learn

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Lunch and learn

  1. 1. What the @#$% is Social Media?
  2. 2. About Founded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people Headquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC blog.championsway.com community.championway.com
  3. 3. When everyone is thinking the same thing, no one is thinking!
  4. 4. We are in the business of creating and distributing Social Objects…..
  5. 5. What is a Social Object?
  6. 6. Videos, Pictures, Blog posts, links, surveys, polls, and discussions
  7. 7. <ul><li>5 Take-Aways </li></ul><ul><li>Social Media Marketing for Martial Arts Schools </li></ul><ul><li>Social Media Etiquette </li></ul><ul><li>The Difference Maker (Delivery) </li></ul><ul><li>Social Media Domination </li></ul><ul><li>The Fast Track (ChampionsWay) </li></ul>
  8. 8. Take Away # 1 - Social Media Marketing for Martial Arts Schools
  9. 9. <ul><ul><li>The four main pillars </li></ul></ul>
  10. 11. <ul><ul><li>Don’t get lost in the Social Media Sphere </li></ul></ul>
  11. 12. <ul><ul><li>Getting Started (or starting over ) </li></ul></ul>
  12. 13. <ul><ul><li>All the Social Networks drive traffic to your website </li></ul></ul>
  13. 14. <ul><ul><li>Is you website web Social? </li></ul></ul><ul><ul><li>Do you have an landing page? </li></ul></ul>
  14. 17. Analytics
  15. 18. What is working? Which network is growing? What content is being shared? What area needs improvement? What network is not worth the time? What is the lead conversion rate?
  16. 19. Network Followers/ Fans./Friends/ Views Fans (Face book) 1603 You Tube 110 subscribers/ 9000 views Twitter 410 followers Community 3200
  17. 20. Ta ke away #2 - Social Media Etiquette
  18. 21. <ul><ul><li>TAKE AWAY #2 - You are joining a conversation </li></ul></ul><ul><li>Listen, listen, listen. </li></ul><ul><li>2. Do not say anything that you would not say to someone is person. </li></ul><ul><li>3. Dealing with negativity </li></ul><ul><li>-It is going to happen. </li></ul><ul><li>-Reviewing the strategy </li></ul><ul><li>4.Give credit to others </li></ul><ul><li>5. Be yourself. </li></ul>
  19. 22. <ul><li>Take away # 3 -The Difference Maker (Delivery) </li></ul>
  20. 25. Text sucks
  21. 26. <ul><ul><li>Publishing Schedule </li></ul></ul><ul><li>30 days </li></ul><ul><li>SMC tool </li></ul><ul><li>This is the new Marketing Plan </li></ul><ul><li>Screen Shot of the Daily updates in the library </li></ul>
  22. 30. Social Media Updates - July 1 st to 2 nd Thursday   9:00 am: Post trailer for The Last Airbender . 11:00 am: Invite: Join <school name> at the <movie theater> at <time> tomorrow night for the premier of The Last Airbender ! 2:00: Join <school name> this Sunday at <location> for the Independence Day Parade! Bring your friends and family for food, fireworks and fun! 4:00 pm: Martial Arts Principle of the Week: Perseverance- you can power through the hard times if you believe in the result of your dedication.   Friday   9:00 am: Poll: Join <school name> tonight at <movie theater> for an action-packed night at the premier of The Last Airbender ! 11:00 am: Student Success Story: Post a Success Story about a Student at your School 2:00 pm: Special: “School Name- Back to School Special 6 weeks for $99!” 4:00 pm: Invite: 4 th of July Special! Join <School Name> for Summer Camp this Monday, July 5th! It will be action-packed and educational! Only <price for 1 week> for a week (price decreases as you sign up for additional weeks). Early drop off and late pick up is available! Enjoy the holiday!
  23. 31. Takeaway #4 - Social Media Domination
  24. 32. Google May Day update
  25. 33. Facebook Social Graph
  26. 34. New Facebook Feature
  27. 35. Each week we work on keywords to dominate the search
  28. 36. Create word of Mouse
  29. 37. Create word of Mouse
  30. 38. Create word of Mouse
  31. 39. You business is only as valuable as your data base and your Social Reach
  32. 40. Take-Away #5 - Fast Tracking It <ul><li>Social Media Apps For Martial Arts Schools from ChampionsWay </li></ul>
  33. 41. Post Entry right from PerfectMIND
  34. 42. Integrate with any website in less than 30 seconds
  35. 43. Example Blog Entry
  36. 44. Example Shout Out Entry
  37. 45. You Share, Then they Share!
  38. 46. Lead Generation from Any Network
  39. 47. Integrated Landing Pages
  40. 48. Campaigns are connected
  41. 49. Now your leads are all in one place
  42. 50. And you can track what’s working
  43. 51. Setup Lead Nurturing and let it happen Naturally
  44. 52.    
  45. 53. QUESTIONS???

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