FuturoDesign: Exploring possible futures

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FuturoDesign: Exploring possible futures

  1. 1. ФУТУРОДИЗАЙН проектирование возможного ых будущего их
  2. 2. Контекст Лекция была прочитана в Москве 29 июня 2011 года для студентовОтУС (Открытый Университет Сколково), в центре Digital October. Её основое содержание совпадает с лекциями, которые я читал в Российском союзе дизайнеров и Финансовой академии в 2010 году, но я добаил несколько слайдов, чтобы сделать содержание более “дидактичным”. Также было добавлено некое “сквозное упражнение”, которое слушателям предлагалось выполнять в ходе всей лекции.
  3. 3. Футородизайн? Технологии Бизнес Футорология Дизайн Инновации
  4. 4. Real cases, real lessons
  5. 5. Девочка и конфеты
  6. 6. “ Я всегда знала, что там карандаши!”
  7. 7. Ваша любимая еда в 2061 году?
  8. 8. Atomium, Brussels, Belgium. 2008 102 m
  9. 9. The World Expo 1958, Brussels
  10. 10. Soviet Pavilion; Sputnik
  11. 11. Philips Pavilion
  12. 12. Philips Pavilion
  13. 13. Philips. Anno 1891 Gerard Philips Anton Philips
  14. 14. From a simple bulb to… Кто сможет догадаться, что это за устройство?
  15. 15. Design, incorporated Chapel
  16. 16. Back to Philips Pavilion
  17. 17. Back to the future: Le P oème électronique Luis Kallf, Le Corbusier , Edgar Var è se
  18. 18. Ideas and sketches
  19. 19. Development and testing Yean Xenakis
  20. 20. Construction and installation ± 350 speakers, 50 lighting sources
  21. 21. Making new (electronic) music Edgar Var è se in Philips Labs
  22. 22. 8.5 min saga: Reflections of the past, vision of the future
  23. 23. Opening and experience
  24. 25. The Tatlin Tower - Monument to the Third International
  25. 27. Poeme electronique now Future of the Strijp-S Complex in Eindhoven
  26. 28. Syd Mead: Wild- C at Future D reaming (1970s)
  27. 29. ‘ Ideal kitchen’ 1969
  28. 30. ‘ Future kitchen’ (~ 1972)
  29. 31. Future of the living room (~ 1973)
  30. 32. Future of the office (~ 1974)
  31. 33. Future of education (~ 1975)
  32. 35. Syd Mead today www.sydmead.com
  33. 37. Vision of the Future (1995)
  34. 38. 1990s
  35. 39. Design as an integrator A Renaissance model of design Stefano Marzano
  36. 40. ‘ High Design’ is human-focused research-based multi-disciplinary business integrated
  37. 41. Workshop (1993) + =
  38. 42. Workshop: Concepts ‘ Tablet’ ‘ Communicator ’
  39. 43. Workshop: Concepts ‘ Portrait’ ‘ Magic Carpet’
  40. 44. Workshop: Exhibition
  41. 46. Somewhat similar genre: Concept cars
  42. 47. Somewhat similar genre: La haute couture
  43. 48. Vision of the Future - Process Jan Timmer, then CEO Philips
  44. 49. Socio-Cultural Horizons: Future Concept Lab Six ‘ Sociodynamic Forces’ : Subjectivity - Sociability - Exploration - Connectivity - Ethics - Holism <ul><ul><li>Francesco Morace Future Concept Lab </li></ul></ul><ul><ul><li>Josephine Green </li></ul></ul>
  45. 50. t t авангард мейнстрим
  46. 51. Creative Sessions
  47. 52. Sketches and Storyboards
  48. 53. Model making
  49. 54. Photography, films, exhibition design… … even a web-site!
  50. 55. Concepts: Shiva, personal communicator
  51. 56. Concepts: Magic East (Shiva Devil)
  52. 57. Concepts: wearable electronics Ski Jacket Multimedia T-Shirt Recharge Jacket
  53. 58. Concepts: Future living room Interactive Family Tree
  54. 59. Concepts: Kids’ room Hybrid Playground (analogue + digital)
  55. 60. Concepts: Kid’s room Ludic Robots
  56. 61. Concepts: Multimedia kiosk
  57. 62. Concepts: Future bar
  58. 63. Road-Show & Exhibition in Evoluon
  59. 65. Vision of the Future revisited (2005) 85% 15% (of those 85%) of the concepts are on market, in one form or another are produced by Philips Source:
  60. 66. Only one case: iPod Tony Fadell , ???, Jonathan Ive, Steve Jobs, ???
  61. 67. Ваша любимая еда в 2061 году?
  62. 68. Strategic Future Design
  63. 69. Among many others: Ericcson
  64. 70. Among many others: Microsoft
  65. 71. Among many others: Vodafone
  66. 72. LiMe (Living Memory) 1997 <ul><li>Joint research project, supported by EU/ Cordis Programme. </li></ul><ul><ul><li>Philips Design </li></ul></ul><ul><ul><li>Queen Margaret University College </li></ul></ul><ul><ul><li>Domus Academy </li></ul></ul><ul><ul><li>Imperial College of Science </li></ul></ul><ul><ul><li>Universite Rene Descartes </li></ul></ul>
  67. 73. LiMe: Ethnographic study of the ‘now’
  68. 74. LiMe: Understanding collective memory
