MARKETING ACTIONABLES:Tailed-looters, represent the Hindu – monkey God “Hanuman”. Hence the army of rooftop rustlers keeps growing. The neighboring villagers who are often bitten, stolen-fromand bothered while working on the fields catch-hold of them, put them in jute sacksand then release them in town areas. These monkeys find less-labor in living off thewasteful & aplenty town-land and hence stay-put. This is a pan – Uttar Pradesh issueand parts of Andhra & others states are also affected. Hence a large-scale opportunityfor brands to differentiate.Business Opportunities for (1) Water Tanks, (2) Dish-Operators, (3) Solar Panel Fixersetc; “Monkey-proof” as a product-level differentiation.Approximately 10,000 rupees per at least 2 thousand households – Gawan, Sambaldistrict, Uttar Pradesh has already spend lakhs on the same. The rise of need for DishTV & Solar panels is going to only increase this business. Monkey-proof grills etc; oreven Dish brands & Solar panel brands which offer protection equipment along withthe core-gear will ne differentiated.Symtex/ganga (other water tank brands): Can actually develop a tough-to-opentops, with spikes or slippery surfaces and maybe even sounds which warn them off(without hurting them). A quick dipstick shows us that the consumer is keen to picksuch an offering over others and also ready to pay a 15% premium.