ONLINE COMMUNICATION III       Y GENERATION, SOCIAL MEDIA FUNDAMENTALS,   SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA GUIDELINES...
ContentSocial Media GuidelineSocial Media ManagementA Model for Start-upsSocial GamesSocial Media ComponentsOnline Communi...
Social Media GuidelineOnline Communication 3   Cem Cinlar   3
Online Policies -     Empower customers & employees -     Risk management -     Protection & support -     Confidentiality...
Social Media Guideline  - Corporate code of conduct for employees who  post content on social media as part of their job  ...
Social Media Guideline                         Complete it before                           social media                  ...
Social Media Guideline  - Use it for brand pages  - Do not mandate that employees must use it with their    personal accou...
Advantages of The Guideline  - Develops social media strategy and improves social    media performance  - Gives everyone t...
Disadvantages of The Guideline  -     Limits the communication  -     Limits style of the communication  -     Hard to exp...
Social Media Management       FundamentalsOnline Communication 3   Cem Cinlar   10
Clearify These in The First Step  - Organisational network structure          - Primary responsibility          - Team of ...
Clearify These in The Second Step   - Define your expectations and goals   - Platforms/sites           - Territory        ...
Clearify These in The Third Step  - Content creation          - Affects on other relations          - Context          - L...
Online Communication 3                  14                         http://bit.ly/UkMKE3
Online Communication 3   Cem Cinlar                  15                                      http://bit.ly/UkMKE3
Online Communication 3                  16                         http://bit.ly/UkMKE3
Social Media ManagementOnline Communication 3   Cem Cinlar   17
SM Management Life Cycle                Real-time and           Measuring relevant             Active participation       ...
Content vs Conversation                          Content is The King                               but first              ...
20
21
22
23
24http://bit.ly/TlyCdy
Social Media      Socializing     News      Video     Photo     Bookmarking    Music    Viral    Business    Sites        ...
26
A Model for Startups             How can social media be beneficial?Online Communication 3                             27
Reciever & Content Based      Characteristics    First                Second   Visual   Audiotory   Read/Write   Kinesthet...
Use Blog!            29
A Model for Start-ups                                         30Online Communication 3      Cem Cinlar
ProjectLife Cycle     Cem Cinlar                  31
ProjectLife Cycle    Cem Cinlar                 32
Social GamesOnline Communication 3              Cem Cinlar   33
Social Games   Reward Mechanisms:   Internal Motivation   (fun, power, love, meaning etc)   External Motivation   (points,...
Brand Types & SG                         - Fashion and apparel brands : Shopping games                         - Restauran...
Social Games                         East-Side Games                         GameDuell                         IGG        ...
Social Games                                r                                e                                g           ...
Social Media Components                   Please help develop the lists!Online Communication 3                            ...
Tools          radian6              boomsonar                  tweetdeck                     hootsuite                    ...
Social Networks          facebook              myspace                 friendster                     ningtool            ...
Social Search          google – realtime - blogsearch             bing - social                  socialmention            ...
Microblogging          twitter              tumblr                  friendfeed                      brightkite            ...
Social Gaming          activeworlds              smallworlds                 secondlife                     yogurtistan   ...
Video          youtube             dailymotion                 vimeo                    metacafe                       izl...
B2B Social          linkedin              slideshare                  scribd                      docstoc                 ...
Photo Sites          flickr              webshots                 picasa                     fotolog                      ...
Photo Sites          flickr              webshots                 picasa                     fotolog                      ...
Bookmarking          stumbleupon             delicious                 digg                     reddit                    ...
URL Shorteners          bitly              tinyurl                  ow.ly                      shorturl                   ...
Wikis          wikipedia             wikia                 quora                    wiki                       twikiOnline...
Casting          ustream              livestream                  blogtv                      stickamOnline Communication ...
Couponing          groupon             socialbuy                 livingsocial                     opentable               ...
Blogging          blogger             tumbler                 wordpress                    livejournal                    ...
Reviews & Travel          tripadvisor              urbanspoon                  lonelyplanet                      insiderpa...
Mobile & LBS             (Location Based Services)          foursquare              gowalla                 scvngr        ...
International Social          odnoklassniki.ru             hyves.nl                 mixi.jp                    wretch.cc  ...
Music          pandora             last.fm     ping.fm-tool                 grooveshark                     thesixtyone   ...
Podcast          itunes              librivox                  podfeed                      podcast                       ...
Conferences          searchenginestrategies              searchmarketingexpo                         socialmediasonference...
Thank youPlease kindly find the presentation @www.slideshare.net/cemcinlarFacebook.com/cemcinlarTwitter.com/cemcinlarFours...
