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Policy recommendations by Silja Suntola


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Policy recommendations by Silja Suntola

  1. 1. 1 Silja Suntola Project Director Aalto University, School of Business, SBC Finland Launch of the CENTRES policy recommendations
  2. 2. 2 Horizontal and integrated approaches to creative entrepreneurship in schools • The nature of work and society are changing from manufacturing products and goods to offering innovation and services • While manufacturing decreased from 16,9% in 2000 to 9,7% in 2011. Copyright share increased from 3,9% to 4,8%, and their share of Manufacturing & Services from 5,4% to 8,4% • The role of arts and cultural skills needs to be understood way beyond creative industries – in all sectors of society. Education is in a key role!
  3. 3. 3 Art subjects and art-based skills need to be increased and incorporated into the curricula horizontally • We also need to build the confidence and competency of teachers for incorporating art-based methods horizontally • We need to improve the offer provided by the arts and cultural sector to improve the offer provided by the arts & cultural sector An arts revival in our schools Q: Does our art education train artists for these needs?
  4. 4. 4 • Acknowledging the lack of multi- disciplinary approaches / a strong emphasis on specific disciplines • Creative competencies and art-based skills need to be incorporated into education horizontally • Skills pertinent to multi-disciplinary working (such as interpersonal skills) need to be identified as well as discussing values, ethics and exploring other cultures Toward a creative entrepreneurship curriculum As ”tradinional” jobs are quickly disappearing in all sectors – we need to quickly make our education meet these.
  5. 5. 5Pervasively digital creative learning • Digitalization and new / emergent technologies offer much untapped potential for releasing creative ideas • Digitally-enabled entrepreneurship programs that combine the application and interpretation of digital technology, encouraging young people to explore the boundaries between technology and creativity • This should be encouraged increasingly in partnership with genuine industry actors and educational institutions This will be a real catalyst for future economy!
  6. 6. 6 Dedicated creative entrepreneurship programmes • Formal and informal education should become a compulsory part of the educational system • Every secondary school student should participate in at least one informal entrepreneurship educational programme • A variety of measures such as incubators, talent development projects etc. should be supported in co- operation with educational institutions • Accreditation systems need to be developed We need to integrate a creative entrepreneurial mind-set in all education
  7. 7. 7Enabling programmes for creative entrepreneurship teaching • Entrepreneurial education and creative methods should be mandatory for teachers • Programmes that enable links between schools and businesses should be supported • Continuing education for teachers should be provided – also as a means to secure industry needs A positive trust towards ones own skills and abilities, forms the basis towards entrepreneurial behaviour
  8. 8. 8 Coordinated programmes to link education and business • Bridging the gap between educational institutions and different business support systems • Creative hubs, mentoring networks etc. to support and deliver in-and- out of school activities (mini- company programmes, start-up programmes, work-related learning and more) • Brokered creative investment, fiscal incentives for firms as part of talent recruitment strategy Many creative enterprises have launched from passionate hobbies.
  9. 9. 9 THANK YOU!