Steve Gottschling

Washington, DC United States

Brand Strategist

Advertising / Marketing / PR

For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities. Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands. If you want to collaborate on a project or ...