GE Water Site Re-Design. GE partnered with Centerline to do a complete user-centered redesign of their Water & Process Technologies’ website. The previous site was not geared toward new customers, lacked a demand gen component, and presented the visitor with a disjointed experience that spanned multiple digital properties. Through in-depth user research, stakeholder interviews, a comprehensive information architecture, extensive content planning, wireframe creation, and visual design, Centerline was able to create a site that provided GE with a seamless online experience that surfaced the right information to the right audience and could more successfully drive leads.
Quantifiable Results. GE Water & Process Technologies’ new website resulted in an average of 250 warm inbound leads per month (up from zero prior to site launch), 60,000 visitors per month, and 134 new deals in the pipeline per month. This redesign lead to an overall 7-digit return for GE Water & Process Technologies.
The process included: Research and User Interviews, Persona Creation, Information Architecture, User Experience Planning, Design and QA.