minor sports engelse presentatie

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minor sports engelse presentatie

  1. 1. The key to success How to promote a minor sport?
  2. 2. Table of contentsO IntroductionO The key to successO Rugby & Golf: a success storyO Case study: hockey
  3. 3. The key to successO Simplified rules;O Promotion campaign;O Endorser (role model, characteristic);O Big sponsors;O Simple equipment and accessibility;O Promote new markets.
  4. 4. Rugby promotional
  5. 5. Rugby: succes storyO Simplified rules: Rugby SevensO Promotion campaign; William Lawson, USAO Endorser; Chabal, WilkinsonO Big sponsors; Guinness, SkyO Simple equipment; Rugby ballO accessibility; Not yetO Promote new markets; USA
  6. 6. Nike commercial
  7. 7. Golf: succes storyO Simplified rules; Not yetO Promotion campaign; Nike commercial, Start to golfO Endorser: Tiger Woods, Rory McllroyO Big sponsors; Nike, Rolex, AT&TO Simple equipment; Still expensiveO accessibility; Still difficultO Promote new markets; Global market
  8. 8. Case study HockeyO Simplified rules  difficult rulesO Promotion campaign  no promotionO Endorser: Jamie Dwyer, Kate Hollywood  Who knows them?O Big sponsors  only local sponsorsO Simple equipment; Stick, BallO accessibility  still elitistO Promote new markets  not global
  9. 9. The endO Thibault TangheO Arne Van Den HoeckO Cedric Van Damme

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