  69. 75. LiMe: Humane interface
  70. 76. LiMe: Metaphors of memory
  71. 77. LiMe: Cafe Table
  72. 78. LiMe: Table in a café
  73. 80. LiMe: Microsoft Surface X (Facebook + Foursquare)
  74. 81. Locolo.ru
  75. 82. Experience Design: Case of internal design research 1999
  76. 83. Nebula: Rethinking a waking-up experience © Jeremy Hall
  77. 84. Experience Design: Theoretical framework
  78. 85. Experience Design: Specific framework
  79. 86. Nebula: Multimedia experience
  80. 87. Nebula: Sensorial experience
  81. 88. Nebula: Personal and emotional experience
  82. 89. Is Wake-up Light a ‘Nebula Now’? What is Nebula now?
  83. 90. What is Nebula now? Or an Ambient Experience Hospital ?
  84. 91. FUTURE:    Возможный сценарий определённой деятельности в будушем (в данном случае, пробуждение после сна). DESIGN: Исследование новой методики дизайна, которое привело к появлению новой концепции… BUSINESS: … которая со временем внесла вклад в разработку оригинального решения и нового бизнеса - правда, в совсем другой области.
  85. 92. Traditional horizons of innovation I. Defend existing business II. Extend existing business III. Think of new opportunities
  86. 93. Innovative horizons of innovation I. (Re) build your business III. Explore possible futures III. Explore possible futures III. Explore possible futures II. Manage transition
  87. 94. Attention III. Explore possible futures II. Manage transition and transformation I. (Re) build your business Time (x Efforts)
  88. 95. Ваша любимая еда в 2061 году?
  89. 96. Next Simplicity (2006/08)
  90. 97. Next Simplicity anno 2006 Chameleon
  91. 98. Next Simplicity: Innovation in interfaces
  92. 99. Next Simplicity HerbArium
  93. 100. Next Simplicity SoftTherapy
  94. 101. Next Simplicity Momento
  95. 102. Next Simplicity: Event 2006
  96. 103. Next Simplicity: Concepts enacted
  97. 104. Next Simplicity: Lifestyle change assistance
  98. 105. Next Simplicity: Medical diagnostics humanized
  99. 106. Next Simplicity anno 2008
  100. 107. FUTURE: A range of scenarios and concepts endorsing one desirable, preferable future, based on research data and a system of brand-driven beliefs (e.g., Sense and Simplicity). DESIGN: Creative design and development of the concepts, in close cooperation with business, supervised by the brand and management boards. BUSINESS: Large-scale communication program to support both strategic brand goals and current business targets, stimulating R&D and innovation. To sum up:
  101. 109. We are all futurologists, all the time.
  102. 110. Design Probes (or design provocations?)
  103. 111. Wearables (2003): From developing new business Multimedia jacket Connected jacket
  104. 112. … to provocative design (sketches)
  105. 113. … to provocative design (prototypes)
  106. 114. Electronic Dresses: Expressing your own emotions … to provocative design (concepts)
  107. 115. Design Probes: Electronic Dresses Electronic Dresses: Sensing emotions of others
  108. 116. Design Probes: Electronic Dresses EINDHOVEN City of light
  109. 117. Toward provocative design
  110. 118. Design Probes: Electronic Jewelry
  111. 119. Design Probes: Electronic Tattoo
  112. 121. More Design Probes: Future Habitat - Living off the Grid
  113. 122. Presentation in real - and virtual worlds Presentation in Axis HQ Presentation in Second Life - leading to a co-creative game
  114. 123. More Design Probes: Food Printer
  115. 124. More Design Probes: Printed Food
  116. 125. More Design Probes: More Printed Food
  117. 126. Futures are not all high-tech and fancy!
  118. 127. Chulha: Futures for the developing worlds
  119. 129. “ Ну, мы туда конечно сходили…””
  120. 130. business business design
  121. 131. ?
  122. 132. ? ? ?
  123. 133. Exploration of possible futures is non-stop
  124. 134. Future tools: Crowdcasting
  125. 135. Future tools: Prediction Markets
  126. 136. Future tools: Serious games Superstruct Jane McGonigal & Institute for the Future Evoke Jane McGonigal & The World Bank
  127. 137. Future tools: Co-creating Futures
  128. 138. Future tools: Involving in futures
  129. 139. Future tools: Expo 2010 - UK Pavilion
  130. 140. Future tools: Expo 2010 - Russian Pavilion
  131. 141. Future tools: Expo 2010 - Dutch Pavillion
  132. 142. Ваша любимая еда в 2061 году?
  133. 143. Design Probes: Habitat: Living off the Grid [email_address] www.summn.com

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