Personal Information
Organization / Workplace
Washington, DC United States
Occupation
Brand Strategist
Industry
Advertising / Marketing / PR
Website
sgottschling.tumblr.com
About
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Tags
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
See more
Presentations
(2)Likes
(19)What is a great digital creative brief
Julian Cole
•
11 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
6 steps to creating a Social Media Strategy
Julian Cole
•
11 years ago
a useful guide to the brand utility - 2014 version
Ingmar de Lange
•
10 years ago
The Anatomy Of A Modern Marketer
Craig Pladson
•
10 years ago
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
10 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
11 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
Structuring Content, Restructuring Organizations - CS Forum 2012
Sara Wachter-Boettcher
•
11 years ago
Build Systems, Not Stuff
Abby Covert
•
11 years ago
How to measure effectiveness
Mr President
•
13 years ago
What is Digital Strategy?
Julian Cole
•
11 years ago
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
13 years ago
A Hunter's Guide To BS-Free Insights
Tom Morton
•
11 years ago
The New Multi-screen World
azizhaddad
•
11 years ago
Social Business for Complex Organizations
Edelman Digital
•
11 years ago
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
•
12 years ago
Molecular Brand 2
Torsten Henning Hensel
•
14 years ago
The Molecular Brand
Torsten Henning Hensel
•
14 years ago
Personal Information
Organization / Workplace
Washington, DC United States
Occupation
Brand Strategist
Industry
Advertising / Marketing / PR
Website
sgottschling.tumblr.com
About
For a glimpse into the ways I think about branding, check out my Slideshare presentations at http://slidesha.re/stevegottsch or my blog at http://sgottschling.tumblr.com
My favorite brands are the ones that understand their audience’s culture – their values, their aspirations – and respond to that culture with a point of view so alluring that folks can’t help but see the brand as part of their identities.
Previous clients include T. Rowe Price and Inova Children's Hospital. I have also performed research on the ways economic and social shifts have upended traditional notions of masculinity and the resulting implications for brands.
If you want to collaborate on a project or ...
Tags
yogurt
social media
yoplait
stonyfield
fage
brand strategy
social media strategy
fairfax
northern virginia
children
strategic planning
hospital
marketing and advertising
brand
See more