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Cooper 8.2 Bba 311

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A portfolio project

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Cooper 8.2 Bba 311

  1. 1. E-Commerce Business Concept and Proposal BBA 311 Cedric Cooper
  2. 2. Business Concept Businesses: <ul><li>Going from Traditional to E-Commerce </li></ul><ul><ul><li>Publishing International </li></ul></ul><ul><ul><li>Cedric Cooper Enterprise </li></ul></ul><ul><ul><li>Reliable Transportation Services </li></ul></ul><ul><li>Business Description </li></ul><ul><ul><li>Business-to-Consumer (B2C) </li></ul></ul><ul><ul><li>Business-to-Business (B2B) </li></ul></ul><ul><ul><li>Combined: Integrated Site B2CB2B </li></ul></ul>
  3. 3. Executive Statement <ul><li>Mission Statement: </li></ul><ul><li>The integration of health, publishing, air travel and ground transportation into one B2CB2B e-commerce site is built for customer satisfaction. Customers may voice their concerns, offer compliments, or make complaints. You speak, we listen. We have earned your TRUST! </li></ul><ul><li>My Goal: </li></ul><ul><ul><li>Convert Site Visitors Into Buyers </li></ul></ul><ul><ul><li>Make Loyal Customers </li></ul></ul><ul><ul><li>Maintain Low Customer Retention </li></ul></ul><ul><ul><li>Sustain High Customer Base </li></ul></ul><ul><ul><li>Create Employment and Stay True to Mission </li></ul></ul>
  4. 4. Executive Summary Continue <ul><li>Distribute Information </li></ul><ul><li>Reach Customers </li></ul><ul><li>Maximize Use of Business Model </li></ul><ul><li>Reduce Costs </li></ul><ul><li>Generate Savings </li></ul>
  5. 5. View of B2CB2B Site
  6. 6. 8-Required Components 15.95 19.95 0 Authorize.net Dow Commerce Alphasoftware.com CreditCard Software 8 1,478.00 564.90 231.43 Total 1395.00 299 0 AdvanTrak FileMaker Pro 9 Alphasoftware.com Database 7 0 0 0 AVG Anti-virus Spyware Blaster Alphasoftware.com Security Software 6 10 0 0 Authorize.net Merchant Warehouse Alphasoftware.com Shopping Cart 5 10.0 195 199 Authorize.net Merchant Warehouse Alphasoftware.com OnlineMerchant Account 4 4.95 6.95 4.95 Hostmaster.com Inmotion.com Justhost.com Web Hosting 3 29.95 15 19.99 Road Runner SBC Comcast.net ISP 2 6.99 29.00 7.49 Godaddy.com Directnic.co AllDomains.com Domain Name 1 Price V 3 Price V 2 Price V 1 Vendor#3 Vendor #2 Vendor #1 Name Item
  7. 7. Internet Service Providers <ul><li>Web Hosting - 3 ISPs: </li></ul><ul><ul><li>Hostmaster.com (ISP) $9.95 Per month </li></ul></ul><ul><ul><li>Hostway.com (Pure ISP) $19.95 Per month </li></ul></ul><ul><ul><li>Smallbusiness.google.com (Storebuilder ISP) $11.95 Per month </li></ul></ul>
  8. 8. Funding Opportunities <ul><li>Dollars for Funding Project $250,098.00 </li></ul><ul><ul><li>E-Commerce </li></ul></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Transportation </li></ul></ul><ul><li>Products & Services </li></ul><ul><ul><li>Health, Books, Travel </li></ul></ul><ul><ul><li>Resume Writing, Copywriting </li></ul></ul>
  9. 9. Sources for Funds <ul><li>Family </li></ul><ul><li>Friends </li></ul><ul><li>Esusu: “Community” of friends helping friends </li></ul><ul><li>Government Grants </li></ul><ul><li>SBA/SCORE </li></ul><ul><li>Banks </li></ul><ul><li>Credit Union </li></ul>
  10. 10. Marketing Plan <ul><li>E-Direct Marketing </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Emails </li></ul><ul><li>E-letters </li></ul><ul><li>Blogs </li></ul><ul><li>E-zines </li></ul><ul><li>Pay-Per-Click Advertising </li></ul><ul><li>Promotion </li></ul><ul><li>Customer Service, Retention, Maintenance </li></ul><ul><li>Logistics, Use of the Supply Chain </li></ul>

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