Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Culture Meets Technology: Evaluating the Multi-Channel Museum Experience

837 views

Published on

Museums are embracing mobile technology. From online collections to in-gallery interactives to social tour apps, the museum world is exploding with new ideas for engaging with visitors across time and space. In light of this changing landscape, new research methods are needed to understand, evaluate and enhance the multi-channel museum experience.

In this case study presented at the Market Research in a Mobile World conference (MRMW), Kathi Kaiser and Tanya Treptow describe how an internationally-renown Chicago museum partnered with a user experience firm to explore methods for evaluating museum apps from the visitor’s perspective.

Published in: Design
  • Be the first to comment

Culture Meets Technology: Evaluating the Multi-Channel Museum Experience

  1. 1. Culture Meets Technology: Evaluating the Multi-Channel Museum Experience @Centralis_UX May 29, 2014
  2. 2. Hi from Centralis! 2 @Centralis_UX
  3. 3. Museums 3 @Centralis_UX
  4. 4. Mobile Technology in Museums 4 ©Cleveland Museum of Art @Centralis_UX
  5. 5. Mobile Technology in Museums 5 @Centralis_UX
  6. 6. Mobile Technology in Museums @Centralis_UX
  7. 7. Evaluating the Visitor Experience Before the Visit After the Visit Explorer Experience Seeker Facilitator Professional/ Hobbyist Recharger Pilgrim
  8. 8. Evaluating the Visitor Experience What about during the visit…? @Centralis_UX
  9. 9. Case Study: Mobile Tours @@CCeennttrraalliiss_UUXX
  10. 10. Methodology @Centralis_UX
  11. 11. Recording Equipment @Centralis_UX
  12. 12. Key Findings Engage with users on their terms, not yours. @Centralis_UX
  13. 13. Key Findings Users need to find the experience to enjoy it. @Centralis_UX
  14. 14. Key Findings If you get usability wrong, you’re done. @Centralis_UX
  15. 15. Beyond Museums @Centralis_UX
  16. 16. Beyond Museums @Centralis_UX
  17. 17. The Goal @Centralis_UX
  18. 18. Questions? @Centralis_UX

×