Designing Creative Spaces: Dutch-Russian Summit'10


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Designing Creative Spaces: Dutch-Russian Summit'10

  1. 1. creative spaces Joint Dutch-Russian Symposium on Strategic Innovation to be held during the Dutch Design Week , October 26-31, 2010, in Eindhoven, The Netherlands Draft Proposal
  2. 2. BACKGROUND The slides briefly present a concept of a joint Dutch-Russian symposium on strategic innovation which was suggested to held in Eindhoven, the Netherlands, during the Dutch Design Week (Oct. 2010). The idea of this symposium was proposed in the context of a new initiative by the Russian government, to develop an Innovation City in Skolkovo, near Moscow, already nicknamed the ‘Russian Silicon Valley’. We believe that the region of Eindhoven and its active efforts to trigger, support and promote technological and social innovation can be an informative and inspiring example for such an ambitious endeavor. The slides briefly present the key components of these activities and agencies in the region, such as Brainport and High Tech Campus, as well as outline a landscape of the design and art sectors in the city and region. Dutch Design Week is an annul show of the design industry and at the same time a creativity boosting event itself. The suggested symposium can leverage on both place and time of the DDW, and can become a platform for knowledge sharing, debates and discussions, and development of the new scenarios for the future ‘creative spaces’ of strategic innovation. It is also suggested to use a more creative format of such symposium, which would combine brainstorm sessions, immersive environments, and a ‘serious game’, all aimed to generate deeper insights and more powerful and transformative experiences for the participants.
  3. 3. SILICON VALLEY, RUSSIAN WAY “As part of President Dmitry Medvedev's plan to diversify Russia's economy through investment in innovation, the Kremlin has announced this year its plans to establish Russia's version of Silicon Valley in the Moscow region town of Skolkovo. “Aiming to reduce the economy's reliance upon raw materials, the plan aims for the new center to focus on Medvedev's five priorities for modernization: energy, information technology, telecommunications, biotechnology and nuclear technology. “Russian billionaire Viktor Vekselberg has been named chair of the council that will oversee the center's creation, and Medvedev has pledged to attract well-known scientists to work in the innovation hub.” - Moscow Times, March 21, 2010. “Zhores Alfyorov, a Nobel laureate physicist and State Duma deputy, was invited head up scientific research program of the new innovation city. Another Nobel laureate Roger Kornberg, an American biochemist, agreed to co-chair the scientific council of Skolkovo, said Kremlin first deputy chief of staff Vladislav Surkov” - Moscow Times, 2010. Former Intel chief Craig Barrett will co-chair the supervisory board of Russia’s own Silicon Valley, and Esther Dyson, chairman of EDventure and prominent expert on new, ‘digital’, way of entrepreneurship, was among the invited advisors.
  4. 4. SKOLKOVO INNOVATION CITY Skolkovo is the prestigious Moscow region town, which currently hosts a premier business school, the Moscow School of Management Skolkovo (a joint project by major Russian and international business leaders). The acceptance of the concept by both Russian and inter-national audiences was non unproblematic. Some see it as unnecessary budget expenditures in the time when the country needs to solve more urgent and acute tasks. Other are concerned with too dominant a role of the government, which might inhibit the true innovation and entrepreneurship. For example, Yevgeny Kaspersky, a prominent Russian technology entrepreneur, wants the scientific city to succeed but says the state's role should be limited to offering tax breaks and infrastructure. Indeed, innovative ideas are needed to launch an innovation city. Skolkovo
  5. 5. EINDHOVEN: LEADING IN TECHNOLOGY Eindhoven is the fifth largest city of the Netherlands, located in the in the province of North Brabant in the south of the country. In the end of 19th century brothers Philips founded a small light bulb factory in the city, that eventually grew into one of the largest electronics firms in the world. Philips' presence was the largest single contributing factor to the major growth of the city in the 20th century. It attracted and spun off many hi-tech companies, making Eindhoven a major technology and industrial hub. In 2005, a third of the total amount of money spent on research in the Netherlands was spent in or around Eindhoven. The relocation of the Philips headquarters to Amsterdam, and gradual move of the company’s production facilities forced the city to search for new identity and new economic and social models, leveraging on intellectual and cultural assets of the region.