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Online Communication Lesson 3 B / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games

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The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games. Flash materials, videos and some critical pages are not included. Educational use only!

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
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Online Communication Lesson 3 B / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games

  1. 1. ONLINE COMMUNICATION III Y GENERATION, SOCIAL MEDIA FUNDAMENTALS, SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA GUIDELINES, SOCIAL MEDIA COMPONENTS, SOCIAL GAMES Dr. CEM ÇINLAR 26.11.2012Online Communication 3 1
  2. 2. ContentSocial Media GuidelineSocial Media ManagementA Model for Start-upsSocial GamesSocial Media ComponentsOnline Communication 3 Cem Cinlar 2
  3. 3. Social Media GuidelineOnline Communication 3 Cem Cinlar 3
  4. 4. Online Policies - Empower customers & employees - Risk management - Protection & support - Confidentiality & proprietary - Transparency - ResponsibilityOnline Communication 3 Cem Cinlar 4
  5. 5. Social Media Guideline - Corporate code of conduct for employees who post content on social media as part of their job or as a private person - Content to set expectations for appropriate behavior and ensure that an employees posts will not expose the company to legal problems or public embarrassmentOnline Communication 3 Cem Cinlar 5 http://bit.ly/Shec4H
  6. 6. Social Media Guideline Complete it before social media engagementOnline Communication 3 Cem Cinlar 6
  7. 7. Social Media Guideline - Use it for brand pages - Do not mandate that employees must use it with their personal accounts - Just share your knowledge - Consider any legal ramifications of not following laws - Confidentiality of trade secrets and informationOnline Communication 3 Cem Cinlar 7
  8. 8. Advantages of The Guideline - Develops social media strategy and improves social media performance - Gives everyone the key of collaboration - Builds your online communities easier - Responds to emergencies faster - A direct impact on your successOnline Communication 3 Cem Cinlar 8
  9. 9. Disadvantages of The Guideline - Limits the communication - Limits style of the communication - Hard to explain to the employees - Hard to change once prepared - Hard to follow & learn - Resistance occurs - Enreachment with case studies is a necessityOnline Communication 3 Cem Cinlar 9
  10. 10. Social Media Management FundamentalsOnline Communication 3 Cem Cinlar 10
  11. 11. Clearify These in The First Step - Organisational network structure - Primary responsibility - Team of social media - Management (daily interaction) & maintenance (agency) - Reporter & analysist (evaluating) - Weekends - Monitoring tool - Measurement detailsOnline Communication 3 Cem Cinlar 11
  12. 12. Clearify These in The Second Step - Define your expectations and goals - Platforms/sites - Territory - Match with your target audiences - Style - Engagement - Conversation - Reaction speed (in the following two hours suggested) Online Communication 3 Cem Cinlar 12
  13. 13. Clearify These in The Third Step - Content creation - Affects on other relations - Context - List of unwanted subjects - Link to other media plans - Communications before and after launch - Promoting your platforms/sites - KPI & ROI & ROAOnline Communication 3 Cem Cinlar 13
  14. 14. Online Communication 3 14 http://bit.ly/UkMKE3
  15. 15. Online Communication 3 Cem Cinlar 15 http://bit.ly/UkMKE3
  16. 16. Online Communication 3 16 http://bit.ly/UkMKE3
  17. 17. Social Media ManagementOnline Communication 3 Cem Cinlar 17
  18. 18. SM Management Life Cycle Real-time and Measuring relevant Active participation relevant results results and testing of the insights Defining Analyzing and Decision for the events, Analysis andThe Keywords reporting of creating actionable insights, reports of relevant results find out useful content evaluation Improving Process Liaise with the team (Corporate & Agency) Online Communication 3 Cem Cinlar 2012 18
  19. 19. Content vs Conversation Content is The King but first Create a ConversationOnline Communication 3 Cem Cinlar 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24http://bit.ly/TlyCdy
  25. 25. Social Media Socializing News Video Photo Bookmarking Music Viral Business Sites Sharing Sharing Sharing EffectDeliciousDiggFacebookFlickrGoogle+LinkedinMySpacePinterestRedditSlideshareStumbleuponSoundcloudTwitterYouTube 25 Usable The Best Cem Cinlar 2012
