Email Marketing

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Email Marketing

  1. 1. E-Mail Marketing and Deliverability
  2. 2. Agenda Today: E-Mail Marketing  Glossary of Terms  Pros and Cons of E-Mail Marketing  E-Mail Deliverability  Blocked E-mail  Why it happens, how to avoid it  Best Practices in E-Mail Writing (manage recipient perception)
  3. 3. Glossary of Terms Above the fold  E-mail Blocking / E-mail Deliverability  HTML E-mail  Open Rate  Opt-in (or Subscribe)  Opt-out (or Unsubscribe)  Spam  WIIFM 
  4. 4. Pros / Cons of E-Mail Marketing  Pros  Inexpensive  Easy – well, kinda easy  Trackable / Reporting  Cons  Risk of hurting your brand  Open rates can be misleading  Troublesome: Avoiding spam

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