Online Communication Lesson 5 A

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The fifth lesson of Online Communication. Online Reputation Management, Online Crisis Management, Online Risk Management, Social CRM. Flash materials, videos and some critical pages are not included. Educational use only!

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Online Communication Lesson 5 A

  1. 1. Online Communication V Online Reputation Management, Crisis Management, Risk Management, Social CRM Dr. Cem Cinlar 10.12.2012Online Communication Lesson 5 Cem Cinlar
  2. 2. Content Online Reputation Online Reputation Management 2Online Communication Lesson 5 Cem Cinlar
  3. 3. Q Is reputation a value? Value of what? 3Online Communication Lesson 5
  4. 4. Reputation- overall quality or character as seen or judged by people in general- recognition by other people of some characteristic or ability <has the reputation of being clever>- a place in public esteem or regard : good name <trying to protect his reputation> 4Online Communication Lesson 5 Cem Cinlar http://bit.ly/125FTAp
  5. 5. Digital FootprintYour digital footprint iseverything on theInternet that is about you. 5Online Communication Lesson 5 http://bit.ly/XxwRNe
  6. 6. Digital Footprint- Your blog or website- A profile or your profile on Facebook, Google+ or Linkedin, etc.- Photographs or videos, shared or posted online about you- Anything you have written or that has been written on discussion boards, blogs, or in articles about you. 6Online Communication Lesson 5 http://bit.ly/TLcubO
  7. 7. Digital FootprintAdvantages- Build a positive online presence- Control the information about you- Share your CV on professional networks- Expand your range of contacts- Access to potential employers- Update your profile in a cost- and time-effective way 7Online Communication Lesson 5 Cem Cinlar
  8. 8. Digital FootprintAdvantages- Some sectors may expect you to have a digital footprint- Show your creativity- Add your reviews for positive online presence- Share your special content about your experience- Position as a opinion leader- Create e-portfolio 8Online Communication Lesson 5 Cem Cinlar
  9. 9. 9Online Communication Lesson 5 http://on.mash.to/RHgvA6
  10. 10. Digital FootprintAttention (while you enhance your digital footprint)- Consider your knowledge- Compare ‘‘cost x time’’ effectiveness- Add value- Trend or hype- Effects on search engines- Check neccessity 10Online Communication Lesson 5 Cem Cinlar
  11. 11. Digital FootprintMake sure (while you enhance your digital footprint)- Your personal and professional life are separated- Change your privacy settings- Not to use fake personas- Not forget to be sincere, polite and respectful- Effects on search engines- Check neccessity- Results are reachable for everyone 11Online Communication Lesson 5 Cem Cinlar
  12. 12. Digital FootprintMake sure (while you enhance your digital footprint)- Avoid sharing (post, tag, interview or article) - Personal information - Business secrets - Information (permission) or potential problems about your friends, family members, colleagues or competitors - Inappropriate language, ill-advised comments or jokes - Violation of any rights 12Online Communication Lesson 5 Cem Cinlar
  13. 13. Learn your rights 13Online Communication Lesson 5 Cem Cinlar
  14. 14. Learn the laws 14Online Communication Lesson 5 Cem Cinlar
  15. 15. Reputation Value What are the most important subjects of reputation? Why do you enhance your online reputation? How do you enhance your online reputation? How do you analyse your online reputation? 15Online Communication Lesson 5 Cem Cinlar
  16. 16. Take or buy relavant Account & Domain Names 16Online Communication Lesson 5 Cem Cinlar
  17. 17. Online Reputation Management Life Cycle ‘9 Steps’ by Cem Cinlar 2012 17Online Communication Lesson 5 Cem Cinlar
