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PMF 2013 | Mobile World Capital Barcelona

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En transformant l'accueil d'un grand congrès européen du mobile en un « écosystème » global de création de valeur pour toute la ville, en termes d’attractivité, de développement et d’animation des citoyens et des chefs d’entreprise, l'approche intégrée de l’attractivité construite par Barcelone sur la création de liens préfigure les modèles de marketing territorial de demain.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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PMF 2013 | Mobile World Capital Barcelona

  1. 1. Présentations  du  Place  Marketing  Forum  2013   14  &  15  Octobre    
  2. 2. MOBILE  WORLD  CAPITAL  BARCELONA   A  new  model  for  place  development  and  marke1ng,  based  on  a   major  event  programme   New  place  strategy  ,  congress,  and  new  technology   Ginés  Alarcón   Directeur  exécutif  de  la  Fondation  Barcelona  Mobile  World   Capital   14  Octobre    2013  
  3. 3. LE DEFI DE LA TRANSFORMATION MOBILE La réalité du changement social et le défi d'une transformation économique.
  4. 4. 50%De l’humanité est “mobile” SMARTPHONES: 63% ESPAGNE 55% EUROPE
  5. 5. CETTE  ANNÉE,  IL  Y  AURA  PLUS  DE  DISPOSITIFS  CONNECTÉS   QUE  D'HABITANTS  AU  MONDE   Selon une des études les plus récentes de Cisco, à la fin de l'année, il y aura plus d'appareils avec internet que de gens dans le monde. 7 Milliard de périphériques mobiles connectées à internet Il y a environ…
  6. 6. 5 En 2020… Cinq appareils par personne connectés à internet
  7. 7. LES DISPOSITIFS MOBILES SERON PARTOUT...
  8. 8. ET DE DIFFERENTES FAÇONS.
  9. 9. La mobilité est en train de transformer… NOTRE MODE DE VIE
  10. 10. La mobilité a transformé… LA FAÇON DONT NOUS COMMUNIQUONS Chaque jour on met en ligne et on partage 300 millions de photos sur Facebook 2005 2013
  11. 11. La mobilité transforme… NOTRE FAÇON DE COMMUNIQUER Chaque minute… 140.000 de photos sont partagées et téléchargées
  12. 12. 25%Des  enfants  de  2  à  5   ans  savent  comment   surfer  sur  Internet  sans   l'aide  de  leurs  parents  
  13. 13. Des jeunes espagnols ont un Smartphone 80% LA FAÇON DONT NOUS INTERAGISSONS ET NOUS GRANDISSONS
  14. 14. Des personnes de plus de 60 ans sont actives dans le Web 41% LA FAÇON DONT NOUS INTERAGISSONS ET NOUS GRANDISSONS
  15. 15. ET NOUS DECOUVRONS… Des utilisateurs utilisent leur smartphone lorsqu'ils voyagent 38%
  16. 16. LA FAÇON DONT NOUS FAISONS DU SHOPPING N'importe où et à n'importe quel moment. Il  est  esKmé  que  en   2018  les  ventes    de   mobiles    seront   mulKpliées   x 7
  17. 17. L’ECONOMIE DES APP États-Units 2007-2012 466,000 emplois créés seulement dans l'industrie des APPS NOTRE FAÇON DE TRAVAILLER… Nouvelles méthodes de travail. Et nouveaux emplois liés à la mobilité. TOUS LES SECTEURS DE L'INDUSTRIE Espagne 2007-2012 3,2 millions emplois détruits
  18. 18. L'ARGENT EST MOBILE.
  19. 19. LA SANTÉ EST MOBILE
  20. 20. LE TRANSPORT EST MOBILE.
  21. 21. LE SPORT EST MOBILE
  22. 22. LES TECHNOLOGIES MOBILE FOURNISSENT DES SOLUTIONS À TOUS LES SECTEURS
  23. 23. CROISSANCE vs LA CRISE La transformation mobile ouvre une OPPORTUNITÉ pour les entreprises privées et le secteur public.
  24. 24. 0,4% 1,2%POPULATION AVEC EMPLOIS EN TIC EN EUROPE L’INDUSTRIE MOBILE GÉNÈRE DES NOUVEAUX EMPLOIS ET DE LA RICHESSE
  25. 25. MOBILE WORLD CAPITAL BARCELONA NOUS VOULONS PROMOUVOIR CETTE OPPORTUNITE Transformer Barcelone et l'Espagne en une référence globale de la mobilité.
  26. 26. BARCELONA … PREMIERE CAPITALE MONDIALE DE LA MOBILITE La marque BARCELON A MWCongress + Soutient de GSMA Mobile World Centre + Soutient de Telefonica Secteurs stratégiques Universités et écoles de commerce renomées Centres de recherche Soutien public et privé
