Take a moment to review some of these items? Jot down 3 items from the list that you think would get used most frequently by your patrons. Does anyone want to share which items they chose to jot down?
Cengage Learning Training, Research & Libraries, DemoNow for Academic Libraries
Gale Cengage Learning
Audio for this webinar will come from your computer
speakers and will begin at the start of the session.
What is it?
Ideal for gaining consumer and market insight as users consider
• opening a business
• finding an untapped audience for their products/services
• analyzing the shifts and needs of a given population
• and so much more!
Provides users with access to robust and
highly-detailed demographic data
(spanning the entire U.S.).
What’s in it?
2010 Census Data Files
American Community Survey Data
Consumer Spending, Lifestyles, Attitudes, Brand Preferences
MOSAIC lifestyle Categories
Simmons National Community Survey
Maps & Geographic Business Intelligence
Who should use it?
• Established Small Business Owners
• Nonprofit Organizations
• Community Leaders
What can you do with it?
• Gather data for a business plan
• Find and analyze demographic information
• Market research with mapping tools
• Generate accurate mailing lists
• Location analysis
• Relocate/Expand a business
• Identify competition
• Track down an address
How can you use it?
SCENARIO: A Business School Student is asked to create a new
product or service for a new business. They are tasked with writing a
Business Plan for this new product or service. Their Business Plan
requires a Marketing Plan section where they need to address their
Target Market(s) and their marketing strategy.
- age, gender, etc.
- attitudes, interests, lifestyles, etc.
• Consumer Spending data
• Household incomes
• Area Population