Instagram Master Class Part 6: Ad Campaigns

Chad Gray
Student at Brigham Young University - Idaho
Nov. 13, 2020

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Instagram Master Class Part 6: Ad Campaigns

  1. Unit #6: Benefits of Instagram Ads | Ads Types | Instagram Ad Campaign Objectives | Full Guide to Your First Instagram Ad Campaign
  2. Advertisement on Instagram Sponsored Posts / Influencer Marketing Native Instagram Ads
  3. Sponsored Posts / Influencer Marketing Ad
  4. Sponsored Posts / Influencer Marketing No accountability or recourse if they don’t deliver Often expensive Requires reaching out and negotiating Limited audience targeting
  5. NativeInstagramAds
  6. NativeInstagramAds RobustReportingsoYou’reinControl ScalablePricing Self-ServeandInstant HighlyrefinedaudienceTargeting
  7. 5 Reasons to Start with Insta Ads: It’s Easy if You Already Use Facebook Instagram’s Audience is Huge Engagement on the Platform is High Instagram Ads Look and Feel Like Organic Content Instagram is Already a Big “Shopping” Destination
  8. Types of Instagram Ads: Video Ads Stories Ads Photo Ads Carousel Ads Collection Ads
  9. Stories Ads
  10. Photo Ads
  11. Video Ads
  12. Carousel Ads
  13. @kayla_itsines
  14. Collection Ads
  15. Storefront template Lookbook template Storytelling template Customer Acquisition template
  16. Instagram Ad Campaign Objectives: Traffic Brand Awareness Reach App installs Conversions Engagement Lead Generation
  17. Brandawareness
  18. Reach
  19. Traffic
  20. App installs
  21. Engagement
  22. VideoViews
  23. Lead Generation
  24. Conversion
  25. How to Create Instagram Ads Create your ad set Link your Instagram account to your Facebook page Create an Instagram ad campaign Analyze and optimize your Instagram ads
  26. Step 1: Link your Instagram Account to your Facebook Page Fb
  27. Visit the Settings for your Facebook page and click on “Instagram Ads.” 1.1
  28. Next, click “Log In” and fill in your Instagram login credentials.If you don’t already have an Instagram account, you can also create one now. 1.2
  29. Step 2: Create an Instagram Ad Campaign
  30. Step 2: Create an Instagram Ad Campaign In the Ads Manager, click on the “Campaigns” tab and then “+ Create” near the top left corner of the screen. 2.1
  31. Next, choose your campaign objective. Remember, not all objectives are compatible with Instagram Stories Ads. 2.2
  32. Step3:CreateYourInstagramAdSet
  33. Step3:CreateYourInstagramAdSet OntheAdSetpage, you’llbeabletochoose “Purchase”asthetype ofconversionyouwant tooptimizefor. 3.1
  34. You can also choose to add an Offer, which will help drive even more conversions on your ad. 3.2
  35. Next, define who you want to see your ads and how much money you want to spend. All the same targeting options are available for Instagram ads as for Facebook ads. 3.3
  36. Next,selectyourad Placements.You’llsee theoptiontorunyour campaignonInstagram, aswellasFacebook andMessenger. 3.4
  37. When figuring out how much you want to spend when you advertise on Instagram, start low. You can always increase the budget later if your ad is performing well. 3.5
  38. On the next screen you’ll see an option to choose your Instagram ad format. Note that the Canvas format is not compatible with Instagram. Once you’ve decided, scroll down to upload your images or videos. After you’ve uploaded your visuals, scroll down further, and you’ll see an option on the left to add text to your ad. 3.6
  39. Finally, to the right of the text editor, you’ll be able to preview how your ad will look on Instagram. Here’s how an example ad would look. You can also see how your ad would look in any other formats selected. 3.7
  40. DONE! PROMISE! The first Instagram ad is always the hardest. Once you’ve conquered your first one, it’ll be much easier the second time around.
  41. @gap GAP To create buzz around its “Logo Remix” collection of T-shirts, sweatshirts and rugby shirts, which showcased a decades-long archive of one of the world’s most recognized company logos. Goal
  42. @gap GAP After its 19-day campaign, Gap saw a 73% higher click-throughrate than in its past Instagram ad runs, along with an ad recall of 17 points and 4-point risein message association. Results
  43. @ashleyhomestore AshleyHomeStore Drivemoretraffictoitse-commerce websiteandpromotein-storeretail purchases. Goal
  44. @ashleyhomestore AshleyHomeStore Whenallwassaidanddone,themonth-long campaignreached2.2millionpeople,resulting ina30%increaseinon-siteproductviewsata46% lowercost-per-viewand9.7%liftinshoppingcart additions. Results
  45. Try Out Total Profile Examination Aesthetics, Branding, and Tone Analysis Content Creation Analysis + Content Ideas Captions Analysis Hashtags Analysis Account Engagement Analysis