Device ownership trends from our National Tracking Study during 2013.

1. NATIONAL TRACKING STUDY
m o n t h l y d e v i c e o w n e r s h i p t r e n d s t h r o u g h 2 0 1 3
118.0 118.0 118.0
118.4
118.0 118.9
119.2
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13
Total US Households
0
20
40
60
80
100
120
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13
TV Trends TV Internet capable TV HDTV Set
99.6
95.9
103.7
104.4
104.2
103.5
102.4
52.8
54.6
65.4
69.1
64.5
68.7
68.4
Q2'12
Q3'12
Q4'12
Q1'13
Q2'13
Q3'13
Q4'13
Cell Phone Trends
Cell Phones Smartphone
60
65
70
75
80
85
90
95
100
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13
DVD Trends DVD HH
DVD Console
DVD Drive in Computer
0
5
10
15
20
25
30
35
40
45
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13
Blu-ray Trends
Blu-ray HHs Blu-ray Console Blu-ray Drive in Computer
0 10 20 30 40 50
Q2'12
Q3'12
Q4'12
Q1'13
Q2'13
Q3'13
Q4'13
DVR/Set Top Box Trends
DVR
Internet Connected Set Top Box
0
10
20
30
40
50
60
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13
Game Console Trends
Any Video Game
Console
Current Generation
Video Game Console
X-Box 360
Nintendo Wii
Sony Playstation 3
0
20
40
60
80
100
Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13
Computer Trends
Computer Desktop Laptop Tablet/Ereader Portable video player (e.g., iPod)
*Data Based on Centris National Tracking Study Address-Based Sample of ~6,000 Households Per Quarter
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