ChampionsWay Social media basics course - Webinar 2


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Webinar #2 - ChampionsWay 3 Week Social Media Basics Course

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ChampionsWay Social media basics course - Webinar 2

  1. 1. ***IMPORTANT*** <ul><li>Just a reminder to everyone that we do require you to log in with your full name (the same name you put in the registration form) </li></ul><ul><li>If the room fills up, we will be removing people who do not have their full name as their username </li></ul><ul><li>Limit of one room per person! </li></ul>
  2. 2. About ChampionsWay & PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people Headquarters in Vancouver, BC Office located in New Jersey . com/ChampionsWayINC
  3. 3. Background to the Course <ul><li>Why are we doing it? </li></ul><ul><ul><li>Social Media needs to be a part of all schools/studios’ marketing strategy. </li></ul></ul><ul><ul><li>Waiting too long will result in you playing a game of catch up that you can never win. </li></ul></ul><ul><ul><li>It’s our passion to help small businesses </li></ul></ul>
  4. 4. Background to the Course <ul><li>What is the goal of the course? </li></ul><ul><ul><li>To have an understanding of the overall science of Social Media. </li></ul></ul><ul><ul><li>To have a clear direction of how you will use Social Media in 2011. </li></ul></ul><ul><ul><li>To be Social as a group! </li></ul></ul><ul><ul><ul><li>Meet/network with some people who face the same challenges everyday so we can all exchange ideas and help each other out after the course. </li></ul></ul></ul>
  5. 5. Introduction to the Library <ul><li>Let’s Login! </li></ul>
  6. 6. Introduction to the Library <ul><li>Let’s Login! </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Enter username and password from the email </li></ul></ul><ul><ul><ul><li>If you do not have this email, please email [email_address] with “I need my login” in the subject. </li></ul></ul></ul>
  7. 7. How to Use the Course
  8. 8. How to Use the Course
  9. 9. How to use the Course
  10. 10. The Evaluation
  11. 11. Please complete and send back to
  12. 12. <ul><li>Webinar # 2 Agenda </li></ul><ul><li>Review of Content 2-6 </li></ul><ul><li>Evaluation feedback </li></ul><ul><li>Homework assignment </li></ul><ul><li>Next Webinar December 8th </li></ul>
  13. 13. Review of Content 2-6 <ul><li>1.Why are You Here? </li></ul><ul><li>To learn more about Social Media </li></ul><ul><li>To improve your Social Media Presence </li></ul><ul><li>To Invest in your business- learning is an investment </li></ul><ul><li>2. What is Social Media? </li></ul><ul><li>The new way to communicate </li></ul><ul><li>The ability to be your own media company and distribute your own messages </li></ul><ul><li>The ability to reach your target market instantly </li></ul><ul><li>The ability to gather data to improve your business </li></ul><ul><li>The ability to attract people who are like you in order to grow your business </li></ul><ul><li>3. The Difference between Your Social Networks </li></ul><ul><li>Facebook and Twitter are the big networks for microblogging (short posts). </li></ul><ul><li>YouTube and Vimeo are video sharing sites which are good for letting people see your business in action. </li></ul><ul><li>Flickr and Photobucket are photo sharing sites which are good for letting people see inside your business and its </li></ul>
  14. 14. Review of Content 2-6 <ul><li>Foursquare and Loopt are geo-tagging sites where your customers are able to check-in when they arrive. </li></ul><ul><li>Digg and Delicious are social bookmarking sites where you submit blogs for higher positioning which makes them easier to find. </li></ul><ul><li>Social Site ties it all together. You will blog from social site and your website is here. All of your social networks will connect back to social site enabling you to receive leads and clients. </li></ul>
  15. 15. Review of Content 2-6 <ul><li>Traditional Marketing Issues </li></ul><ul><li>Cold Calling- No one answers because they have caller ID </li></ul><ul><li>Direct Mail- It ends up in the trash and is very expensive </li></ul><ul><li>Magazine- Very expensive and low ROI </li></ul><ul><li>Radio- No one listens to commercials. Everyone has iPods. </li></ul><ul><li>TV- No one watches commercials. They have TVO and On Demand or Movie Channels </li></ul><ul><li>2) ChampionsWay Marketing </li></ul><ul><li>Social Site </li></ul><ul><li>Fan Page- Leads go into PerfectMIND for you. Easy to track and measure. </li></ul><ul><li>SEO/ SMO- You have to be found. If you do neither, you'll be lost. They act as a 24/7 marketing channel. </li></ul><ul><li>Save Money- ChampionsWay Marketing is only a small percentage of the cost of traditional marketing each month. </li></ul><ul><li>Social Reach- People are following you because they want to, not because they are forced to. You are able to reach more people in less time . </li></ul>
