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Reality slide

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This presentation focuses on how a location will benefit from being featured on a reality television show.

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Reality slide

  1. 1. By: Cecilie Burleson • 11/2011
  2. 2. <ul><li>Reality television frequently portrays a modified and highly influenced form of reality, at times utilizing sensationalism to attract audience viewers and increase advertising revenue profits. </li></ul>
  3. 3. <ul><li>Reality programming is cheaper to produce than regular programming (~$100,000/episode vs. $1 million+/episode) </li></ul><ul><li>Reality shows offers fresh, original programs which brings in advertisers </li></ul><ul><li>Approximately 1/3 of new seasons programs will fail, which means networks are more willing to gamble on reality shows because of the lower risk (disposable stars and no writers) </li></ul>
  4. 5. <ul><li>Advertisers look for opportunities that lead them to the 18-to-49-year-olds </li></ul><ul><li>Associative Marketing techniques to tie sponsors to shows, ultimately leading in a win-win for all parties </li></ul><ul><ul><li>Including product placement </li></ul></ul>
  5. 7. <ul><li>Seaside Heights rental went from $1,800/night to $4,000/night since featured in “Jersey Shore” </li></ul><ul><li>“ The hotel got unbelievable exposure…” said Tony Cortizas of Sol Melia on the filming of the “Real World: Cancun” </li></ul><ul><li>“ They don’t care who was there…, they saw it, it resonated and they’re booking the trip” –Victoria Martinez of Sol Melia </li></ul>http://www.unitedconsultants-ies.com/index.php?option=com_content&view=article&id=12:reality-show-real-estate-rakes-in-profit&catid=1:news-bar
  6. 8. Metropole Hotel South Beach also increased their rates by approximately 15% after their feature in Jersey Shore. Both Hilton Bentley and West Fort Lauderdale were already recognized for their superior service and top rated resort, therefore there were no rate changes
  7. 9. <ul><li>Online presence and links (increasing SEO) </li></ul><ul><li>Social Media presence and Word-of-Mouth </li></ul><ul><li>Example: Storage Wars </li></ul><ul><ul><li>Units increased from $75 to as much as $500 </li></ul></ul><ul><ul><li>Attendance at auctions have increased 4x </li></ul></ul><ul><ul><li>Increased visibility and exposed properties and services to entirely fresh demographics </li></ul></ul><ul><ul><li>Encouraged current tenants to keep up their financial obligations </li></ul></ul>

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