Cait Smith and Lindsey Osterlund attended the 2016 CMO Exchange, an intimate conference with marketing leaders and sponsors from a variety of industries. At a roundtable they hosted, some common pain points bubbled up...
Marketers are in a windstorm of change, created by customer behavior, competitors, internal politics, rapid technology adoption, data sprawl and more.
We collected and synthesized the ideas from roundtable attendees, and crowd-sourced more ideas internally at Centerline. This resulted in a culmination of tips, tools and resources that marketing leaders can apply immediately.
Learn more at: http://www.centerline.net