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Tmall’s ambition of digital innovation: virtual fitting                                                 Taobao Mall (Tmal...
Shanghai based Startup Ishi:dedicated to virtual fitting technology and interactive shop windows
Yihaodian’s trial of virtual subway store, imitated Tesco’s Homeplus practice in Korea    Virtual shopping has not been th...
Japan’s Panorama virtual shopping tool building
Needless to say, Augmented Reality’s potentials on Mobile Apps, especially for travel     According to iResearch’s analysi...
Good learning example of Augmented Reality for coupon from Japan                                                          ...
Beijing based Startup Senseape:dedicated to Augmented Reality to enhance retailers presence                               ...
Suzhou Based company MXRDedicated to mixed reality (combining augmented reality and virtual reality)    Setup in 2004    A...
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Virtual and augmented reality technology in china

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Virtual and augmented reality technology in china

  1. 1. Tmall’s ambition of digital innovation: virtual fitting  Taobao Mall (Tmall experimented with virtual fitting technology in its annual grand digital celebration)
  2. 2. Shanghai based Startup Ishi:dedicated to virtual fitting technology and interactive shop windows
  3. 3. Yihaodian’s trial of virtual subway store, imitated Tesco’s Homeplus practice in Korea Virtual shopping has not been that popular in China, but still an innovative sign
  4. 4. Japan’s Panorama virtual shopping tool building
  5. 5. Needless to say, Augmented Reality’s potentials on Mobile Apps, especially for travel According to iResearch’s analysis below
  6. 6. Good learning example of Augmented Reality for coupon from Japan Catch the butterfly and get the coupon Notes: 1  AR should center around interactive 3 marketing and consumer engagement  It has to simplify consumers purchase journey with a tinge of fun 4 2
  7. 7. Beijing based Startup Senseape:dedicated to Augmented Reality to enhance retailers presence Some features:  Discovery specialty stores within proximity  finding nearby property rentals Setup in Feb 2012 AR browser/Apps
  8. 8. Suzhou Based company MXRDedicated to mixed reality (combining augmented reality and virtual reality) Setup in 2004 AR browser/Apps

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