Role of Digital Marketing - Cem Cinlar , PhD.

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Role of Digital Marketing in The Integrated Marketing Plans by Cem Cinlar ,PhD.

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Role of Digital Marketing - Cem Cinlar , PhD.

  1. 1. 24 KASIM 20114. MARKET CODE PAZARLAMA ve SATIŞ SEMİNERLERİPANEL: Entegre Pazarlama Sürecinde Dijital Başrolde mi?Moderatör: Dr. Cem Çınlar - Tick Tock Boom Genel Koordinatörü
  2. 2. download: www.slideshare.net/cemcinlarCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  3. 3. INTEGRATED MARKETINGCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  4. 4. Strategy aimed at The mix of traditional & unifying different digital marketing &marketing methods & promotions . channels. www.marketingplaninfo.com
  5. 5. DIGITAL MARKETINGCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  6. 6. The promotion of products or brands via one or moreforms of electronic media. www.ghweston.co.uk
  7. 7. What the …?
  8. 8. PROFESSIONALSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  9. 9. Increase The Productivity
  10. 10. The Most Important for Marketing
  11. 11. New Technologies on The Rise
  12. 12. What the …?
  13. 13. DIGITAL COMMUNICATIONCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  14. 14. Data Transfer
  15. 15. Broadband Internet Users
  16. 16. Internet Subscribers 3G Users
  17. 17. Net Sales Revenue (quarterly)
  18. 18. One way or anothereverybody is connected.
  19. 19. Communication with friends
  20. 20. download: www.slideshare.net/cemcinlarCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  21. 21. What the …?
  22. 22. MOBILECem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  23. 23. Sizing Up the Conflict
  24. 24. Being ‘Connected’ in 2016 & Beyond
  25. 25. 2020: Big Data + Velocity, Variety & Complexity
  26. 26. Mobile Marketing Tactics
  27. 27. What the …?
  28. 28. SOCIAL NETWORKSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  29. 29. % 14 COMMERCIALS% 78 FRIENDS
  30. 30. Marketing Tactics (using/planning)
  31. 31. Marketing Tactics (Social)
  32. 32. Reasons that Join Fan Pages
  33. 33. What have you done?
  34. 34. Social Media Tactics
  35. 35. Social Media Map
  36. 36. Fundamentally ChangedThe Groundswell: A social trend in which people use technologies to get whatthey need from eachother, rather than from traditional institutions likecorporations…. people’s desire to connect, use new interactive technologies andonline economics”
  37. 37. What the …?
  38. 38. BLOGSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  39. 39. Which types of blog … 54 Countries 37.600 Participant
  40. 40. Which types of blog 54 Countries 37.600 Participant
  41. 41. What the …?
  42. 42. MONITORING & ANALYSIS CRM & SOCIAL CRMCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  43. 43. Transforming The Customer Experience
  44. 44. Shifting CRM to SCRM
  45. 45. Apple & Pear ?
  46. 46. Architecture of Promoting
  47. 47. What the …?
  48. 48. APPLICATIONSCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  49. 49. download: www.slideshare.net/cemcinlarCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  50. 50. Q&A Questions pleaseCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education
  51. 51. Thank YouCem Çınlar, PhD.Prepared for Market Code Sales and Marketing SeminarsNot for Sale – use only for education

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