  27. 27. MOBILE WORLD CAPITAL BARCELONA Cette ambition mondiale a la complicité, l'engagement et la participation active de tous. PARTENAIRES FONDATEURS:
  28. 28. ACTIFS MOBILE WORLD CENTRE MOBILE WORLD EVENTS / FESTIVAL MOBILE WORLD CONGRESS
  29. 29. MOBILE WORLD CENTRE
  30. 30. MOBILE WORLD EVENTS / FESTIVAL
  31. 31. MOBILE WORLD EVENTS / FESTIVAL
  32. 32. MOBILE WORLD CONGRESS 320M€ D’impact économique à BARCELONE
  33. 33. Le défi de la mobilité... Nous avons tous l'opportunité de promouvoir la transformation de notre société et de notre économie grâce à la technologie mobile...
  34. 34. STRATEGIE DE MARKETING DEVELOPPEMENT DE LA CREDIBILITE GAGNER DE LA VISIBILITE
  35. 35. STRATEGIE DE MARKETING Concentrer les efforts sur la sensibilisation locale et développer à partir de là: BARCELONE  Catalogne  Espagne  Monde entier Déployer la communication en 3langues: catalan, espagnol et anglais. Approche GLOCAL : 11Pays impliqués DEVELOPPEMENT DE LA CREDIBILITE
  36. 36. DEVELOPPEMENT DE LA CREDIBILITE STRATEGIE DE MARKETING Devenir une voie médiatique pertinente dans l’espace «mobile» au sein des entreprises et des groupes de consommateurs cibles, avec nos plates-formes et nos prescripteurs/experts. MULTICHANNEL MARKETING 13 comptes actifs aux réseautage social
  37. 37. Définir et exécuter avec des styles de communications différents au public B2B et B2C, à la recherche du discours pertinent transmettant le même message. “Eh, les gars! Qu’est-ce qui a aujourd´hui?” “Bonjour tout le monde, quels défis traitons-nous aujourd'hui? " DÉVELOPPEMENT DE LA CREDIBILITÉ STRATEGIE DE MARKETING
  38. 38. Augmenter la notoriété et la reconnaissance croissante, associant chaque valeur positive de la marque sous un même enseigne. Créer un langage commun dans les marques : Mobile World... Tous les éléments aideront à construire la marque Mobile World Capital STRATEGIE DE MARKETING GAGNER DE LA VISIBILITE •  Mobile World Congress •  Mobile World Capital Barcelona •  Mobile World Centre •  Mobile World Events •  Mobile World Music Awards •  Mobile World Hub •  Mobile World Lab du secteur ‘mobile’ reconnaît la marque MWC 97%
  39. 39. Lancer  des  acKvités  de  markeKng  dans  la  rue  avec  les  citoyens.   Guerrilla  Marke+ng   Vernissage  du  MOBILE  WORLD  CENTER   DEMARCHE STRATEGIQUE DU MARKETING GAGNER DE LA VISIBILITE 2600 Tweets
  40. 40. EMPLOI DE TECHNOLOGIE MOBILE DU MARKETING INTELLIGENT Informez les utilisateurs mobiles qui nous sommes, lors de l'accès via les réseaux WIFI publics et/ou 3/4G. Segmentation de message d é p e n d e n t d u p r o f i l d’utilisateur, l’historique des points de contact et la géolocalization. Image prise au cours de la campagne de Marketing Mobile pedant la visite du maire de Barcelona à New York. “Welcome to Barcelona, Mobile World Capital” STRATEGIE DE MARKETINGGAGNER DE LA VISIBILITE 51.000 impacts
  41. 41. Mettre en œuvre une stratégie d’inbound Marketing. (du concentré au numérique) STRATEGIE DE MARKETING GAGNER DE LA VI
  42. 42. Rejoignez nous, venez à Barcelone. www.mobileworldcapital.com @MWC_Barcelona @galarcon_MWCB
  43. 43. TABLE  RONDE   NOUVELLE  STRATEGÉ  D’ATTRACTIVITÉ  ET  CONGRÉS   NEW  STRATEGY  FOR  PLACE  ATTRACTIVENESS,  CONGRESS  AND  NEW  TECHNOLOGY             Gines  Alarcon   Directeur  exécutif     Fondation  Mobile  World  Capital     Khaldoun  Al  Agha       Président  Green  Communications,   responsable  de  smart  cities  au   sein  d'EIT  ICT  Labs   François  Perroy   Directeur  cabinet  Emotio   Tourisme  et  cofondateur  de   l'agence  ADN,  codéveloppeur  de   l'Internet  de  Séjour  

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