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Why Digital Marketing Analytics? - Expert Session by Nathan David

Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.

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Why Digital Marketing Analytics? - Expert Session by Nathan David

  1. 1. Why Digital Marketing Analytics? Overview and Case Study Nathan David Meta Impact Marquette University linkedin.com/in/nathanpdavid/
  2. 2. Digital Marketing Analytics Nathan David linkedin.com/in/nathanpdavid/
  3. 3. Nathan David linkedin.com/in/nathanpdavid/
  4. 4. Owned Digital Marketing Analytics ● Website ● Mobile App ● Email ● Video ● Facebook Page ● Twitter Account ● Instagram Account ● TikTok Account ● Other Owned Social Accounts Nathan David linkedin.com/in/nathanpdavid/
  5. 5. Paid Digital Marketing Analytics ● Search Ad Platform Analytics ● Display Ad Platform Analytics ● Paid Social Platform Analytics ● Affiliate and Influencer Analytics ● E-Commerce Platform Analytics Nathan David linkedin.com/in/nathanpdavid/
  6. 6. Earned Digital Marketing Analytics ● Social Listening ● Search Listening ● Digital PR ● External Links ● Reviews and Ratings Nathan David linkedin.com/in/nathanpdavid/
  7. 7. Case Study Nathan David linkedin.com/in/nathanpdavid/
  8. 8. Nathan David linkedin.com/in/nathanpdavid/
  9. 9. Nathan David linkedin.com/in/nathanpdavid/
  10. 10. Nathan David linkedin.com/in/nathanpdavid/
  11. 11. Nathan David linkedin.com/in/nathanpdavid/
  12. 12. Nathan David linkedin.com/in/nathanpdavid/
  13. 13. Nathan David linkedin.com/in/nathanpdavid/
  14. 14. Nathan David linkedin.com/in/nathanpdavid/
  15. 15. You can be an analyst You can be an indispensable employee Nathan David linkedin.com/in/nathanpdavid/
  16. 16. Learn more... Digital Marketing Analytics Textbook Nathan David linkedin.com/in/nathanpdavid/

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