How to market yourself to potential employers


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How to market yourself to potential employers

  1. 1. How to Market Myself to Potential Employers S. Thomas King, MS ChE, MS BioE
  2. 2. Qualifications <ul><li>BS ChE alone will not guarantee a job </li></ul><ul><li>Double Major, Minor, or Certificate </li></ul><ul><ul><li>In something technical or business related </li></ul></ul><ul><li>Internship / Co-Op </li></ul><ul><ul><li>Two at different companies </li></ul></ul><ul><li>Volunteer Organizations / Professional Societies </li></ul><ul><ul><li>Shows leadership and commitment </li></ul></ul>
  3. 3. Resume <ul><li>Include Relevant Experience </li></ul><ul><ul><li>Non-Technical Experience can be listed if </li></ul></ul><ul><ul><ul><li>It is a significant amount of time </li></ul></ul></ul><ul><ul><ul><li>Demonstrates Leadership skills </li></ul></ul></ul><ul><li>Include Relevant Education </li></ul><ul><ul><li>Non-technical or non-business education can be listed if it could be useful to the prospective employer </li></ul></ul><ul><ul><ul><li>If by leaving this out, there is a gap in your resume, then it needs to be wordsmithed such that the person reading it knows what you did for that time period </li></ul></ul></ul><ul><li>Volunteer Experience </li></ul><ul><ul><li>List only instances of leadership </li></ul></ul>
  4. 4. Resume <ul><li>Do not include </li></ul><ul><ul><li>Vague qualities like: </li></ul></ul><ul><ul><ul><li>likes to read books </li></ul></ul></ul><ul><ul><ul><li>Likes to Golf, handicap in Golf, etc </li></ul></ul></ul><ul><ul><ul><li>Likes to sail </li></ul></ul></ul><ul><li>Quantitate in your resume </li></ul><ul><ul><li>So that employers know “how much” you did </li></ul></ul><ul><li>Best to tailor each resume to each prospective employer to emphasize relevant experience and education </li></ul><ul><li>(Example Resume) </li></ul>
  5. 5. Cover Letter <ul><li>Hard to write </li></ul><ul><ul><li>Individual cover letter for each job applied for </li></ul></ul><ul><ul><ul><li>NEVER use a generic cover letter </li></ul></ul></ul><ul><li>Start by introducing yourself </li></ul><ul><li>Second: what job you are applying for </li></ul><ul><li>Third: why you are applying for that Job </li></ul><ul><ul><li>Couple your ‘assets and interests’ to your potential contributions to the position </li></ul></ul><ul><ul><li>Include company research </li></ul></ul><ul><ul><li>Why you want to come work for Company XYZ </li></ul></ul>
  6. 6. Cover Letter <ul><li>Always include Cover Letters </li></ul><ul><ul><li>Makes your resume more personable and shows your enthusiasm in applying to the company </li></ul></ul><ul><li>Most often not initially looked at by HR, but will be looked at during interview by professionals </li></ul><ul><ul><li>(Example Cover letter) </li></ul></ul>
  7. 7. Interview <ul><li>Always wear a suit </li></ul><ul><li>Bring 4 extra copies of resume and cover letter </li></ul><ul><li>Be polite and show interest in the position </li></ul><ul><li>Get everyone’s business cards </li></ul><ul><ul><li>Or names will suffice </li></ul></ul><ul><li>Make eye contact and smile </li></ul><ul><ul><li>Mock interviewing experience is always helpful </li></ul></ul><ul><li>Leave with “What are the next steps in the process?” </li></ul>
  8. 8. Interview <ul><li>Thank you letters </li></ul><ul><ul><li>Thank the person for their time in your application process </li></ul></ul><ul><ul><li>Re-emphasize your interest in the company </li></ul></ul><ul><ul><li>Please send within 3 days of interview </li></ul></ul><ul><li>Be Patient, do not pester the employer </li></ul><ul><li>Ethics </li></ul>
  9. 9. Offer and Rejection <ul><li>Do not apply to one company and assume your fit for that job warrents an offer </li></ul><ul><li>Have backup’s </li></ul><ul><li>Even worse than applying for college </li></ul><ul><li>Offer, always have someone look it over before you sign </li></ul><ul><li>Only negotiate once </li></ul>