  6. 6. BRAINPORT BrainPort is a nickname of one of the quickly growing innovation region in Europe, covering the South of Holland, north of Belgium (Leuven) and Western Germany (Aachen). Thanks to a high concentration of high-tech companies and research labs, large amount of skilled professionals, and high quality of life, free from many current problems of large urban agglomerations, Brainport becomes of the most attractive area for working and living. Currently Brainport has more than 50,000 jobs in the high-tech, automotive, manufacturing, biotech sectors, and in high-tech services. The region has the largest share of private RD Expenditures (36%), leading to high volumes of intellectual property production (e.g, more than half of patent applications filed each year in the Netherlands originates from Brainport). The region explores and experiments with new innovative patterns of cooperation between the business, academic and educational institutions, and the government, as expressed in its motto: Brainport: Creating the industries of the future
  7. 7. HIGH TECH CAMPUS High Tech Campus Eindhoven is an ecosystem of around 70 high- tech RD companies that operate in related fields. Here, research institutes meet application-driven businesses, knowledge networks meet business networks, industry meets academia and government. Open innovation is all about collaboration. With the current state of technology, a single-firm solution is a thing of the past. Specialist companies, knowledge institutes and governments are increasingly joining forces. “The technology palette is expanding. Electronics, micro-electronics, mechanics, embedded systems, IT, biotechnology: it is better to build an ecosystem in which companies can find one another”, says Rick Harvick (CTO, Philips Electronics) “Open innovation makes businesses less susceptible to fluctuations in the market. They can focus on their core competencies and substantially reduce the time-to-market in the industrialization from technology to products.”
  8. 8. STRIJP-S Strijp-S - what used to be the Philips industrial estate will become a new urban area, unique in every aspect. More than 66 acres will be turned into an inspiring environment with a mix of living, working, and recreation. With creativity and culture being made visible and tangible in all facets, Strijp-S becomes the Creative City, with an unequalled character, ambiance and personality. Working and living in Strijp-S will be quite an experience in itself. Beautiful office buildings will be blended with living areas, both enriched with creative cultural activities, closely knitted with everyday life. The environment itself will become enhanced and enchanted with new interactive lighting solutions, new digital interfaces, and smart spaces.
  9. 9. (ALMOST) THE CAPITAL OF DESIGN Ok, Eindhoven didn’t win the title of the European Capital of Design 2012 - this time! But the city is proud with its large and established design industry, well recognized in the Netherlands and abroad. Eindhoven hosts one of the largest Design Academies in Europe, Department of Industrial Design at the Techical University, has its own Design House, and welcomes 50+ large and small design agencies, including Philips Design, Van Berlo, JSPR, Twsited and many others Design Academy Concept by Philips Design Design House Department of Industrial Design Wide range of local design agencies
  10. 10. ART CULTURE IN EINDHOVEN Vanabbe Museum of contemporary art, with its rich collection of Russian and international avant-garde art and a very experimental curatorial programs, is one of the gems of cultural life in the city. But there are more than 30 other art museums and galleries in the city as well, creating a vibrant and dense cultural atmosphere. Moreover, art and culture are not confined inside the walls, the city has a large festival agenda, spreading through the year, Vanabbe Museum of Contemporary Art including Glow, a festival of light, STRP, one the largest festival of multimedia art, Flux-S, new festival of urban art, and many more events. QuickTime™ and a decompressor are needed to see this picture. The same museum during the Glow Eindhoven festival
  11. 11. DUTCH DESIGN WEEK Dutch Design Week is an annual event in Eindhoven, a showcase of the latest developments and achievements of the design industry in the country, and climax of creative life in the city. Last edition of the DDW spread around the city, and during one week was present in more than 60 different locations and places, attracting 150,000 visitors into 290 events. The 2010 edition will be held from 17 till 25 October.
  12. 12. CREATIVE SPACES {WORKING TITLE} We would like to organize a joint symposium between the Russian Skolkovo crew and a blend of local Dutch agencies, to - share the knowledge - pose questions - explore new ideas - search for better solutions creative all about designing, creating, sustaining, and elevating the ‘spaces for creativity‘, new formats of innovation spaces and business development, new forms of social innovation and societal transformation. We would like to use Dutch Design Week as both informing and inspiring occasion, a creative space itself that can stimulate more productive and thought-provoking a discussion. We would also like to propose a more innovative format of the event itself, which would include a ‘serious game’, to help to the participants to play Attention: A working logo, and ‘act-out’ possible scenarios, increasing their for inspirational purposes only! quality and enhancing the total experience.
  13. 13. WHO ARE ‘WE’? SUMM( )N Summ( )n is a team of professionals that helps companies and organizations to work with the possible futures: We co-create and co-explore the possible futures – because no single person holds all the truth and only together we can design our desired futures. We design immersive, multisensory environments to experience new emerging qualities of the futures – because it is not enough to only talk about them. Walking Backward to the Future: Future Telling: An installation A book and a business game We help people to interact and play with the futures – because playing helps us to suspend the disbelieves, unblock creativity, experiment and make mistakes. And we use a bit of magic too :) Internet of Dragons: A play-shop for the Council of the Internet of Things
  14. 14. TIMELINE SCOPE May June-August September October 23-31 ? ? ? ‘Aftercare’ (reporting and Finalization of communicating) Initiation: preparation Search of partners, key sponsors, participants. Registration for DDW Intro: Roundtable Scenario development Preparation: (in form of a game) Communication, Knowledge sharing search/selection of the participants. Development of the Experiencing the DDW game/program Logistical arrangements