  18. 18. STEP 1: Monitoring Yourself(brand or product), competitors, rivals, opinion or sectoral leaders, etc. 18Online Communication Lesson 5 Cem Cinlar
  19. 19. STEP 2: Analyse Learn who, what, where, when, why, how! 19Online Communication Lesson 5 Cem Cinlar
  20. 20. STEP 3: Free Fields - Situation Spoken & unspoken areas & subjects, actions - reactions, etc. 20Online Communication Lesson 5 Cem Cinlar
  21. 21. STEP 4: Decision Your knowledge, positioning, etc. 21Online Communication Lesson 5 Cem Cinlar
  22. 22. STEP 5: Planning What, where, when, why, how! 22Online Communication Lesson 5 Cem Cinlar
  23. 23. STEP 6: Feeding Your knowledge, materials, content, positioning Use SEO, testimonials, etc. 23Online Communication Lesson 5 Cem Cinlar
  24. 24. STEP 7: Linking Expand awareness, use potential and related areas, etc. 24Online Communication Lesson 5 Cem Cinlar
  25. 25. STEP 8: Monitoring Situation assessment & keywords check, etc. 25Online Communication Lesson 5 Cem Cinlar
  26. 26. STEP 9: Replanning Re-evaluate: What, where, when, why, how! 26Online Communication Lesson 5 Cem Cinlar
  27. 27. Why do I need ? 27Online Communication Lesson 5 Cem Cinlar
  28. 28. 28Online Communication Lesson 5 http://on.mash.to/RHgvA6
  29. 29. Online Reputation Management- Take proactive action- Listen to your current and potential customers- Respond or change the direction of the conversation- Identify the negative issues- React as quickly as possible to a potential crisis- Prevent, manage and repair crisis- Promote positive company and executive information 29Online Communication Lesson 5 Cem Cinlar
  30. 30. 30Online Communication Lesson 5 http://on.mash.to/RHgvA6
  31. 31. The potential cases of Online Reputation Management 31Online Communication Lesson 5 Cem Cinlar
  32. 32. Online Reputation Management Cases- Squatted usernames- Squatted domains- Doppelgangers- Job changes- Name changes- Negative comments or content- Defamation (law / free speech)- False information (opinion or statements)- Fake profiles 32Online Communication Lesson 5 Cem Cinlar http://bit.ly/UKckSQ
  33. 33. Online Reputation Management Cases- Trademark infringement- Online news, reviews & interviews- Legal documents- Complaints & complaints sites- Competitor attacks- Hate sites & threats- Personal scandals- Corporate scandals- Industry perceptions 33Online Communication Lesson 5 Cem Cinlar http://bit.ly/UKckSQ
  34. 34. Who cares reputation ? 34Online Communication Lesson 5 Cem Cinlar
  35. 35. Online Reputation Management is for- Consumers- Business partners- Stock holders- Marketers- Journalists- Prospective employers- Co-workers- Potantial employee- Personal contacts 35Online Communication Lesson 5 Cem Cinlar http://bit.ly/UKckSQ
  36. 36. Online Reputation Management Tools (A to Z) - BoomSocial.com - ReputationDefender.com - BoomSonar.com - SamePoint - Delicious - Socialbakers.com - FindMeOn.com - SocialURL.com - Google Alert & Adwords - Versionista - Google Analytics & SideWiki - Technorati - Keotag.com - Venyo.org - Klout - Wikipedia & About.me - Knowem & Namechk - Yahoo! Site Explorer - Naymz.com - Zoolit.com 36Online Communication Lesson 5 Cem Cinlar
  37. 37. 37Online Communication Lesson 5 http://on.mash.to/RHgvA6
  38. 38. If necessary*; conversation is the first, * Evaluate the situation, you don’t need to give answer all 38Online Communication Lesson 5 Cem Cinlar
  39. 39. Call out lawyers as the last option! 39Online Communication Lesson 5 Cem Cinlar
  40. 40. Thank you. Please kindly find the presentation : www.slideshare.net/cemcinlar Facebook.com/cemcinlar Twitter.com/cemcinlar Foursquare.com/cemcinlar Linkedin.com/in/cemcinlar 40Online Communication Lesson 5

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