  26. 26. 26
  27. 27. A Model for Startups How can social media be beneficial?Online Communication 3 27
  28. 28. Reciever & Content Based Characteristics First Second Visual Audiotory Read/Write KinestheticOnline Communication 3 Cem Cinlar 2012 28
  29. 29. Use Blog! 29
  30. 30. A Model for Start-ups 30Online Communication 3 Cem Cinlar
  31. 31. ProjectLife Cycle Cem Cinlar 31
  32. 32. ProjectLife Cycle Cem Cinlar 32
  33. 33. Social GamesOnline Communication 3 Cem Cinlar 33
  34. 34. Social Games Reward Mechanisms: Internal Motivation (fun, power, love, meaning etc) External Motivation (points, badges, punishments, levels etc) Reward = Motivation http://bit.ly/TU1bKp http://bit.ly/UPIOr0 Status—reaching the end of the race first could be replaced by a new title or being referenced in the annual report as the main facilitator of success Access—instead of unlocking secret levels maybe it’s about the opportunity to participate in real world events like conferences or invites to executive meetings Power—not just more weapons but maybe the chance to make budget or policy and other creative decisions Stuff—sometimes cash, sometimes things like gifts, trips and other real life experiences 34Online Communication 3 Cem Cinlar http://bit.ly/WnXOOa
  35. 35. Brand Types & SG - Fashion and apparel brands : Shopping games - Restaurant chains : City-building or restaurant- management games - Entertainment media brands : Nightlife games - Consumer packaged good brands : Pet games - Automotive companies : Car games - Travel brands : Gambling games - Credit and insurance companies : Resource management and farming games.Online Communication 3 35 http://bit.ly/Tl8Wgf
  36. 36. Social Games East-Side Games GameDuell IGG Kabam Kenshoo Social King.com Offerpop PlaySpace SGN Social Point WoogaOnline Communication 3 36 http://bit.ly/R6iFZu
  37. 37. Social Games r e g r e s s i o n http://bit.ly/XLa4OXOnline Communication 3 37
  38. 38. Social Media Components Please help develop the lists!Online Communication 3 38
  39. 39. Tools radian6 boomsonar tweetdeck hootsuite sysomos socialeye kloutOnline Communication 3 39
  40. 40. Social Networks facebook myspace friendster ningtool bebo orkut hi5Online Communication 3 40
  41. 41. Social Search google – realtime - blogsearch bing - social socialmention technorati alltop yandex snOnline Communication 3 41
  42. 42. Microblogging twitter tumblr friendfeed brightkite plurk identi.caOnline Communication 3 42
  43. 43. Social Gaming activeworlds smallworlds secondlife yogurtistan zynga habbo imvuOnline Communication 3 43
  44. 44. Video youtube dailymotion vimeo metacafe izlesene vidivodoOnline Communication 3 44
  45. 45. B2B Social linkedin slideshare scribd docstoc plaxo xingOnline Communication 3 45
  46. 46. Photo Sites flickr webshots picasa fotolog photobucket multiplyOnline Communication 3 46
  47. 47. Photo Sites flickr webshots picasa fotolog photobucket multiplyOnline Communication 3 47
  48. 48. Bookmarking stumbleupon delicious digg reddit sphinn farkOnline Communication 3 48
  49. 49. URL Shorteners bitly tinyurl ow.ly shorturl tr.im is.gdOnline Communication 3 49
  50. 50. Wikis wikipedia wikia quora wiki twikiOnline Communication 3 50
  51. 51. Casting ustream livestream blogtv stickamOnline Communication 3 51
  52. 52. Couponing groupon socialbuy livingsocial opentable grupanya yakala.coOnline Communication 3 52
  53. 53. Blogging blogger tumbler wordpress livejournal disqus Tool posterousOnline Communication 3 53
  54. 54. Reviews & Travel tripadvisor urbanspoon lonelyplanet insiderpages citysearch gplaces yelpOnline Communication 3 54
  55. 55. Mobile & LBS (Location Based Services) foursquare gowalla scvngr fb-places whrrl dopplr whereOnline Communication 3 55
  56. 56. International Social odnoklassniki.ru hyves.nl mixi.jp wretch.cc cloob iwiw vkOnline Communication 3 56
  57. 57. Music pandora last.fm ping.fm-tool grooveshark thesixtyone soundcloud slacker ilikeOnline Communication 3 57
  58. 58. Podcast itunes librivox podfeed podcast podcastelly odeoOnline Communication 3 58
  59. 59. Conferences searchenginestrategies searchmarketingexpo socialmediasonference blogworldexpo web2summit sxsw lewebOnline Communication 3 59
  60. 60. Thank youPlease kindly find the presentation @www.slideshare.net/cemcinlarFacebook.com/cemcinlarTwitter.com/cemcinlarFoursquare.com/cemcinlarLinkedin.com/in/cemcinlarOnline Communication 3 60

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