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How to Overcome Price and Win a New Customer


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Your team should strive to convert cost-conscious callers into lifetime customers. With the right preparation and tactics, your CSRs can combat objections and drive conversation toward booking a free technician's estimate.

Published in: Sales, Marketing
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How to Overcome Price and Win a New Customer

  1. 1. How to Overcome Price and Win a New Customer
  2. 2. 96% of consumers are currently looking for the best deal on a product or service.
  3. 3. Preparation is Key.
  4. 4. CSRs should have basic pricing memorized and a cheat sheet for everything else.
  5. 5. Tips for Steering a Call.
  6. 6. The worst thing a CSR can do is let a conversation stall after price questions.
  7. 7. CSRs need to be upfront about the fact that a technician’s expert eye is required to give an accurate price quote.
  8. 8. Shift focus to your business providing excellent service.
  9. 9. It’s all about selling value over price.
  10. 10. Stress the FREE in free estimate.
  11. 11. Your CSRs should inform the caller that there’s an essential fee to cover transportation, but all the time and work involved is complimentary.
  12. 12. Your CSRs should bring up current specials and discounts
  13. 13. – but don’t forget to explain the reason for the short- term discount.
  14. 14. Our price guide features many more tips, details and even phone scripts to lead you through the tough conversations.
  15. 15. Download the guide today to make your CSRs masters at handling difficult price questions.
  16. 16. Download “How to Overcome Price and Win a New Customer” HOW TO OVERCOME PRICE AND WIN A NEW CUSTOMER