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Landing Pages: How to Generate Sales & Leads - Alex Oliveira

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Landing Pages
generate sales & leads
1
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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2
ALEX OLIVEIRA
“Dadpreneur”
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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3
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Landing Pages: How to Generate Sales & Leads - Alex Oliveira

  1. 1. Landing Pages generate sales & leads 1 @alexf_oliveira www.linkedin.com/in/alexoliveira1
  2. 2. 2 ALEX OLIVEIRA “Dadpreneur” @alexf_oliveira www.linkedin.com/in/alexoliveira1
  3. 3. 3 @alexf_oliveira www.linkedin.com/in/alexoliveira1
  4. 4. 4 @alexf_oliveira www.linkedin.com/in/alexoliveira1
  5. 5. 5 4 Steps To a Great Landing Page Step 1: Design Step 3: Promote Step 4: Measure Repeat! Step 2: Optimize @alexf_oliveira www.linkedin.com/in/alexoliveira1
  6. 6. 6 What’s Your Offer? @alexf_oliveira www.linkedin.com/in/alexoliveira1
  7. 7. 7 @alexf_oliveira www.linkedin.com/in/alexoliveira1
  8. 8. 8 @alexf_oliveira www.linkedin.com/in/alexoliveira1
  9. 9. 9 Design Musts ● Layout ● Images ● Responsive @alexf_oliveira www.linkedin.com/in/alexoliveira1
  10. 10. 10 Design Tips Color & Branding - Optimistic and youthful - Often used to grab a viewer’s attention Yellow 1 - Energy - Increases heart rate and creates urgency - Often seen with clearance sales and references to food Red 2 - Creates the sensation of trust and security - Often used by banks and businesses Blue 3 - Associated with wealth - The easiest color for the eye to process and used with finance or entertainment websites Green 4 - Aggressiveness - Used as a call-to-action and attention grabber Orange 5 - Romantic and feminine - Used to market products and services for women and young girls Pink 6 - Soothing and calm - Often relates to beauty or anti-aging products Purple 7 - Powerful and sleek - Seen as luxurious and sophisticated Black 8 @alexf_oliveira www.linkedin.com/in/alexoliveira1
  11. 11. 11 Design Tips • Is The Offer Clickthrough or LeadGen? • No Navigation Menu • Offer Above The Fold @alexf_oliveira www.linkedin.com/in/alexoliveira1
  12. 12. 12 Sample Design @alexf_oliveira www.linkedin.com/in/alexoliveira1
  13. 13. 13 Optimization MustsDefinition of Optimization - noun op·ti·mi·za·tion ˌäp-tə-mə-ˈzā-shən an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; @alexf_oliveira www.linkedin.com/in/alexoliveira1
  14. 14. 14 Optimization Musts • Copy – Headline • CTA – Call-To-Action • Forms (short vs long) @alexf_oliveira www.linkedin.com/in/alexoliveira1
  15. 15. 15 • Integrate with CRM/ESP/Marketing Automation • What To Test? Color, Image & CTA • No Paragraphs- Use Bullets • A/B Testing is a MUST! @alexf_oliveira www.linkedin.com/in/alexoliveira1 Optimization Tips
  16. 16. 16 @alexf_oliveira www.linkedin.com/in/alexoliveira1 Landing Page Wordpress Plugin
  17. 17. 17 @alexf_oliveira www.linkedin.com/in/alexoliveira1 Optimization Example • USe booking system • Test the order of your form fields • Try single steps vs multiple steps
  18. 18. 18 Marketing Musts• Target Audience & Location • PPC pay-per-click OR CPL cost-per-lead • What marketing channels will you use? • Ad designs must be consistent with Landing Page • Emphasize Benefits NOT Features @alexf_oliveira www.linkedin.com/in/alexoliveira1
  19. 19. 19 • Add Testimonials • Add Trust Indicators (Reviews, SSL) • Limit Social Media Links • Video (hosted on your landing page) @alexf_oliveira www.linkedin.com/in/alexoliveira1 Marketing Tips
  20. 20. 20 Sample Marketing Campaign @alexf_oliveira www.linkedin.com/in/alexoliveira1
  21. 21. 21 Measuring Results • Analytics (add pixels and conversion tracking) • Optimize Landing Page and Marketing Campaign based on data analysis @alexf_oliveira www.linkedin.com/in/alexoliveira1
  22. 22. 22 Thank You ALEX F. OLIVEIRA alex@prediq.io @alexf_oliveira www.linkedin.com/in/alexoliveira1

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