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Wolfzhowl bio slideshare


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An instigative brand strategy firm, interested in real change, in partnering brands in solving every interesting problem that has to do with human behaviour.
"un-define" the offering & defining an amazing solution helps us stay mercurial and feign over all kind of marketing/brand issues.
A simple strategic shop interested in real change, in partnering brands in solving every interesting problem that has to do with human behaviour.

Crafting a brand vision with differentiation, Inducing employees to champion brand vision, helping brand/marketing team communicate & motivate sales staff & distributors, helping brands influence "influencers/in-betweeners", communication crafting, brand vision based product/service innovation.

Strategic research guidance for decoding deep-seated emotions which brands can be plugged into. Digital behaviour decoding to help digital address marketing & business tasks rather than be a cool thing to do or an after-thought to ATL.

Help SME's & Marketers run Annual Operating Plans and marketing programs.

Help set-up and train strategic thought process within a marketing organization and help place consumer at the core of what they do.

Partnering creative communication boutiques.

Provocation work-shops, which lead to ideas internally generated which can solve business/marketing & brand issues.

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Wolfzhowl bio slideshare

  1. 1. Kalyan Ram Challapalli Chief-Strategic-Instigator - Wolfzhowl, a high spirited, driven and rooted personstarted Wolfzhowl a strategic instigation firm formarketing & brand needs. He moved fromCommon Wealth – India as the ExecutiveDirector Strategic Planning for APAC serving Common Wealthbrand Chevrolet globally & looking after 30markets for the Mumbai Hub. He moved from Executive Planning Director –Leo Burnett – Singapore where he was the APACSenior Planning Director for the ASEAN region.Previously he was at TBWA/India where he was Leo Burnett Singaporethe national head of disruption practice. Beforethat Contract (JWT-WPP) advertisingIndia, Sr. Planning Director - ASEANwhere he was the head of Strategic Planning fortheir Mumbai office. Before that Kalyan was therunning the CPR (consumer Planning & TBWA Indiaresearch) division for Diageo – India.Where he was primarily responsible for annual Head of Disruption - Indiabrand plan generation for all the brown & whitespirit brands. He was also responsible forbranding & conversion strategies at both on- Contract (JWT-WPP) Indiapremise & off-premise occasions and the annual Head of Strategy - MumbaiBrand Tracking study and shopper & retailinsights.Kalyan comes with a good reputation of having Diageo India Pvt Ltdhelped his clients grow considerable market Consumer Panning Lead