Lecture 1: Ch.1 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley University, 2015–2017

3. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Takeaways What You Need to Know: • The impact of global commerce on world peace • The benefits of international markets • The changing face of U.S. business • The scope of the international marketing task • The self-referencing criterion (SRC) i.e., “Me Marketing” • Importance of global awareness • The progression of a global marketer

6. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Global expansion increased as a result of the North American economic boom in the 1990s, due in large part to the end of the Cold War Global Commerce

7. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Who owns some of the top U.S. brands? The Internationalization of U.S. Business

8. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Owned by Brazilian private equity firm, 3G. The Internationalization of U.S. Business

9. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Also owned by 3G in partnership with Berkshire Hathaway. The Internationalization of U.S. Business

10. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Owned by Belgian-Brazilian conglomerate InBev. The Internationalization of U.S. Business

11. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Owned by South African Brewing Co. The Internationalization of U.S. Business

12. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Owned by the Dalian Wanda Group out of China. The Internationalization of U.S. Business

13. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Owned by the government of Venezuela. The Internationalization of U.S. Business

14. 1-5 Bimbo (a nonsense word in Spanish) has purchased U.S. brands such as Oroweat and Sara Lee.

15. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. The Internationalization of U.S. Business Unilever (British) Reckitt Benckiser (British) Electrolux (Sweden) Karl and Theo Albrecht (German Billionaires) Ito-Yokado (Japan) Bass (British) Henkel KGaA (Germany) Koninklijke Nederlandsche (Netherlands)

22. Also current events: natural disasters, politics, wars, technology

24. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Body Photoshopping Female designers were instructed: Photoshop her form. The idea is to Photoshop and retouch this woman to make her more attractive to the citizens of your country. You can modify clothing, but her form must be visible. No nudity. All other changes, including those to her shape and form, are up to you. Source: http://petapixel.com/2015/08/15/one-woman-photoshopped-by-18-countries-beauty-standards-revealed/

43. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. SRC & Ethnocentrism Self-Reference Criterion (SRC) is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

44. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. SRC & Ethnocentrism Ethnocentrism is the notion that people in one’s own company, culture, or country know best how to do things.

45. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. The International Marketing Task Marketing Mix Controllable Research Distribution Channels Characteristics of the Firm Domestic Environment (Uncontrollable) Political/Legal Forces Competitive Structure Economic Climate Cultural Forces Geography & Infrastructure Level of Technology Structure of Distribution Competitive Forces Economic Forces Foreign Environment (Uncontrollable) Political/Legal Forces

46. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Source: Compiled from annual reports of listed firms, 2012 Company Global Revenue (billions) Non-U.S. Revenue Walmart $401.2 24.6% Ford 146.3 51.9 General Electric 182.5 53.7 Citigroup 52.8 74.8 Hewlett-Packard 118.4 68.2 Boeing 60.9 38.9 Intel 37.6 85.4 Coca-Cola 31.9 77.0 Apple 36.5 46.0 Starbucks 10.4 20.8 Selected U.S. Companies and Their International Sales Foreign Revenue of U.S. Multinationals

47. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Source: http://www.bea.gov/scb/pdf/2015/07%20July/0715_direct_investment_positions.pdf U.S. Outward Investment

48. Probably not an accident

49. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. 1. No Direct Foreign Marketing Stages of International Marketing 2. Infrequent Foreign Marketing 3. Regular Foreign Marketing 4. International Marketing 5. Global Marketing

50. 1-‹#› Factors Favoring Faster Internationalization ▪ Companies with either high technology and/or marketing-based resources are better equipped to internationalize than more traditional manufacturing companies ▪ Smaller home markets and larger production capacities favor internationalization ▪ Firms with key managers well networked internationally are able to accelerate the internationalization proces

51. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. The KOF Globalization Index (top 10 plus selected other countries) Globalization

52. 1-‹#› The Orientation of International Marketing ▪ Environmental/cultural approach ▪ Relate the foreign environment to the marketing process ▪ Illustrate how culture influences the marketing task ▪ The cultural environment within which the marketer must implement marketing plans can change dramatically from country to country

53. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. For Next Class Due by Next Week (Jan 18, 2017): • LearnSmart Ch. 1–2 • Video Icebreaker Assignment • Country and Product Selection

54. International Marketing: MKTG 335-G Course copyright © Chad Jardine. Images, works cited, etc. are copyright © their respective owners. Takeaways What You Need to Know: • The impact of global commerce on world peace • The benefits of international markets • The changing face of U.S. business • The scope of the international marketing task • The self-referencing criterion (SRC) i.e., “Me Marketing” • Importance of global awareness • The progression of a global marketer

Lecture 1: Ch.1 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley University, 2015–2017

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Lecture 1: Ch.1 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley University, 2015–2017

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