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Website Mistakes Small
Businesses Make, and How
to Fix Them
Chad Warner
@WarnerChad
Not optimizing to sell
Content Mistakes
Ineffective content
Not using a copywriter
No blog
Stock photos of strangers
No personality
Too much content on each page
Not optimizing for conversions
Design Mistakes
Not mobile-friendly
Over-designed
●
Marketing Mistakes
No off-site SEO
No digital marketing
Technical Mistakes
●
Insecure
Poor performance (slow)
No backups
Not updating WordPress (core, plugins,
and themes)
No on-site SEO
Not maintaining plugins
Not optimizing images
Blog on separate domain
Sharing WordPress accounts
Conclusion
● Content mistakes
● Design mistakes
● Marketing mistakes
● Technical mistakes
● Detailed notes on OptimWise bl...
Contact
optimwise.com
Q&A
Image credits
● https://www.flickr.com/photos/carbonnyc/7777982086
● https://www.flickr.com/photos/afunkydamsel/5613932919...
Website Mistakes Small Businesses Make, And How To Fix Them (WordCamp Grand Rapids)
Website Mistakes Small Businesses Make, And How To Fix Them (WordCamp Grand Rapids)
Website Mistakes Small Businesses Make, And How To Fix Them (WordCamp Grand Rapids)
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Website Mistakes Small Businesses Make, And How To Fix Them (WordCamp Grand Rapids)

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I’ve seen many small businesses make website mistakes that hurt their results. My presentation was about how to fix these mistakes so your site delivers business results.

Blog post: http://optimwise.com/website-mistakes-small-businesses-make-fix-wcgr-2014/

Published in: Internet
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Website Mistakes Small Businesses Make, And How To Fix Them (WordCamp Grand Rapids)

  1. 1. Website Mistakes Small Businesses Make, and How to Fix Them
  2. 2. Chad Warner @WarnerChad
  3. 3. Not optimizing to sell
  4. 4. Content Mistakes
  5. 5. Ineffective content
  6. 6. Not using a copywriter
  7. 7. No blog
  8. 8. Stock photos of strangers
  9. 9. No personality
  10. 10. Too much content on each page
  11. 11. Not optimizing for conversions
  12. 12. Design Mistakes
  13. 13. Not mobile-friendly
  14. 14. Over-designed ●
  15. 15. Marketing Mistakes
  16. 16. No off-site SEO
  17. 17. No digital marketing
  18. 18. Technical Mistakes
  19. 19. ● Insecure
  20. 20. Poor performance (slow)
  21. 21. No backups
  22. 22. Not updating WordPress (core, plugins, and themes)
  23. 23. No on-site SEO
  24. 24. Not maintaining plugins
  25. 25. Not optimizing images
  26. 26. Blog on separate domain
  27. 27. Sharing WordPress accounts
  28. 28. Conclusion ● Content mistakes ● Design mistakes ● Marketing mistakes ● Technical mistakes ● Detailed notes on OptimWise blog: optimwise.com/wcgr2014
  29. 29. Contact optimwise.com
  30. 30. Q&A
  31. 31. Image credits ● https://www.flickr.com/photos/carbonnyc/7777982086 ● https://www.flickr.com/photos/afunkydamsel/5613932919 ● https://www.flickr.com/photos/aaronjacobs/64368770 ● https://www.flickr.com/photos/htakashi/10995863465 ● https://www.flickr.com/photos/futureshape/4977096245 ● https://www.flickr.com/photos/pasukaru76/5246934428 ● https://www.flickr.com/photos/internetarchivebookimages/14596304778 ● https://www.flickr.com/photos/goodrob13/2664214748 ● https://www.flickr.com/photos/grittycitygirl/186837530 ● https://www.flickr.com/photos/peasap/2261077597 ● https://www.flickr.com/photos/functoruser/2436979033 ● https://www.flickr.com/photos/pagedooley/4595276262 ● https://www.flickr.com/photos/ben_grey/4582294721

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