  16. 16. Review of Content 2-6 <ul><li>3) Truth about Traditional Marketing </li></ul><ul><li>Direct Mail, Magazines, TV, Radio and Yellow Pages are too expensive </li></ul><ul><li>Yellow Pages- drop it now! </li></ul><ul><li>Direct mail generates 1-2 leads </li></ul><ul><li>Magazines generate 2-3 leads </li></ul><ul><li>TV generates 2-3 leads </li></ul><ul><li>Radio generates 0 leads usually. </li></ul><ul><li>Traditional Marketing forces you to compete with the same business types. </li></ul><ul><li>If you use traditional methods, incorporate social media networks to drive people there. This will separate you from the competition. </li></ul><ul><li>Do not drive people to blank networks. </li></ul><ul><li>Drop at least 1-3 traditional methods and focus more on social media. </li></ul><ul><li>4) 5 Tips on How to Use Traditional Marketing </li></ul><ul><li>Use a custom Facebook URL on your Marketing Materials </li></ul><ul><li>Be different- Tell people to visit your Fan Page for a free holiday gift, for example. </li></ul><ul><li>Use traditional marketing to drive people to your networks by updating your marketing materials with the links to your Social Media networks </li></ul><ul><li>Cross promotions can now be done online through social media </li></ul>
  17. 17. Review of Content 2-6 <ul><li>1) Social Reach is a combination of the following: </li></ul><ul><li>Facebook Fans/ Likes </li></ul><ul><li>Twitter Followers </li></ul><ul><li>YouTube Subscribers </li></ul><ul><li>Social Site Subscribers </li></ul><ul><li>Flickr Followers </li></ul><ul><li>LinkedIn Connections </li></ul><ul><li>MySpace Friends </li></ul><ul><li>Etcetera </li></ul><ul><li>2) Social Cross Promotions </li></ul><ul><li>Expand your reach by networking  with businesses who also have a big reach. </li></ul><ul><li>3) Competitive Reach </li></ul><ul><li>Always be aware of your competitors' reach. </li></ul><ul><li>Know the same stats for them as you do for your own business </li></ul>
  18. 18. Review of Content 2-6 <ul><li>1) Why Social Media Will Work </li></ul><ul><li>You get rewarded for working hard- If others can relate to you and you can generate a feeling, you will get  a response. It is not about how much the marketing costs, its about the reaction. The more people can relate, the more they comment and the higher your positioning is which creates more leads and clients! </li></ul><ul><li>You will get rewarded if you care- For the same reasons we just mentioned, you will see the results if you care. We know you care because you are here taking this course. </li></ul><ul><li>Think about it- The Yellow Pages disintegrated, magazines could too and newspapers are on their way out.  If you do not build your Social Media presence now, you will pay for it once these traditional marketing avenues die off. </li></ul><ul><li>Research- It has now become so easy for consumers to research businesses and choose the best or most appealing one. You have to have a presence or they will not be able to research you at all. </li></ul>
  19. 19. Review of Content 2-6 <ul><li>Strategy- If you sit down and figure out your plan ahead of time you will succeed </li></ul><ul><li>Content- Organize your content before you start posting. You only get one chance to make a first impression. </li></ul><ul><li>Tools- Lead Capturing devices and tools to measure your efforts are the only way you will know if your efforts are working. </li></ul><ul><li>Weekly Reports- Review your Networks. Is your social reach going up or down or plateauing? If it is not going up, something needs change. </li></ul><ul><li>Adjust and Adapt- After reviewing your weekly reports, make the necessary changes </li></ul>
  20. 20. Review of Content 2-6 <ul><li>1. Why Social Media Will Not Work </li></ul><ul><li>No Plan- If you have not done the research and created a plan it will not work for you. </li></ul><ul><li>No Consistency-  Sporadic posts every few weeks will not get you anywhere. If you are posting random things sporadically that will hurt you even more. </li></ul><ul><li>No Way to Capture Leads- You must have a device to capture your social media leads (e.g. landing pages). Otherwise, your efforts are useless. </li></ul><ul><li>No Way to Measure- If you don't have a lead capturing device, you cannot measure your efforts. </li></ul><ul><li>Time- It takes time to make content and distribute it. If you do not have the time it takes, you will not grow. Negative Influencer- You will end up behind the curve if there is someone telling you Social Media will not work. </li></ul><ul><li>No Content- Throwing ideas out there with no thought behind it will get you no where. </li></ul><ul><li>Wrong Approach- You have to actually care. Do not use this as a selling tool. </li></ul><ul><li>Unrealistic Expectations- This is not a miracle. It takes time and effort to develop and grow. </li></ul>
  21. 21. Homework-7-10
  22. 22. Next Webinar-December 8 th 2:00 EST Free Library Monday Meeting-2:00 EST-The link is in the course Evaluation Feedback
  23. 23. Questions? <ul><li>Thank you again for joining our course! </li></ul><ul><li>We encourage you to send any questions or feedback you may have throughout the course, to do so please email [email_address] </li></ul>