Section 5: Founders & Economics This video is part of a series of lectures by Chad Jardine, teaching FINAN 6310, Adv. Venture Capital at the University of Utah, 2008–. This video series is NOT a complete online course of itself (with context, exercises, examinations, etc.), but it contains lecture content from FINAN 6310 Advanced Venture Capital, which builds on the concepts introduced in FINAN 6300 and further develops the language, skills, know-how, concepts, attitudes and information surrounding raising capital for new and growing businesses. We’ll focus on four dimensions of funding a new venture: Company, Context, Investors and the terms of the Deal. This course aims to increase your odds for success in dealing with investors, by learning to think like one. In addition to becoming familiar with the process of financing a new venture, the course focuses on how to build fundamental value within a company and increase a new venture’s investment worthiness. These include concepts like the importance of the opportunity, favorable deal structure, clear customer acquisition strategy, presentation of current and projected financials, mitigating the four components of risk, legal and capital structures, venture capital, private placements, initial public offerings (IPO), mezzanine debt, preferred stock, warrants and other forms of new venture financing.