How To: Pinterest for Marketing

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What are the best ways to use Pinterest for marketing? How are major brands using Pinterest?

Alaina Shearer, Chief Digital Strategist of Cement Marketing, shows you the way. Also read: http://cementmarketing.com/top-3-reasons-why-pinterest-matters/

Published in: Business, News & Politics
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  • How To: Pinterest for Marketing

    1. 1. PINTEREST FOR BUSINESS A workshop. Chime in at any time.
    2. 2. 1. MAKE SURE IT’S A FITPredominantly women interested in style, recipes, home decorating and travel.
    3. 3. 2. ADD A PIN IT BUTTON Add a Pin It button to your Website http://pinterest.com/about/goodies/
    4. 4. 3. IT’S NOT ABOUT YOU.Don’t “pin” only your products. Pin items similar to yours. Show your expertise, your taste.
    5. 5. 4. FOLLOW THE BIG GUYSFollow the big guys for inspiration, but only inspiration - Pinterest is about your brand’s personality, not theirs.
    6. 6. 5. LEARN WHAT WORKS200 characters and up have higher re-pin rate, photos are critical, and staying on topic is key.
    7. 7. 6. PIN FOR SEARCHLinks are “no-follow” - but, let’s pretend they aren’t.
    8. 8. 6. PIN FOR SEARCHLinks are “no-follow” - but, let’s pretend they aren’t.
    9. 9. 7. BE CREATIVE WITH BOARDS Fantastic board content attracts and tells a story
    10. 10. THE BIG BOYSHow Victoria’s Secret is using Pinterest
    11. 11. THE BIG BOYSHow Victoria’s Secret is using Pinterest
    12. 12. THE BIG BOYSHow Victoria’s Secret is using Pinterest
    13. 13. ANOTHER EXAMPLECreate a board, you’re entered to win
    14. 14. IDEAL STRATEGY“Pin this to win.” Not, “make a board”

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