Online Communication Lesson 6 B

463 views

Published on

The sixth lesson of Online Communication. Content, content management, content marketing, community, online community management, digital agencies, choosing an agency, guide your digital agency. Flash materials, videos and some critical pages are not included. Educational use only!

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
463
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Communication Lesson 6 B

  1. 1. ONLINE COMMUNICATION VI CONTENT, CONTENT MANAGEMENT, CONTENT MARKETING, COMMUNITY, ONLINE COMMUNITY MANAGEMENT, DIGITAL AGENCIES, CHOOSING AN AGENCY, GUIDE YOUR DIGITAL AGENCY Dr. CEM ÇINLAR 17.12.2012 1Online Communication 6 Cem Cinlar
  2. 2. ContentAgencyChoosing An AgencyGuide Your Digital AgencyOnline Communication 6 Cem Cinlar 2
  3. 3. Digital AgencyOnline Communication 6 Cem Cinlar 3
  4. 4. Do you really need a digital agency?Online Communication 6 Cem Cinlar 4
  5. 5. BEFORE THE MEETINGOnline Communication 6 Cem Cinlar 5
  6. 6. 1 Make sure that your communication & marketing strategies are readyOnline Communication 6 Cem Cinlar 6
  7. 7. 2 Prepare a lists of experienced and new agencies.Online Communication 6 Cem Cinlar 7
  8. 8. 3 Make a deep research about the subject.Online Communication 6 Cem Cinlar 8
  9. 9. 4 Prepare a list of your expectations and control.Online Communication 6 Cem Cinlar 9
  10. 10. Control List Size / awareness Perception & point of view Professional connections Strategic approach Experiences Responsibles Sectoral competence Evaluation Payment possibilities Client list (not ORM Comp.) ReflectionOnline Communication 6 Cem Cinlar
  11. 11. DURING THE MEETINGOnline Communication 6 Cem Cinlar 11
  12. 12. Experience Linguistic performance Online Communication / Cases B2B & B2C Technological competence Sectoral knowledge Laws Reporting AnalysisOnline Communication 6 Cem Cinlar
  13. 13. Competency Technologic Programming Apps Mobile Widgets, etc. The Internet experience Brand management Project management Content managementOnline Communication 6 Cem Cinlar
  14. 14. Background & Connections Education Social Media Channels Seeding MonitoringOnline Communication 6 Cem Cinlar
  15. 15. BEWARE!Online Communication 6 Cem Cinlar 15
  16. 16. Do’s Listen Measure their communication Using language Short & sufficient Quality of answers Test what they show Take notes to share Examine project management style Take details of reporting & analysisOnline Communication 6 Cem Cinlar
  17. 17. Do’s Be objective Ask for case studies Learn their team mechanics Identify differentiations Encourage them to talk Examine if they are solution oriented Tolarate creative agencies Let them know that you have high expectations.Online Communication 6 Cem Cinlar
  18. 18. Don’ts Be wise guy Talk much Stuck on small issues Judge Rat race Compete Bargain Focus your phoneOnline Communication 6 Cem Cinlar
  19. 19. Create a crisis simulation and ask them to manage!Online Communication 6 Cem Cinlar 19
  20. 20. WHILE CHOOSINGOnline Communication 6 Cem Cinlar 20
  21. 21. Keep in mind Size does not matter. Choose the proper one. Search for satisfying knowledge (not an exam) Measuring – reporting & analysis capabilities Tools compatibility Range of services Secrecy approach Add valueOnline Communication 6 Cem Cinlar
  22. 22. Act quickly but take your Time!Online Communication 6 Cem Cinlar 22
  23. 23. Focus on the things that you can not manage!Online Communication 6 Cem Cinlar 23
  24. 24. Don’t focus on underspend!Online Communication 6 Cem Cinlar 24
  25. 25. Did you like them ?Online Communication 6 Cem Cinlar 25
  26. 26. MANAGEABLEOnline Communication 6 Cem Cinlar 26
  27. 27. Analysis Monitoring Benchmarks C&E SWOT OtherOnline Communication 6 Cem Cinlar 27
  28. 28. Graphics & Charts GANTT RACI Flow MindMap Infographics & videographicsOnline Communication 6 Cem Cinlar 28
  29. 29. Plans Daily communication tables Weekly subjects Mounthly communication tables Crisis management Risk management Social CRMOnline Communication 6 Cem Cinlar 29
  30. 30. Tools Guidelines Monitoring Management panels ApplicationsOnline Communication 6 Cem Cinlar 30
  31. 31. Needs KPI ROI ROA Reports Daily Weekly Monthly Semi-annually AnnuallyOnline Communication 6 Cem Cinlar 31
  32. 32. STARTOnline Communication 6 Cem Cinlar 32
  33. 33. Prepare a Brief Background Company, project, etc. Objectives Target, content, engage, etc. Functionality Elements, related projects, links, etc. Requirements Technical considerations, rules, etc. Expectations Presentation, etc. Timescales Timeline, etc.Online Communication 6 Budget Cem Cinlar
  34. 34. The List of Start Benchmark SWOT Mind Map Objectives & goals Strategy & tactics Plans & guidelines RACI chart GANTT chart Flow chart ContentOnline Communication 6 Cem Cinlar
  35. 35. Thank youPlease kindly find the presentation @www.slideshare.net/cemcinlarFacebook.com/cemcinlarTwitter.com/cemcinlarFoursquare.com/cemcinlarLinkedin.com/in/cemcinlarOnline Communication 6 Cem Cinlar 35

×