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How SEO Can Grow Your
Business
Chad Warner
Chad Warner
Founder and Project Manager
OptimWise
> optimwise.com
Goal of SEO
● Get more of the right kind of traffic
● Using search engines (Google, Bing, Yahoo, etc.)
● Invest in your 24...
Right Kind of Traffic
● Potential buyers. Even better, ideal potential buyers.
● People actively searching for your produc...
Business Goals
● Start with business goals, work backwards
● Business websites exist to sell, directly or indirectly
● Sal...
● 92% of searchers choose a business on page 1. Position 1 gets 33% of
traffic. source
● 75% of traffic goes to top 5 posi...
Why Do You Care? cont.
● 80-90% of customers check online reviews prior to making a
purchase. source
● 54% of marketing an...
ART
● Authority
○ Links (quality & quantity), social references & engagement, local
citations
● Relevancy
○ Keywords & top...
On-site SEO
● Items within your website
● Content
● Technical aspects
Off-site SEO
● Items outside your website
● Inbound links
● Social
● PR/brand awareness
Local SEO
● Online yellow pages
● Narrows results down to local area
SEO vs. PPC
● SEO is like well; PPC is like city water
● Work well together; not either/or
● SEO just sends traffic. Site must convert to generate leads.
● Some of the best CTAs/offers are solutions to your buyer ...
● SEO causes you to make your site and overall web presence better for
your prospects and customers
● Social optimization
...
Slides & Notes
optimwise.com/wisdom
3 Steps to Website Success
optimwise.com/steps
Chad Warner
Chad Warner
Founder and Project Manager
OptimWise
> optimwise.com
Conversation
Q&A
1. Define top 3 business goals
2. Think of 3 ways SEO could help achieve them
3. Create strategy and start implementing, w...
Slides & Notes
optimwise.com/wisdom
3 Steps to Website Success
optimwise.com/steps
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How SEO Can Grow Your Business

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SEO (search engine optimization) can provide excellent business benefits. By getting more of the right kind of traffic from search engines, you can increase your leads and sales.

Blog post: http://optimwise.com/seo-grow-business/

Published in: Marketing
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How SEO Can Grow Your Business

  1. 1. How SEO Can Grow Your Business
  2. 2. Chad Warner Chad Warner Founder and Project Manager OptimWise > optimwise.com
  3. 3. Goal of SEO ● Get more of the right kind of traffic ● Using search engines (Google, Bing, Yahoo, etc.) ● Invest in your 24/7 marketer/salesperson: your website
  4. 4. Right Kind of Traffic ● Potential buyers. Even better, ideal potential buyers. ● People actively searching for your products/services. ● Define buyer personas and their problems/pains.
  5. 5. Business Goals ● Start with business goals, work backwards ● Business websites exist to sell, directly or indirectly ● Sales result from leads, which result from traffic
  6. 6. ● 92% of searchers choose a business on page 1. Position 1 gets 33% of traffic. source ● 75% of traffic goes to top 5 positions. source ● 48.3% of consumers said search was an effective way for a company to attract their business. Search is 1.8x more likely than traditional advertising to have a positive impact on purchasing decisions. source ● Mobile has increased search volume, especially local. source Why Do You Care?
  7. 7. Why Do You Care? cont. ● 80-90% of customers check online reviews prior to making a purchase. source ● 54% of marketing and sales pros said SEO is most effective tactic (2nd place). source ● 44% of marketers rated SEO as highly or very effective (2nd place). source ● 54% of B2B marketers rated SEO as effective (3rd place). source
  8. 8. ART ● Authority ○ Links (quality & quantity), social references & engagement, local citations ● Relevancy ○ Keywords & topics, content, content types ● Trust ○ Algorithm tactics, crawlability, technology
  9. 9. On-site SEO ● Items within your website ● Content ● Technical aspects
  10. 10. Off-site SEO ● Items outside your website ● Inbound links ● Social ● PR/brand awareness
  11. 11. Local SEO ● Online yellow pages ● Narrows results down to local area
  12. 12. SEO vs. PPC ● SEO is like well; PPC is like city water ● Work well together; not either/or
  13. 13. ● SEO just sends traffic. Site must convert to generate leads. ● Some of the best CTAs/offers are solutions to your buyer persona's problems/pains. ● Even when site generates a lead, it takes your salespeople to turn that into a sale. Traffic and Conversion
  14. 14. ● SEO causes you to make your site and overall web presence better for your prospects and customers ● Social optimization Side Benefits
  15. 15. Slides & Notes optimwise.com/wisdom 3 Steps to Website Success optimwise.com/steps
  16. 16. Chad Warner Chad Warner Founder and Project Manager OptimWise > optimwise.com
  17. 17. Conversation
  18. 18. Q&A
  19. 19. 1. Define top 3 business goals 2. Think of 3 ways SEO could help achieve them 3. Create strategy and start implementing, with internal team or outside help Challenge
  20. 20. Slides & Notes optimwise.com/wisdom 3 Steps to Website Success optimwise.com/steps

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